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[07/14/08 - 04:42 PM]
Burn Notice Season Starter Sizzles
USA spins the numbers for Thursday, July 10.

[via press release from USA]

BURN NOTICE SEASON STARTER SIZZLES

BURN NOTICE SEASON STARTER SIZZLES

Season Two Premiere Nets Best P25-54, P18-49 and Total Viewers ever for the series

NEW YORK, NY � July 11, 2008 � The season two premiere of BURN NOTICE got off to a red-hot start, delivering a 4.02 household rating, 2.69 million in P25-54, 2.36 million in P18-49, 924,000 in P18-34 and 5.4 million total viewers. This represents a series high among P25-54, P18-49 and total viewers delivered for the show.

Following are comparative highlights:

� Compared to the series premiere of BURN NOTICE last summer the season two premiere was up +23% in P25-54, +19% in P18-49, and +35% in total viewers.

� Compared to the full season one average of BURN NOTICE the season two premiere was up +30% in P25-54, +25% in P18-49, +7% in P18-34 and +33% in total viewers.

� BURN NOTICE was by far the #1 cable program on Thursday night, and made USA the #1 cable network for the night among both P18-49 and P25-54.

� USA was the #2 network in all of TV in the 10pm hour behind only NBC, beating original programming on CBS and ABC in both P18-49 and P25-54.

� BURN NOTICE is the #2 original scripted series telecast among P25-54 on cable for the year, behind only the MONK season finale in 1Q08.

� The BURN NOTICE second season premiere exceeds Lifetime's Army Wives' second season premiere among P25-54 by +9% and total viewers by +19%.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





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