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[07/22/08 - 12:24 PM]
Primetime Ratings Report for the Week of July 14, 2008 (Based on National Live + Same Day Program Ratings)
ABC spins the numbers for the week of July 14-20.

[via press release from ABC]

Primetime Ratings Report For the week of July 14, 2008 (Based on National Live + Same Day Program Ratings)

ABC Places No. 2 for the Week in Adults 18-49

ABC Airs 3 of the Top 15 TV Programs of the Week in Adults 18-49, Including the Top Non-Sports TV Show with "Wipeout"

ABC News Claims TV's Top 2 Newsmagazines of the Week in Adults 18-49 With "Primetime: Family Secrets" and "Primetime: Crime"

"The Bachelorette: Where Are They Now?" Wins Monday at 8pm in Key Women

ABC Finishes a Strong Second on Tuesday in Adults 18-49 to Fox, with its Coverage Of the Record-Setting "MLB All-Star Game," Beating Out Third-Place NBC by 17%

"Wipeout" Defeats its Nearest Non-Sports Competition in the 8pm Hour by 60% Among Adults 18-49 and Ranks as the No. 1 Entertainment Show of the Night

Against Stiff Competition, "I Survived a Japanese Game Show" Improves the Hour for ABC by 6% in Viewers and by 13% in Adults 18-49 Year to Year

The Season Premiere of ABC News' "Primetime: Family Secrets" is the Top Non-Sports Show at 10pm, Growing Sharply from its Year-Ago Opener

ABC News' "Primetime: Crime" Improves the Wednesday 10pm Hour in Viewers and Young Adults, Ranking No. 1 in its Time Period Across All Key Week Demos

"Hopkins" Hits Season Highs in Viewers and in All Key Adult Demos

A Repeat "America's Funniest Home Videos" Makes ABC No. 1 Sunday at 7pm Across Key Adults for the 4th Week in a Row

"High School Musical: Get in the Picture" Series Premiere Builds on Lead-in, Grows Its Audience on the Half-Hour, and Improves ABC's Year-Ago Delivery in Kids 2-11

WEEK No. 43:

ABC finished second during the week of July 14, 2008, among Adults 18-49 (1.5/5-tie).

Rankings: ABC owned 3 of the week's Top 15 TV shows in Adults 18-49, including the week's top non-sports program: "Wipeout" � No. 2, "Primetime: Family Secrets" � No. 7 and "I Survived a Japanese Game Show" � No. 11. ABC News aired TV's Top 2 newsmagazines of the week in Adults 18-49 for the second consecutive week with Tuesday's "Primetime: Family Secrets" and Wednesday's "Primetime: Crime," respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from 17% at the same point in 2006-07, up to 25% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Monday

"The Bachelor: Where Are They Now?" (8:00-9:00 p.m.)

ABC's special rebroadcast of "The Bachelor: Where Are They Now?" won the 8 o'clock hour among Women 18-49 (2.2/7) and Women 25-54 (2.6/7).

Tuesday

ABC finished a strong second on Tuesday in Adults 18-49 (2.7/8) to Fox, with coverage of the record-setting, longest-ever "MLB All-Star Game," beating out NBC by 17% (2.2/7) and CBS by 69% (1.6/5). The Net ranked No. 1 on Tuesday across all key women demographics: Women 18-34 (2.7/8), Women 18-49 (3.2/9) and Women 25-54 (3.6/10).

� ABC was up over the same night last year (7/17/07), when it didn't face the "All-Star Game," in both Total Viewers (7.1 million vs. 6.9 million) and Adults 18-49 (2.7/8 vs. 2.4/7).

"Wipeout" (8:00-9:01 p.m.)

ABC's "Wipeout" beat out its nearest non-sports competition in the 8 o'clock hour (NBC) by 12% in Total Viewers (8.7 million vs. 7.8 million) and by 60% in Adults 18-49 (3.2/11 vs. 2.0/7).

� "Wipeout" ranked as Tuesday's No. 1 non-sports show in Adults 18-49 (3.2/11), tied with NBC's "America's Got Talent" in the 9 o'clock hour. In addition, the new ABC unscripted series was the night's highest-rated program overall with Women 18-34 (3.1/10), ahead of the "MLB All-Star Game."

"I Survived a Japanese Game Show" (9:01-10:00 p.m.)

ABC's "I Survived a Japanese Game Show" took second place in the 9 o'clock hour to Fox's "mid-summer classic" baseball game among Men 18-34 (2.0/7-tie).

� Despite facing stiff competition from the "MLB All-Star Game" this year, "I Survived a Japanese Game Show" improved ABC's performance in the hour over the year-ago night (7/17/07 with an original of "Shaq's Big Challenge") by 6% in Total Viewers (5.7 million vs. 5.4 million) and by 15% in Adults 18-49 (2.3/7 vs. 2.0/6).

� "Japanese Game Show" was up 4% week to week in Women 18-34 (2.6/8 vs. 2.5/7).

"Primetime: Family Secrets" (10:00-11:00 p.m.)

The season premiere of ABC News' "Primetime: Family Secrets" registered as the top non-sports program in the 10 o'clock hour in Total Viewers (7.0 million) and Adults 18-49 (2.5/7).

� "Primetime: Family Secrets" was up from its debut last summer by 1.2 million viewers and by 19% in Adults 18-49 (5.8 million and 2.1/6 on 6/26/07). The ABC newsmagazine hit series highs in Adults 18-49 (2.5/7 � tie) and Adults 25-54 (2.9/8). In addition the show delivered ABC's highest non-sports Adult 25-54 rating the time slot this summer.

Wednesday

"Primetime: Crime" (10:00-11:00 p.m.)

Increasing from its lead-in by 2.4 million viewers and by 46% in Adults 18-49, ABC News' "Primetime: Crime" drew 6.4 million viewers and a 1.9 rating, 6 share in Adults 18-49, taking second in the hour in both counts. The ABC newsmagazine ranked No. 1 in the 10 o'clock hour across all key women demographics: Women 18-34 (1.7/5-tie), Women 18-49 (2.6/7) and Women 25-54 (3.3/9-tie).

� ABC was up in the time period from the same night last year (3.9 million and a 1.4/4 in Adults 18-49 on 7/18/07) by 2.5 million viewers and by 36% in Adults 18-49.

Thursday

"Hopkins" (10:00-11:00 p.m.)

Week 4 of ABC's News' "Hopkins" hit its best numbers yet in Total Viewers (6.0 million) and across all key adult demographics: Adults 18-34 (1.4/5), Adults 18-49 (1.8/5) and Adults 25-54 (2.2/6). For the 4th time in as many weeks, "Hopkins" stood as the most-watched program in the 10 o'clock hour. In the key young adult demo, part 4 of the documentary series beat CBS' "Swingtown" by 13% (1.6/5) and NBC's "Fear Itself" by 80% (1.0/3).

Friday

"20/20" (10:00-11:00 p.m.)

In the final hour of the night, ABC News' "20/20," featuring John Stossel's reports on "Sex in America," placed second in its hour in Adults 18-49 (1.5/5-tie), while ranking No. 1 among Women 18-34 (1.3/5) and Women 18-49 (1.8/6-tie).

Sunday

"America's Funniest Home Videos" (7:00-8:00 p.m.)

An encore "America's Funniest Home Videos" won the 7 o'clock hour across all key adult demographics (Adults 18-34 � 1.1/5, Adults 18-49 � 1.6/6 and Adults 25-54 � 2.1/7), making ABC No. 1 in the hour for the 4th time in as many weeks.

"High School Musical: Get in the Picture" (8:00-9:01 p.m.)

The series premiere of "High School Musical : Get in the Picture" held 100% retention from its first half-hour to it second half-hour in Total Viewers (4.0 million) and Adults 18-49 (1.1/4), while building on the half-hour among Women 18-34 (1.2/4 to 1.3/4) and Kids 2-11 (1.4/6 to 1.6/7).

"High School Musical: Get in the Picture" built on its lead-in among Kids 2-11 by 15% (1.5/6 vs. 1.3/6) and improved on ABC's performance in the hour on the same night last year by 25% in the Kids 2-11 demo (1.2/5 on 7/22/07).

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 7/14/08, unless stated otherwise. Summer = Memorial Day to Labor Day.





  [july 2008]  
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M
T
W
T
F
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· 20/20 (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· AMERICA'S GOT TALENT (NBC)
· BACHELOR, THE (ABC)
· BACHELORETTE, THE (ABC)
· FEAR ITSELF (NBC)
· HIGH SCHOOL MUSICAL: GET IN THE PICTURE (ABC)
· HOPKINS 24/7 (ABC)
· I SURVIVED A JAPANESE GAME SHOW (ABC)
· PRIMETIME (ABC)
· SHAQ'S BIG CHALLENGE (ABC)
· SWINGTOWN (CBS)
· WIPEOUT (ABC)





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