A&E POSTS DOUBLE-DIGIT GROWTH ACROSS ALL KEY DEMOGRAPHICS FOR JULY
NETWORK FINISHES AMONG THE TOP TEN AD-SUPPORTED NETWORKS FOR THE 24th CONSECUTIVE MONTH AMONG ADULTS 25-54
NEW YORK � July 29, 2008 � A&E Network has once again landed among the top ten ad-supported cable networks for the month of July, ranking number five in the adults 25-54 demographic and six among adults 18-49. This month marks two straight years in which A&E has finished among the top ten in adults 25-54. The strength of the networks original programming also led to the most-watched July in network history among the key adults 18-34, 18-49 and 25-54 demographics.
A&E posted double digit increases in all key demos during the month of July. Compared to July 2007, July 2008 garnered increases of 12% in adults 18-34 impressions (316,000), 15% in adults 25-54 impressions (711,000) and 17% in adults 18-49 (703,000). July 2008 also enjoyed a 2 year drop in median age to just 44, from 46 in July 2007.
The record-breaking July was due in part to the successful launch of A&E's first scripted series in more than 6 years, "The Cleaner" starring Benjamin Bratt, which doubled A&E's 2008 primetime audience. Additionally, July saw strong performances from new episodes of the real-life series "Dog the Bounty Hunter" and the 2008 Emmy-nominee for Outstanding Reality Program, "Intervention."
A&E is "Real Life. Drama." Now reaching more than 96 million homes, A&E is television that you can't turn away from; where real life shows are dramatic and scripted dramas are authentic. A&E offers a diverse mix of high quality entertainment; ranging from the network's signature Real-Life Series franchise, including the hit series "Intervention," "Gene Simmons Family Jewels," "Paranormal State" and "Criss Angel Mindfreak," to the most successful justice shows on cable, including "The First 48" and "Crime 360" and original scripted series including "The Cleaner" starring Benjamin Bratt. A&E is also the official basic cable home to the high-profile series "The Sopranos," "CSI: Miami" and "Criminal Minds." The A&E website is located at www.aetv.com. For more press information and photography please visit us on the web at www.aetvpress.com.