or


[07/29/08 - 01:32 PM]
July Is Oxygen's Best Month Ever
Oxygen spins the numbers for the month of July.

[via press release from Oxygen]

JULY IS OXYGEN'S BEST MONTH EVER

First Month Under Rebrand Oxygen Becomes Fastest Growing Top 25 Ad-Supported Cable Entertainment Network in Primetime Among P18-49 and W18-49

New York � July 29, 2008 � Oxygen celebrates its highest rated and most watched month ever in both primetime and total day for W18-34, W18-49, P18-49 and total viewers. "Generation O" made Oxygen the fastest growing top 25 cable ad-supported entertainment network in primetime this month -- the first full month under Oxygen's "Live Out Loud" rebrand.

In primetime for the month of July, Oxygen averaged a 0.6 coverage rating (up 100% from July 2007) with 259,000 P18-49 viewers (up 53%), 193,000 W18-49 viewers (up 62%), 90,000 W18-34 viewers (up 50%) and half a million total viewers (up 61%).

For July 2008 total day, Oxygen averaged a 0.3 HH coverage rating (a 50% improvement from the previous year). This month also yielded the network's best ever results on a total day basis among P18-49 (166,000 up 41%), W18-49, (123,000 up 45%), W18-34, (64,000 up 52%), and total viewers (289,000 up 39%). This marks the network's eighteenth consecutive month of year-over-year growth among W18-34, W18-49, P18-49 and total viewers on a total day basis.

The week of July 7 was Oxygen's most watched week ever in prime for P18-49 (303,000), W18-49 (222,000), W18-34 (111,000) and total viewers (580,000). It was also our highest rated week ever on a HH coverage basis (0.7 HH coverage rating).

Oxygen.com also had a notable July, with its most trafficked month ever. Page views reached 12 million, up 541% versus July 2007. Video streams reached 1.1 million; the best ever results for July.

Due in large part to this success is the return of "Tori & Dean: Home Sweet Hollywood," which broke records during the month. This season has celebrated Oxygen's most watched telecast ever for W18-49, the show's best premiere, most watched telecast, and garnered Oxygen its best Tuesday primetime ever (on July 22). Concurrent with the success of the show, Tori's book "sTORI Telling" is climbing the charts as a New York Times bestseller.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 7/13/08, blended with Live + Same Day through 7/27/08; individual telecast performance points based on Live + Same Day data for date and time of airing.

Source: Insight XE, page views through July 27th. The FeedRoom, video through July 28th.





  [july 2008]  
S
M
T
W
T
F
S
  


· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[08/01/14 - 01:49 PM]
DIY Network Achieved Most-Watched July Primetime Ever Among P25-54 Viewers in July
DIY Network spins the numbers for the month of July.

[08/01/14 - 01:15 PM]
HGTV Scores Best July Ever
HGTV spins the numbers for the month of July.

[08/01/14 - 08:48 AM]
"Last Comic Standing" Matches a Six-Week High in 18-49 Rating
NBC spins the numbers for Thursday, July 31.

[08/01/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Continues Win Streak in Both Viewers, Demos
The Eye was the top draw among total viewers and adults 18-49 for the fifth consecutive week.

[08/01/14 - 08:30 AM]
ABC's "The Quest" Debut Ties a Summer Time-Slot High and "NY Med" Wins at 10pm with a Best-Since-Premiere Number
ABC spins the numbers for Thursday, July 31.

[07/31/14 - 11:51 AM]
"Sharknado 2: The Second One" Devours the World - Record-Setting 3.9 Million Total Viewers and 1.6 Million Adults 18-49 for Syfy Original Movie
Syfy spins the numbers for Wednesday, July 30.

[07/31/14 - 10:56 AM]
"Tonight Show" Tops "Kimmel" and "Late Show" Combined for the Late-Night Ratings Week of July 21-25 in 18-49, Hitting a Five-Week High
NBC spins the late-night numbers for the week of July 21-25.

[07/31/14 - 08:48 AM]
"Taxi Brooklyn" Sets Series Records in 18-49 and Total Viewers in Its Sixth Week on the Schedule
NBC spins the numbers for Wednesday, July 30.

[07/31/14 - 08:32 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Splits Demos with CBS
The former's "America's Got Talent" and the latter's "Big Brother 16" share the gold among adults 18-49 last night.

[07/30/14 - 08:51 AM]
NBC Wins Tuesday Night in 18-49 and Total Viewers Among the Big 4
NBC spins the numbers for Tuesday, July 29.

[07/30/14 - 08:24 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The Peacock doubles second place ABC among adults 18-49.

[07/30/14 - 08:16 AM]
ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High
ABC spins the numbers for Tuesday, July 29.

[07/30/14 - 07:58 AM]
NBCSN Is TV's Fastest Growing Sports Network Since Debut of Premier League on August 17, 2013
NBCSN spins the numbers for the past 50 weeks to date.

[07/29/14 - 10:25 AM]
American Heroes Channel Celebrates Best July Ever in Prime and Total Day Delivery Among P2+ and HH
American Heroes Channel spins the numbers for the month to date.

[07/29/14 - 08:54 AM]
"Running Wild with Bear Grylls" Is the #2 New Reality Show Premiere This Summer on the Big 4
NBC spins the numbers for Monday, July 28.