[07/29/08 - 01:32 PM]
July Is Oxygen's Best Month Ever
Oxygen spins the numbers for the month of July.

[via press release from Oxygen]


First Month Under Rebrand Oxygen Becomes Fastest Growing Top 25 Ad-Supported Cable Entertainment Network in Primetime Among P18-49 and W18-49

New York � July 29, 2008 � Oxygen celebrates its highest rated and most watched month ever in both primetime and total day for W18-34, W18-49, P18-49 and total viewers. "Generation O" made Oxygen the fastest growing top 25 cable ad-supported entertainment network in primetime this month -- the first full month under Oxygen's "Live Out Loud" rebrand.

In primetime for the month of July, Oxygen averaged a 0.6 coverage rating (up 100% from July 2007) with 259,000 P18-49 viewers (up 53%), 193,000 W18-49 viewers (up 62%), 90,000 W18-34 viewers (up 50%) and half a million total viewers (up 61%).

For July 2008 total day, Oxygen averaged a 0.3 HH coverage rating (a 50% improvement from the previous year). This month also yielded the network's best ever results on a total day basis among P18-49 (166,000 up 41%), W18-49, (123,000 up 45%), W18-34, (64,000 up 52%), and total viewers (289,000 up 39%). This marks the network's eighteenth consecutive month of year-over-year growth among W18-34, W18-49, P18-49 and total viewers on a total day basis.

The week of July 7 was Oxygen's most watched week ever in prime for P18-49 (303,000), W18-49 (222,000), W18-34 (111,000) and total viewers (580,000). It was also our highest rated week ever on a HH coverage basis (0.7 HH coverage rating).

Oxygen.com also had a notable July, with its most trafficked month ever. Page views reached 12 million, up 541% versus July 2007. Video streams reached 1.1 million; the best ever results for July.

Due in large part to this success is the return of "Tori & Dean: Home Sweet Hollywood," which broke records during the month. This season has celebrated Oxygen's most watched telecast ever for W18-49, the show's best premiere, most watched telecast, and garnered Oxygen its best Tuesday primetime ever (on July 22). Concurrent with the success of the show, Tori's book "sTORI Telling" is climbing the charts as a New York Times bestseller.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 7/13/08, blended with Live + Same Day through 7/27/08; individual telecast performance points based on Live + Same Day data for date and time of airing.

Source: Insight XE, page views through July 27th. The FeedRoom, video through July 28th.

  [july 2008]  


most recent ratings | view all posts
[11/30/15 - 12:17 PM]
Premiere of Disney Junior's "The Lion Guard: Return of the Roar" Is the #1 Primetime Cable TV Telecast of 2015 in Kids 2-5
Disney Channel further spins the numbers for Sunday, November 22.

[11/30/15 - 08:58 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock easily wins the night in both total viewers and adults 18-49.

[11/30/15 - 08:58 AM]
ABC Is the Most Watched Network in Late-Night for the 3rd Week Running
ABC spins the late-night numbers for the week of November 16-20.

[11/30/15 - 08:07 AM]
Patriots-Broncos Football Jumps 16% vs. Last Year's Week 12 Cowboys-Giants Matchup
NBC spins the numbers for Sunday, November 29.

[11/29/15 - 09:45 AM]
Saturday's Broadcast Ratings: FOX Wins College Football Race with ABC
The network leads the night in both total viewers and adults 18-49.

[11/29/15 - 09:28 AM]
Encore Telecast of "Saturday Night Live," With Host Tracy Morgan, Equals the Show's Best 18-49 Rating for a Rebroadcast Since May
NBC spins the numbers for Saturday, November 28.

[11/29/15 - 09:14 AM]
No. 8 Ohio State at No. 10 Michigan on ABC Is Highest-Rated Game of the Week and Second-Highest of the Season, Both Across All Networks
ESPN spins the numbers for Saturday, November 28.

[11/28/15 - 08:55 AM]
Friday's Broadcast Ratings: ABC Tops Demos with "20/20," "Santa Claus Is Comin' to Town"
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[11/28/15 - 08:46 AM]
"Blindspot" Grows by 63% in 18-49 Rating Going from Live + Same Day to Live + 3 Day Ratings
NBC further spins the numbers for Monday, November 23.

[11/28/15 - 08:45 AM]
"Dateline NBC" Ranks #2 in Its Time Period in Adults 18-49 and Adults 25-54
NBC spins the numbers for Friday, November 27.

[11/28/15 - 08:18 AM]
ABC Wins Friday with the Top 3 Shows in Adults 18-49
ABC spins the numbers for Friday, November 27.

[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.

[11/27/15 - 07:44 AM]
Bears-Packers Jumps 17% vs. The Year-Ago Game in the Metered Markets, Making It the Best-Ever NFL Primetime Thanksgiving Game (Since 2006)
NBC spins the numbers for Wednesday, November 25 and Thursday, November 26.