or


[07/29/08 - 01:32 PM]
July Is Oxygen's Best Month Ever
Oxygen spins the numbers for the month of July.

[via press release from Oxygen]

JULY IS OXYGEN'S BEST MONTH EVER

First Month Under Rebrand Oxygen Becomes Fastest Growing Top 25 Ad-Supported Cable Entertainment Network in Primetime Among P18-49 and W18-49

New York � July 29, 2008 � Oxygen celebrates its highest rated and most watched month ever in both primetime and total day for W18-34, W18-49, P18-49 and total viewers. "Generation O" made Oxygen the fastest growing top 25 cable ad-supported entertainment network in primetime this month -- the first full month under Oxygen's "Live Out Loud" rebrand.

In primetime for the month of July, Oxygen averaged a 0.6 coverage rating (up 100% from July 2007) with 259,000 P18-49 viewers (up 53%), 193,000 W18-49 viewers (up 62%), 90,000 W18-34 viewers (up 50%) and half a million total viewers (up 61%).

For July 2008 total day, Oxygen averaged a 0.3 HH coverage rating (a 50% improvement from the previous year). This month also yielded the network's best ever results on a total day basis among P18-49 (166,000 up 41%), W18-49, (123,000 up 45%), W18-34, (64,000 up 52%), and total viewers (289,000 up 39%). This marks the network's eighteenth consecutive month of year-over-year growth among W18-34, W18-49, P18-49 and total viewers on a total day basis.

The week of July 7 was Oxygen's most watched week ever in prime for P18-49 (303,000), W18-49 (222,000), W18-34 (111,000) and total viewers (580,000). It was also our highest rated week ever on a HH coverage basis (0.7 HH coverage rating).

Oxygen.com also had a notable July, with its most trafficked month ever. Page views reached 12 million, up 541% versus July 2007. Video streams reached 1.1 million; the best ever results for July.

Due in large part to this success is the return of "Tori & Dean: Home Sweet Hollywood," which broke records during the month. This season has celebrated Oxygen's most watched telecast ever for W18-49, the show's best premiere, most watched telecast, and garnered Oxygen its best Tuesday primetime ever (on July 22). Concurrent with the success of the show, Tori's book "sTORI Telling" is climbing the charts as a New York Times bestseller.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 7/13/08, blended with Live + Same Day through 7/27/08; individual telecast performance points based on Live + Same Day data for date and time of airing.

Source: Insight XE, page views through July 27th. The FeedRoom, video through July 28th.





  [july 2008]  
S
M
T
W
T
F
S
  


· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)









most recent ratings | view all posts
[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/01/15 - 04:47 PM]
OWN's "The Haves and the Have Nots" Sets New Record as Most-Watched Season Premiere in Network History with 3.3 Million Viewers
OWN spins the numbers for Tuesday, June 30.

[07/01/15 - 02:31 PM]
Bounce TV Posts its Most-Watched Quarter Ever in Second Quarter 2015
Bounce TV spins the numbers for the second quarter of 2015.

[07/01/15 - 01:44 PM]
FOX-Record 8.4 Million Watch USA Defeat Germany and Advance to FIFA Women's World Cup 2015 Final
FOX Sports spins the numbers for Tuesday, June 30.

[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.