or


[07/29/08 - 01:32 PM]
July Is Oxygen's Best Month Ever
Oxygen spins the numbers for the month of July.

[via press release from Oxygen]

JULY IS OXYGEN'S BEST MONTH EVER

First Month Under Rebrand Oxygen Becomes Fastest Growing Top 25 Ad-Supported Cable Entertainment Network in Primetime Among P18-49 and W18-49

New York � July 29, 2008 � Oxygen celebrates its highest rated and most watched month ever in both primetime and total day for W18-34, W18-49, P18-49 and total viewers. "Generation O" made Oxygen the fastest growing top 25 cable ad-supported entertainment network in primetime this month -- the first full month under Oxygen's "Live Out Loud" rebrand.

In primetime for the month of July, Oxygen averaged a 0.6 coverage rating (up 100% from July 2007) with 259,000 P18-49 viewers (up 53%), 193,000 W18-49 viewers (up 62%), 90,000 W18-34 viewers (up 50%) and half a million total viewers (up 61%).

For July 2008 total day, Oxygen averaged a 0.3 HH coverage rating (a 50% improvement from the previous year). This month also yielded the network's best ever results on a total day basis among P18-49 (166,000 up 41%), W18-49, (123,000 up 45%), W18-34, (64,000 up 52%), and total viewers (289,000 up 39%). This marks the network's eighteenth consecutive month of year-over-year growth among W18-34, W18-49, P18-49 and total viewers on a total day basis.

The week of July 7 was Oxygen's most watched week ever in prime for P18-49 (303,000), W18-49 (222,000), W18-34 (111,000) and total viewers (580,000). It was also our highest rated week ever on a HH coverage basis (0.7 HH coverage rating).

Oxygen.com also had a notable July, with its most trafficked month ever. Page views reached 12 million, up 541% versus July 2007. Video streams reached 1.1 million; the best ever results for July.

Due in large part to this success is the return of "Tori & Dean: Home Sweet Hollywood," which broke records during the month. This season has celebrated Oxygen's most watched telecast ever for W18-49, the show's best premiere, most watched telecast, and garnered Oxygen its best Tuesday primetime ever (on July 22). Concurrent with the success of the show, Tori's book "sTORI Telling" is climbing the charts as a New York Times bestseller.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 7/13/08, blended with Live + Same Day through 7/27/08; individual telecast performance points based on Live + Same Day data for date and time of airing.

Source: Insight XE, page views through July 27th. The FeedRoom, video through July 28th.





  [july 2008]  
S
M
T
W
T
F
S
  


· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/22/16 - 08:50 AM]
Saturday's Broadcast Ratings: ABC Leads Low Key Demo Race
"20/20 Saturday" tops the night among adults 18-49.

[05/22/16 - 08:46 AM]
"SNL" Ranks #1 for the Night in the Metered Markets
NBC spins the numbers for Saturday, May 21.

[05/21/16 - 08:38 AM]
Friday's Broadcast Ratings: ABC Tops Demos as "20/20" Rises
The Alphabet's perennial newsmagazine and the season finale of "Shark Tank" lead the night among adults 18-49.

[05/21/16 - 08:38 AM]
ABC Wins Season's Final Friday with the Top 2 Shows
ABC spins the numbers for Friday, May 20.

[05/21/16 - 08:27 AM]
"Grimm" Matches Its 18-49 High Since March 18
NBC spins the numbers for Friday, May 20.

[05/20/16 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The season finale of "Grey's Anatomy" leads the night among adults 18-49.

[05/19/16 - 08:43 AM]
Wednesday's Broadcast Ratings: "Empire" Rises with Its Season Finale
FOX tops the night among adults 18-49 while CBS is the most-watched network.

[05/18/16 - 08:58 AM]
Tuesday's Broadcast Ratings: "NCIS" Season Finale Sparks CBS Victory
Michael Weatherly's swan song leads the night in both total viewers and adults 18-49.

[05/17/16 - 01:25 PM]
Hallmark Channel Steals Saturday Night with Premiere of "Tulips in Spring"
The Hallmark Channel spins the numbers for the week of May 9-15.

[05/17/16 - 08:56 AM]
ESPN Delivers Best WNBA Regular-Season Audience Since 2001
ESPN spins the numbers for Saturday, May 14.

[05/17/16 - 08:29 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Hang Onto Demo Crown
The Peacock leads the night among adults 18-49 while ABC is the most-watched network.

[05/17/16 - 07:01 AM]
"60 Minutes" Makes Top 10 for the 22nd Time This Season
CBS spins the numbers for Sunday, May 15.

[05/16/16 - 03:41 PM]
TV One's May 14 "Empire" Binge-a-Thon Delivers Most Watched (#1) Saturday in Network History
TV One spins the numbers for Saturday, May 14.

[05/16/16 - 01:59 PM]
Season One Finale of WGN America's Hit Series "Underground" Soars as the #1 Scripted Original Series on Cable on Wednesday Night in Key Demos in Live + 3 Viewing
WGN America further spins the numbers for Wednesday, May 11.