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[07/29/08 - 01:03 PM]
Primetime Ratings Report for the Week of July 21, 2008 (Based on National Live + Same Day Program Ratings)
ABC spins the numbers for the week of July 21-27.

[via press release from ABC]

Primetime Ratings Report For the week of July 21, 2008 (Based on National Live + Same Day Program Ratings)

ABC Owns 4 of the Top 15 TV Programs of the Week in Adults 18-49, Including the No. 1 TV Show with "Wipeout"

ABC News Claims TV's Top 2 Newsmagazines of the Week in Adults 18-49 and Adults 25-54 with "Primetime: Family Secrets" and "Primetime: Crime"

ABC Wins Tuesday Among Adults 18-49 and Stands as the Night's No. 1 Net Across All Key Men Demos for the 6th Time in the Last 7 Weeks

"Wipeout" Dominates its 8pm Time Slot in Viewers and Young Adults, Qualifies as Tuesday's No. 1 TV Show in Adults 18-49 and Hits Series Highs in Teens and Kids

"I Survived a Japanese Game Show" Improves ABC's Time Slot Performance By Nearly 1.0 Million Viewers and by 11% in Adults 18-49 Year to Year

ABC News' "Primetime: Family Secrets" is No. 1 at 10pm with Viewers, Adults 18-49 and Adults 25-54, Posting Increases Over the Net's Year-Ago Performances

ABC News' "Primetime: Crime" Wins Wednesday's 10pm Hour With Season High Ratings Across All Key Adult Demographics

Part 5 of "Hopkins" Wins Thursday at 10pm in Key Women, Ranking No. 1 Among Women 25-54 in All 5 of its Telecasts to Date

A Repeat "America's Funniest Home Videos" Wins Sunday at 7pm in Adults 18-34 and 18-49, Putting ABC in the Top Spot in Both Counts for the 5th Week Running

WEEK No. 44:

Rankings: ABC owned 4 of the week's Top 15 TV shows in Adults 18-49, including the week's No. 1 program with "Wipeout": "Wipeout" � No. 1 and "Primetime: Family Secrets" � No. 10, with "Primetime: Crime" and "I Survived a Japanese Game Show" � tied at No. 12. In addition to being the top TV show of the week in the key adult sales demo, "Wipeout" was also the week's No. 1 program among Adults 18-34, Women 18-49, Men 18-49 and Men 25-54. ABC News aired TV's Top 2 newsmagazines of the week in Adults 18-49 and Adults 25-54 with Tuesday's "Primetime: Family Secrets" and Wednesday's "Primetime: Crime," respectively. In fact, it is the 3rd week in a row that ABC News has aired the Top 2 newsmagazines of the week in Adults 18-49.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has jumped from 18% at the same point in 2006-07, up to 26% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Tuesday

ABC's Tuesday lineup of "Wipeout," "I Survived a Japanese Game Show" and "Primetime: Family Secrets" attracted 7.4 million viewers and a 2.7 rating, 8 share in Adults 18-49, leading the night in the key young adult demographic. The Net also won the night in each of the key Men demographics: Men 18-34 (1.9/7), Men 18-49 (2.3/8) and Men 25-54 (2.7/8). In fact, it was the 6th time in the last 7 weeks that ABC has been No. 1 on Tuesday night across all key men demos.

� Compared to the same night last year, ABC improved its Tuesday performance by 1.6 million viewers and by 35% in Adults 18-49 (5.8 million & 2.0/7 in Adults 18-49 on 7/24/07).

"Wipeout" (8:00-9:01 p.m.)

ABC's "Wipeout" dominated Tuesday's 8 o'clock hour, winning its slot in Viewers, all key Adults and Kids. "Wipeout" outperformed its nearest competitor in the hour by 1.5 million viewers (10.0 million vs. 8.5 million - CBS) and by 106% in Adults 18-49 (3.7/12 vs. 1.8/6 � NBC).

� "Wipeout" stood as Tuesday's No. 1 TV program among Adults 18-49 (3.6/12), Adults 18-34 (3.1/11) and Kids 2-11 (3.5/13), ranking as the top show on Tuesday night for the first time in the latter two measures. For the 4th time in its 5 airings, "Wipeout" ranked as the night's No. 1 program among Men 18-49 (3.4/12) and Men 25-54 (3.9/12).

� "Wipeout" was up week to week by 1.3 million viewers and by 16% in Adults 18-49 (8.7 million and 3.2/11 on 7/15/08). In addition, the new ABC unscripted series hit series highs in Teens 12-17 (2.7/11) and Kids 2-11 (3.5/13).

"I Survived a Japanese Game Show" (9:01-10:00 p.m.)

Opposite stiff competition including CBS' "Big Brother" and NBC's "America's Got Talent," ABC's

"I Survived a Japanese Game Show" took second place in the 9 o'clock hour among Men 18-49 (1.9/6) and Women 18-34 (2.2/7).

� "I Survived a Japanese Game Show" was up from ABC's performance in the hour over the same night last year (7/24/07 with an original of "Shaq's Big Challenge") by nearly 1.0 million viewers (5.6 million vs. 4.8 million) and by 11% in Adults 18-49 (2.1/6 vs. 1.9/6).

"Primetime: Family Secrets" (10:00-11:00 p.m.)

The season's second airing of ABC News' "Primetime: Family Secrets" saw the newsmagazine win the final hour of primetime in Total Viewers (6.7 million), Adults 18-49 (2.2/7) and Adults 25-54 (2.8/8).

� On average in the hour in its first 2 weeks of the season, "Primetime: Family Secrets" is seeing increases of 13% in Total Viewers (6.8 million vs. 6.0 million) and 9% in Adults 18-49 (2.4/7 vs. 2.2/7) over the same nights last year (7/17 � 7/24/07).

Wednesday

"Primetime: Crime" (10:00-11:00 p.m.)

Posting week-to-week increases for the second consecutive week, ABC News' "Primetime: Crime" won the 10 o'clock hour with season high ratings across all key adult demographics: Adults 18-34 (1.6/5), Adults 18-49 (2.1/6) and Adults 25-54 (2.7/7). It was the first time this season that the ABC newsmagazine won its hour among Adults 18-49.

Thursday

"Hopkins" (10:00-11:00 p.m.)

ABC's News' "Hopkins" drew 5.3 million viewers and a 1.6 rating, 5 share in Adults 18-49, taking second in the 10 o'clock hour in both counts. Part 5 of the documentary series won the hour among Women 18-49 (2.4/7) and Women 25-54 (3.0/8), ranking No. 1 in the hour among Women 25-54 in all 5 telecast to date.

Sunday

"America's Funniest Home Videos" (7:00-8:00 p.m.)

A repeat "America's Funniest Home Videos" led the 7 o'clock hour among Adults 18-34 (1.3/5) and Adults18-49 (1.7/6), placing the Net in the No. 1 position in the hour for the 5th consecutive week in both Nielsen measures.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 7/21/08, unless stated otherwise. Summer = Memorial Day to Labor Day.





  [july 2008]  
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M
T
W
T
F
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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· AMERICA'S GOT TALENT (NBC)
· BIG BROTHER (CBS)
· HOPKINS 24/7 (ABC)
· I SURVIVED A JAPANESE GAME SHOW (ABC)
· PRIMETIME (ABC)
· SHAQ'S BIG CHALLENGE (ABC)
· WIPEOUT (ABC)











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