JULY MARKS RECORD FOR OXYGEN EVERYWHERE
Analog, Digital Increase 100%, 541% Respectively
New York - August 4, 2008 - Oxygen is experiencing exponential growth in the first full month since the network adopted a new look and attitude: "Live Out Loud." The multiplatform strategy, Oxygen Everywhere, delivered record-breaking increases on-air, online and on site.
Oxygen.com logged a record 14 million page views for the month, a 541% increase over July 2007. Video streams on Oxygen's broadband channel reached 1.1 million; the best ever results for July. The website also had it best day ever on July 30, driven by continued fascination with everything Tori & Dean, with 858,000 page views in a single day.
July's digital success is due in large part to the hit series "Tori & Dean: Home Sweet Hollywood." The series' microsite has reached 10 million page views since the season premiered. Popular features of the website include photo galleries, games, and the bOnus act, an additional scene that is exclusive to the digital and wireless platforms. Additionally, the network's content is delivered to 186 universities nationwide reaching over 4.5 million students. In New York City, 4,500 taxis stream Oxygen content, reaching over 4 million riders a month.
Oxygen celebrated its highest rated and most watched month ever in both primetime and total day. In primetime for the month of July, Oxygen averaged a 0.6 coverage rating (up 100% from July 2007) with 259,000 P18-49 viewers (up 53%), 193,000 W18-49 viewers (up 62%), 90,000 W18-34 viewers (up 50%) and half a million total viewers (up 61%). "Generation O" made Oxygen the fastest growing top 25 cable ad-supported entertainment network in primetime this month -- the first full month under Oxygen's "Live Out Loud" rebrand.
Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."