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[08/07/08 - 12:15 PM]
ABC Family Ratings Highlights for Tuesday, August 5, 2008
ABC Family spins the numbers for Tuesday, August 5.

[via press release from ABC Family]

ABC FAMILY RATINGS HIGHLIGHTS FOR TUESDAY, AUGUST 5, 2008

Final National Ratings

ABC Family's "The Secret Life of the American Teenager" is TV's No. 1 Scripted Series of Summer 08 in Core 12-34s, and Cable's No. 1 Scripted Series in Key 18-34s

Defying All Trends, "Secret Life" Hits Another Series High, Increasing by a Vast 500,000 Viewers Over Prior-Week Levels and by 1.5 Million in the Past Three Weeks, And Posts Double-Digit Percent Gains in Young Adults and Females

"Secret Life" Grows its Viewers 12-34 and Target Female Audience for the Fifth Straight Week, and for the Third Straight Week Grows in Viewers and Adults 18-49

Sweeping Top Rank as Cable's No. 1 Telecast in Total Viewers and All Key Demos, "Secret Life" is Tuesday's No. 1 TV Show in Females 12-34 and Viewers 12-34, Marking the Third Time in Four Weeks it's Been No. 1 in the Young Female Target

Tuesday's "Secret Life" Now Stands as ABC Family's Most-Watched Telecast in Females 12-34 in the Net's History, with 2.2 Million

Since its Premiere Six Weeks Ago, "Secret Life" Has Climbed by an Impressive 45% in Total Viewers, to 4.1 Million, by 52% in Adults 18-49, to 1.8 Million, and by 52% in Viewers 12-34, to 2.6 Million

Season to Date ABC Family's No. 1 Original Series, "Secret Life" Dominates its Time Period, Topping Runners-Up Fox News by 43% in Total Viewers, and TBS by 56% in Adults 18-49 and 147% in Viewers 12-34

ABC Family's "The Secret Life of the American Teenager" is 2008's Teen Choice Award Winner for "Choice Summer TV Show"

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

Honored with a Teen Choice Award on Sunday, August 3, 2008, for "Choice Summer TV Show," ABC Family's "The Secret Life of the American Teenager" continues to defy all trends, hitting series highs for its latest episode in key targets, gaining an impressive 1.5 million Total Viewers in the past three weeks, and ranking as the day's most-watched cable program for the second straight week in Viewers (4.1 million) and Adults 18-49 (1.8 million). Impressively, "Secret Life" is Summer 08's No. 1 scripted TV series in Viewers 12-34 (2.2 million/2.4 rating) and Females 12-34 (1.8 million/4.0 rating), and cable's No. 1 scripted series in Adults 18-34 (1.0 million/1.5 rating) and Women 18-34 (769,000/2.3 rating).

� Tuesday's sixth episode delivered series bests in Total Viewers (4.1 million) and Adults 18-49 (1.8 million), marking the third straight week of gains, and posted its fifth straight week of growth in Women 18-34 (869,000), Women 18-49 (1.3 million) and Females 12-34 (2.2 million).

� Posting another dominant win in Tuesday's 8 o'clock hour, "Secret Life" was Tuesday's No. 1 cable program for the entire day in Total Viewers (4.1 million), Adults 18-34 (1.2 million), Women 18-34 (869,000), Adults 18-49 (1.8 million) and Women 18-49 (1.3 million).

� This marked the second consecutive week "Secret Life" was the No. 1 cable show of the day in Total Viewers (4.1 million) and Adults 18-49 (1.8 million), while in Women 18-34 (869,000) and Women 18-49 (1.3 million) this week marked the series' fourth consecutive week in the No. 1 position. Additionally, in Females 12-34, this week was the fourth time in five weeks that "Secret Life" ranked as TV's No. 1 telecast.

� "Secret Life's" sixth episode registered as ABC Family's No. 1 telecast on record in Females 12-34 (2.2 million), and ranks as the net's No. 2 telecast ever in Viewers 12-34 (2.6 million), behind the premiere of original movie "Bring it On: All or Nothing" (3/25/07, vs. 2.7 million).

� On a week-to-week basis, "Secret Life" delivered sizeable increases for at least the third straight week, across the board, including by 500,000 Total Viewers, or by 14% (4.1 million vs. 3.6 million), with gains of 13% in Adults 18-49 (1.8 million vs. 1.6 million) and of 8% in Viewers 12-34 (2.6 million vs. 2.4 million). In fact, this week marked the third week running "Secret Life" gained at least 500,000 Total Viewers.

� Since its premiere on 7/1/08, "Secret Life" has swelled its audience by noteworthy margins, with its most recent telecast out-performing by 46% in Total Viewers (2.8 million to 4.1 million), by 50% in Adults 18-49 (1.2 million to 1.8 million) and by 53% in Viewers 12-34 (1.7 million to 2.6 million).

� Through its first six episodes, "Secret Life" dominates cable's 8 o'clock hour, towering over red ribbon holder Fox News by 43% in Total Viewers (3.3 million vs. 2.3 million), and TBS by 56% in Adults 18-49 (1.5 million vs. 962,000) and 147% in Viewers 12-34 (2.2 million vs. 890,000).

� Season to date, "Secret Life" is delivering impressive gains over year-ago time period levels across the board, including 194% in Total Viewers (3.3 million vs. 1.1 million), 281% in Adults 18-34 (1.0 million vs. 267,000), 192% in Adults 18-49 (1.5 million vs. 507,000) and 322% 39 in Viewers 12-34 (2.2 million vs. 498,000).

Source: Nielsen Media Research (National Ratings, 8/5/08, Live + Same Day; Season-to-date, 7/1/08-8/5/08, Most Current). *Ranked only among scripted broadcast programs.





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· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





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