[08/14/08 - 02:52 PM]
Olympics Continues to Score for NBC Universal with 174 Million Total Viewers
NBC spins the numbers for Wednesday, August 13.

[via press release from NBC]


Beijing Olympics Pacing Ahead of Athens in Every Measurement

Cable Nets Show Significant Increases

BEIJING -Aug. 15, 2008 - After six days of coverage NBC has reached 174 million total viewers, 30.8 million average viewers and a rating of 17.6 rating/30 share, each posting gains compared to Athens in 2004. Additionally NBC Universal's cable networks are showing significant increases and Tuesday's TAMi reaches 105 Million.

� Through six days NBCU has attracted 174 million total viewers, nearly15 million more than the first six days for Athens (159 million).

� NBC's Beijing Olympic six-day average primetime viewership is 30.8 million, more than four million ahead of Athens in 2004 (26.2 million). The national rating average of 17.6/30 is the best primetime rating through the first Wednesday for a non-U.S. Summer Olympics since Barcelona in 1992 (18.3/34) and is a 12 percent jump from Athens in 2004 (15.7/27).

� Wednesday night garnered 72 million total viewers in primetime and 27.7 million average viewers, just off of the comparable night in Athens (28.4) when Paul Hamm took the controversial gold medal in the Men's Gymnastics All-Around. The night earned a 16.7 rating/28 share, just a three percent decline (17.3/29).

CABLE NETS POST GAINS: The total viewership for NBC Universal's cable networks has reached 56 million viewers through the first five days of the games for an increase of 33 percent compared with Athens in 2004 and a jump of 74% above the comparable times in 2007.

USA: Coverage on USA Network (2 a.m. - 2 p.m.) is averaging more than 1 million viewers (1.044) up 23 percent compared to the Athens games in 2004 and a gain of 42 percent above comparable time periods in 2007.

MSNBC: Coverage on MSNBC (5 a.m. - 5 p.m.) is averaging 649,000 viewers, up 27 percent compared with Athens in 2004 and more than double comparable time periods in 2007 (+133 percent).

CNBC: Coverage on CNBC (5:00-8:00 p.m.) is averaging 638,000 viewers, a gain of six percent compared with Athens and 168 percent above comparable time periods in 2007 (+259 percent).

Oxygen: This is Oxygen's first time as a home for Olympics coverage. An average of 713,000 viewers are tuning in for its 6-8 p.m. coverage - it's best ever performance in the time period and a gain of 236 percent over the comparable time periods in 2007.

TAMI FOR TUESDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Tuesday, Aug. 12:

Tuesday, Aug. 12: 105.0 million

TV: 96.8 million, ONLINE: 7.7 million, MOBILE: 472k, TV VOD: 17k

Monday, Aug. 11: 103.1 million

Sunday, Aug. 10: 113.0 million

Saturday, Aug. 9: 97.8 million

Friday, Aug. 8: 74.6 million

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.

  [august 2008]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/15/18 - 08:16 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
The former's "9-1-1" and the latter's "Survivor: Ghost Island" top the night among adults 18-49.

[03/14/18 - 11:41 AM]
Discovery's Motor Madness Reaches Top Speeds Ranking as Cable's #1 Network Among M25-54 During First-Ever "Motor Mega Week"
Discovery Channel further spins the numbers for February 26 - March 5.

[03/14/18 - 08:40 AM]
"Home Town" Season Two Delivers Solid Live Plus Same Day Ratings for HGTV
HGTV further spins the numbers for the series to date.

[03/14/18 - 08:12 AM]
Tuesday's Broadcast Ratings: "This Is Us" Finale Puts NBC on Top
The Peacock wins the night among adults 18-49 however CBS is the most-watched broadcaster.

[03/13/18 - 08:19 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Push from ABC, "Idol"
The Peacock wins the night in both total viewers and adults 18-49.

[03/12/18 - 04:16 PM]
Disney XD's "Star Wars Rebels" Concludes with a Season-Best Performance Across Key Demographics
Disney XD further spins the numbers for Monday, March 5.

[03/12/18 - 09:04 AM]
Sunday's Broadcast Ratings: "American Idol" Returns on Top for ABC
The Alphabet's inaugural season however opens down from FOX's final run.

[03/11/18 - 10:30 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Crown in Low Key Race
The Alphabet's weekly NBA coverage splits the top adults 18-49 honors.

[03/10/18 - 08:59 AM]
Friday's Broadcast Ratings: Dramas Keeps CBS in Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[03/09/18 - 08:17 AM]
Thursday's Broadcast Ratings: "Big Bang Theory," "Young Sheldon" Top Charts for CBS
Both series lead the night in total viewers and adults 18-49.

[03/08/18 - 01:14 PM]
TV One's Autobiographical Series "Uncensored" Earns #1 Spot on Ad-Supported Cable Among African-Americans for Second Straight Sunday
TV One further spins the numbers for Sunday, February 25.

[03/08/18 - 08:17 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye however is the most-watched broadcaster last night.

[03/07/18 - 09:14 AM]
"Atlanta Robbin' Season" Premiere Scores Basic Cable's Most-Watched Scripted Primetime Comedy Telecast in Over a Year
FX further spins the numbers for Thursday, March 1.