or


[08/14/08 - 02:52 PM]
Olympics Continues to Score for NBC Universal with 174 Million Total Viewers
NBC spins the numbers for Wednesday, August 13.

[via press release from NBC]

OLYMPICS CONTINUES TO SCORE FOR NBC UNIVERSAL WITH 174 MILLION TOTAL VIEWERS

Beijing Olympics Pacing Ahead of Athens in Every Measurement

Cable Nets Show Significant Increases

BEIJING -Aug. 15, 2008 - After six days of coverage NBC has reached 174 million total viewers, 30.8 million average viewers and a rating of 17.6 rating/30 share, each posting gains compared to Athens in 2004. Additionally NBC Universal's cable networks are showing significant increases and Tuesday's TAMi reaches 105 Million.

� Through six days NBCU has attracted 174 million total viewers, nearly15 million more than the first six days for Athens (159 million).

� NBC's Beijing Olympic six-day average primetime viewership is 30.8 million, more than four million ahead of Athens in 2004 (26.2 million). The national rating average of 17.6/30 is the best primetime rating through the first Wednesday for a non-U.S. Summer Olympics since Barcelona in 1992 (18.3/34) and is a 12 percent jump from Athens in 2004 (15.7/27).

� Wednesday night garnered 72 million total viewers in primetime and 27.7 million average viewers, just off of the comparable night in Athens (28.4) when Paul Hamm took the controversial gold medal in the Men's Gymnastics All-Around. The night earned a 16.7 rating/28 share, just a three percent decline (17.3/29).

CABLE NETS POST GAINS: The total viewership for NBC Universal's cable networks has reached 56 million viewers through the first five days of the games for an increase of 33 percent compared with Athens in 2004 and a jump of 74% above the comparable times in 2007.

USA: Coverage on USA Network (2 a.m. - 2 p.m.) is averaging more than 1 million viewers (1.044) up 23 percent compared to the Athens games in 2004 and a gain of 42 percent above comparable time periods in 2007.

MSNBC: Coverage on MSNBC (5 a.m. - 5 p.m.) is averaging 649,000 viewers, up 27 percent compared with Athens in 2004 and more than double comparable time periods in 2007 (+133 percent).

CNBC: Coverage on CNBC (5:00-8:00 p.m.) is averaging 638,000 viewers, a gain of six percent compared with Athens and 168 percent above comparable time periods in 2007 (+259 percent).

Oxygen: This is Oxygen's first time as a home for Olympics coverage. An average of 713,000 viewers are tuning in for its 6-8 p.m. coverage - it's best ever performance in the time period and a gain of 236 percent over the comparable time periods in 2007.

TAMI FOR TUESDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Tuesday, Aug. 12:

Tuesday, Aug. 12: 105.0 million

TV: 96.8 million, ONLINE: 7.7 million, MOBILE: 472k, TV VOD: 17k

Monday, Aug. 11: 103.1 million

Sunday, Aug. 10: 113.0 million

Saturday, Aug. 9: 97.8 million

Friday, Aug. 8: 74.6 million

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[05/25/18 - 12:57 PM]
E!'s "Total Bellas" Delivers Series High in P18-34 and W18-34 for Season Three Premiere
E! further spins the numbers for Sunday, May 20.

[05/25/18 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Tops Demos with "The Last Days of Michael Jackson" Special
The two-hour special powers the Alphabet to an adults 18-49 victory last night.

[05/24/18 - 02:40 PM]
ABC Moves Up to No. 2 in 2017-18 for Its Most Competitive Season in 10 Years
ABC further spins the numbers for the season to date.

[05/24/18 - 11:54 AM]
CBS Is America's Most-Watched Network in 2017-2018 Across Primetime, Daytime and Late Night
CBS further spins the numbers for the season to date.

[05/24/18 - 08:18 AM]
Wednesday's Broadcast Ratings: FOX Wins Finale Showdown Among Adults 18-49
"Empire" powers the network to a demo victory over CBS and its "Survivor" closer.

[05/24/18 - 07:22 AM]
ESPN's Coverage of NBA Eastern Conference Finals Game 5 Up 30 Percent From 2017
ESPN spins the numbers for Wednesday, May 23.

[05/23/18 - 08:34 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Unprecedented Seventh Consecutive Year
"Sunday Night Football" also ranked as the No. 1 show in the advertiser-coveted 18-49 demographic for the eighth consecutive TV season.

[05/23/18 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC Pulls in Front with "The Voice" Finale
The Peacock wins the night among adults 18-49 for the first time since the return of "Roseanne" on ABC.

[05/22/18 - 11:18 AM]
NBC Wins the Sept. to May Season in 18-49 for the 4th Time in 5 Years, Generating The Top Winning Margin for Any Net in People-Meter History
NBC further spins the numbers for the season to date.

[05/22/18 - 10:38 AM]
"60 Minutes" in Top 10 Again - Makes List for 12th Straight Time
CBS further spins the numbers for the season to date.

[05/22/18 - 09:55 AM]
"48 Hours" Finishes Its 30th Anniversary Year as Saturday's #1 Non-Sports Program for the 12th Consecutive Television Season
CBS further spins the numbers for the season to date.

[05/22/18 - 08:20 AM]
Monday's Broadcast Ratings: "American Idol" Finale Helps ABC Snap NBC's Win Streak
The Peacock had taken home top honors in both total viewers and adults 18-49 for 10 consecutive weeks.

[05/22/18 - 07:54 AM]
ESPN Draws Its Highest-Rated Conference Finals Game 4 in Six Years
ESPN spins the numbers for Monday, May 21.

[05/21/18 - 08:12 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Put NBC on Top in Demos
The Peacock wins the night among adults 18-49, holding off the "American Idol"-fueled ABC.

[05/20/18 - 08:55 AM]
Saturday's Broadcast Ratings: NBC Keeps Demo Crown with NHL Playoffs
The Peacock wins the night among adults 18-49 while CBS is the most-watched broadcaster overall.