or


[08/14/08 - 11:06 AM]
Olympics on Track to Be Biggest Multi-Platform Sporting Event Ever
NBC spins the digital numbers for the Olympics to date.

[via press release from NBC]

OLYMPICS ON TRACK TO BE BIGGEST MULTI-PLATFORM SPORTING EVENT EVER

Almost 25 million uniques users online, nearly 25 million video streams and close to 3 million mobile visits

BEIJING -Aug. 14, 2008 - After just five days, the Beijing Olympics is shaping up to become the biggest multi-platform sports event of all time. To date, NBCOlympics.com on MSN has set records for uniques, page views and streams, with nearly 25 million uniques users having visited the site, viewing 456 million pages watching close to 22 million video streams.* In addition, nearly 3 million visits have been made to Games through NBCOlympics.com's mobile WAP and other VOD offerings. All of this combined with the unprecedented television ratings on both the Network and cable properties, means that the Beijing Olympics on track to be a historic, multi-platform Sports programming event.

"These record numbers validate our multiplatform strategy. They drive viewers to share in the Olympic experience on network television in record numbers," said Gary Zenkel, President, NBC Olympics. "And as a result of this unprecedented digital effort, consumers have a destination to watch thousands of hours of video and relive the great moments of these Olympics."

Additional digital highlights include:

� NBCOlympics.com on MSN attracts over 6 million users daily, who have already watched nearly 3.5 million hours of video content. On average, users are staying close to 15 minutes per visit and spend 20 minutes when consuming video.

� Since the beginning of the Beijing Games, NBCOlympics.com on MSN has ranked #1 in the Sports category based on share of page views according to Hitwise.

� Video consumption is robust. Nearly 5 million users have watched video on the site so far and better than 4 million of the streams were live. The 5 most popular videos to date have been: US Men with 4x100 Free Relay; Phelps wins 400M IM; Phelps wins 200m free; Opening Ceremony Sights & Sounds; Phelps wins 200m fly.

� Compared to the ENTIRE Athens Games, NBCOlympics.com on MSN is up 98% in total page views, 479% in average daily uniques and 812% in video streams after only 5 days of the Beijing Games.

� Visits to NBCOlympics.com's Mobile WAP site has generated over 9.5 million page views, with users spending close to 6 minutes per visit.

� Olympic fans are engaged with Widgets like never before, so far they have generated 40 million page views.

� Phelps scores Gold in online video too. The five most viewed athlete profiles on NBCOlympics.com on MSN to date are: Michael Phelps; followed by Gymnast's Alicia Sacramone and Shawn Johnson respectively; Australian swimmer Stephanie Rice and Fencing star Mariel Zaqunis.

� The most popular sports on NBCOlympics.com on MSN to date are Gymnastics, Swimming, Basketball, Beach Volleyball and Equestrian.

*All online data, unless otherwise indicated, is provided by Omniture.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[01/20/17 - 12:46 PM]
"Braking" News: Premiere of "Mickey and the Roadster Racers" Takes the Checkered Flag, Fuels Disney Junior and Disney Channel to Pole Position
Disney Channel further spins the numbers for Sunday, January 15.

[01/20/17 - 09:38 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Original Sparks CBS Victory
The Eye wins the night in total viewers and adults 18-49.

[01/19/17 - 02:15 PM]
History's "Six" Opens Strong with 2.6 Million Total Viewers
History spins the numbers for Wednesday, January 18.

[01/19/17 - 10:42 AM]
Discovery's New Survival Series "The Wheel" Delivers Cable's Best Friday Launch Since 2015
Discovery further spins the numbers for Friday, January 13.

[01/19/17 - 08:51 AM]
Wednesday's Broadcast Ratings: "Speechless" Tops Tight Demo Race for ABC
ABC, CBS, FOX and NBC all finish within a tenth of each other among adults 18-49.

[01/18/17 - 12:03 PM]
FOX Dominates Divisional Playoff Weekend
FOX Sports spins the numbers for its NFL postseason coverage to date.

[01/18/17 - 08:32 AM]
Tuesday's Broadcast Ratings: "This Is Us" Continues Its Reign for NBC
The Peacock takes home top honors among adults 18-49.

[01/17/17 - 12:08 PM]
"It's Always Sunny in Philadelphia" Builds on Record-Setting Season Premiere
FXX further spins the numbers for Wednesday, January 11.

[01/17/17 - 11:02 AM]
"Nashville" on CMT Ratings Soar with Newest Episode Outpacing the Premiere as CMT's Most Watched Original Telecast Ever
CMT further spins the numbers for Thursday, January 12.

[01/17/17 - 09:50 AM]
Monday's Broadcast Ratings: "The Bachelor" Keeps ABC in Front
The Alphabet continues its win streak among adults 18-49.

[01/16/17 - 11:39 AM]
"Taboo" Delights in FX Premiere
FX further spins the numbers for Tuesday, January 10.

[01/16/17 - 09:37 AM]
Sunday's Broadcast Ratings: NFL Playoffs Score Big for NBC, FOX
Nearly 49 million viewers turned into FOX at its peak for its Packers-Cowboys showdown.

[01/16/17 - 07:38 AM]
Steelers-Chiefs Score a Record Overnight Rating for a Primetime NFL Wild Card or Divisional Playoff Game
NBC spins the numbers for Sunday, January 15.

[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.