or


[08/17/08 - 12:20 PM]
NBC's Most Viewed Saturday Program in 18 Years
NBC spins the numbers for Saturday, August 16.

[via press release from NBC]

NBC'S MOST VIEWED SATURDAY PROGRAM IN 18 YEARS

31.1 Million Average Viewers Watch Michael Phelps Win 8th Gold of Games

191 Million Watch Beijing Games in Just 9 Days; More Than 17-day Totals for Salt Lake & Sydney

BEIJING -Aug. 18, 2008 -NBC's broadcast of the Olympics last night was the most viewed Saturday night program (31.1 million) on NBC since 1990, when Michael Phelps was four years old. On the night when Phelps, now considered the greatest Olympian of all-time, won his unprecedented eighth gold medal of these Games and record 14th career Olympic gold medal, the audience peaked at nearly 40 million viewers in the 11:00 p.m. half-hour during the Men's 4x100 medley relay.

"The mystery of China combined with the unbelievable phenomenon of Michael Phelps, the terrific performances by gymnasts Nastia Liukin and Shawn Johnson and defending Olympic gold medalists Misty May-Treanor and Kerry Walsh at beach volleyball have captivated the imagination of the country," said Dick Ebersol, Chairman, NBC Universal Sports and Olympics and Executive Producer of NBC's Olympic coverage.

� NBC's 31.1 million viewers for last night's broadcast represents the best Saturday night viewership of a program on the network since Michael Phelps was four-years-old. The "Golden Girls" spin-off "Empty Nest" starring Richard Mulligan drew 31.4 million viewers on Feb. 24, 1990.

� Through nine days NBCU has reached 191 million total viewers, 14 million more than the first nine days for Athens (177 million) and 5 million more than the Atlanta Games (186 million), which was the most viewed television event in U.S. history. The nine-day total for these Games now surpasses the final overall 17-day viewership totals for the Salt Lake City (187 million) and Sydney (185 million).

� NBC's Beijing Olympic nine-day average primetime viewership is 30.1 million, 15 percent ahead of Athens in 2004 (26.2 million). NBC's average of 17.4 rating/30 share is the best through the second Saturday for a Summer Olympics outside the U.S. since Barcelona in 1992 (18.6/35) and is a 10 percent jump from Athens in 2004 (15.8/28).

� Saturday night garnered 70 million total viewers in primetime and 31.1 million average viewers, a 38 percent gain from the comparable night in Athens (22.5). The night earned a 17.6 rating/32 share, which represents a 29 percent increase (13.6/26).

THE PHELPS PHENOMENAN: Michael Phelps, over the last nine days has become the most decorated Olympian in history and the biggest star in the Beijing Games to date. NBC's broadcast peaked last night with 39.9 million viewers during the 11:00 p.m. half hour, as the U.S. team won the 4x100m medley relay, giving Phelps his eighth gold medal of the games. Below is what NBC's Bob Costas, Dan Hicks and Rowdy Gaines have said about Phelps:

COSTAS: "What Phelps provided in Beijing was more than just sustained excellence. He provided the kind of theater that none of us will soon, if ever, forget."

HICKS: "That is the kind of feat that just may never be surpassed and certainly one of the greatest feats of sports history."

GAINES: "The sport of swimming will never be the same. The name Michael Phelps will be synonymous with perfection."

MOUNTAIN & PACIFIC TIME ZONES RATE HIGH:

Through nine nights, the metered market averages (56 markets) for NBC's Beijing Olympics are a 19.3 rating/34 share. Below is a breakdown by time zone:

Eastern Time Zone: 18.6/33

Central Time Zone: 19.4/33

Mountain Time Zone: 22.7/41

Pacific Time Zone: 20.3/39

TOP 20 METERED MARKETS THROUGH 9 DAYS:
1. Salt Lake City: 24.7/48
T2. Minneapolis: 24.5/45
T2. Denver: 24.5/45
4. Baltimore: 23.5/39
5. San Diego: 23.3/44
T6. Indianapolis: 22.8/40
T6. Oklahoma City: 22.8/36
8. Nashville: 22.6/36
9. Columbus: 22.4/39
10. West Palm Beach: 22.0/36
11. Phoenix: 21.0/39
12. Portland: 21.5/44
13. Sacramento: 21.4/40
14. St. Louis: 21.3/35
15. Austin: 21.1/36
16. Washington DC: 21.0/37
T17. Los Angeles: 20.5/38
T17. San Francisco: 20.5/42
19. Kansas City: 20.3/35
20. Louisville: 20.0/33

TAMI FOR FRIDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Friday, Aug. 15:

Friday, Aug. 15: 95.0 million
TV: 86.5 million, ONLINE: 7.9 million, MOBILE: 584k, TV VOD: n/a
Thursday, Aug. 14: 101.4 million
Wednesday, Aug. 13: 100.9 million
Tuesday, Aug. 12: 105.0 million
Monday, Aug. 11: 103.1 million
Sunday, Aug. 10: 113.0 million
Saturday, Aug. 9: 97.8 million
Friday, Aug. 8: 74.6 million

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/16/15 - 11:13 AM]
"Mann & Wife" Viewership Grows in Week Two, Second Episode Becomes Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, April 14.

[04/16/15 - 10:45 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Competition for Week of April 6-10
NBC spins the late-night numbers for the week of April 6-10.

[04/16/15 - 08:39 AM]
Repeat of "Law & Order: SVU" Matches the Show's Highest Rating This Season for a Regular-Slot Rebroadcast
NBC spins the numbers for Wednesday, April 15.

[04/16/15 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Demos with "Survivor"
The Eye leads both categories for the second week in a row.

[04/16/15 - 08:29 AM]
"Nashville" Builds Week to Week in Adults 18-49 and Scores Big Live + 3 Day Gains
ABC spins the numbers for Wednesday, April 15.

[04/15/15 - 01:48 PM]
"Bering Sea Gold" #1 on Friday Among Men and Persons and Hits Season High Ratings Among Teen Viewers
Discovery spins the numbers for Friday, April 10.

[04/15/15 - 11:26 AM]
Turner Broadcasting Claims Three of Basic Cable's Top 10 Networks in Primetime and Total Day Delivery of Adults 18-49 in Q1 2015
Turner further spins the numbers for the first quarter of 2015.

[04/15/15 - 09:57 AM]
"Conan in Cuba" Drums Up Big Audience, Reaching 3.7 Million Viewers Across Multiple Platforms
TBS further spins the late-night numbers for Thursday, March 5.

[04/15/15 - 08:54 AM]
"Undateable" Matches Its Second-Best 18-49 Rating Ever
NBC spins the numbers for Tuesday, April 14.

[04/15/15 - 08:35 AM]
Tuesday's Broadcast Ratings: Dramas Power CBS to Top Spot in Viewers, Demos
"NCIS: New Orleans" and "Person of Interest" both post week-to-week gains for the Eye.

[04/15/15 - 08:30 AM]
"SHIELD" Is Up for the 2nd Week to Tie Its Top Rating of 2015 in Adults 18-49
ABC spins the numbers for Tuesday, April 14.