or


[08/20/08 - 02:43 PM]
Beijing Olympics on NBC Universal Through 12 Days Surpasses 17-Day Total for Athens
NBC spins the numbers for Tuesday, August 19.

[via press release from NBC]

BEIJING OLYMPICS ON NBC UNIVERSAL THROUGH 12 DAYS SURPASSES 17-DAY TOTAL FOR ATHENS

84% of All U.S. TV Households Have Tuned In

BEIJING -Aug. 20, 2008 -Through just 12 days, NBCU's Beijing Olympic coverage has surpassed the 17-day viewership total for the entire Athens Olympics, making it the third most viewed television event in U.S. history. The 203.3 million viewers nearly 12 million more than the first 12 days for Athens (191.5 million) and 4 million more than the Atlanta Games (199.2 million), which was the most-viewed television event in U.S. history. NBCU's coverage has reached more than 84 percent of all U.S. television homes.

MOST VIEWED EVENTS IN U.S. TV HISTORY:

1. 1996 Atlanta Summer Olympics, 209.0 million (17 days)

2. 1994 Lillehammer Winter Olympics, 203.9 million (16 days)

3. *2008 Beijing Summer Olympics, 203.3 million (*through 12 days)

4 . 2004 Athens Summer Olympics, 202.6 million (17 days)

5. 1988 Seoul Summer Olympics, 193.9 million (17 days)

� The Beijing Olympic 12-day average primetime viewership is 29.3 million, 12 percent ahead of Athens in 2004 (26.1 million). NBC's average of a 17.1 rating, 29 share in households is the best through the second Tuesday for a Summer Olympics outside the U.S. since Barcelona in 1992 (18.1/34) and is an eight percent jump from Athens in 2004 (15.8/27).

� Tuesday night garnered 71 million total viewers in primetime and 26.6 million average viewers, a six percent gain from the comparable night in Athens (25.0 million). The night earned a 16.3 rating/27 share, which is up four percent from Athens' comparable night (15.7/26).

TAMI FOR MONDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Monday, Aug. 18:

Monday, Aug. 18: 94.3 million

TV: 86.5 million, ONLINE: 4.7 million, MOBILE: 425k, TV VOD: 37k

Sunday, Aug. 17: 107.3 million

Saturday, Aug. 16: 108.0 million

Friday, Aug. 15: 95.1 million

Thursday, Aug. 14: 101.6 million

Wednesday, Aug. 13: 101.0 million

Tuesday, Aug. 12: 105.1 million

Monday, Aug. 11: 103.1 million

Sunday, Aug. 10: 113.1 million

Saturday, Aug. 9: 97.8 million

Friday, Aug. 8: 74.6 million

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.

[04/16/14 - 09:22 AM]
"NCIS: Los Angeles" and "Person of Interest" Win Time Periods in Viewers and Key Demographics
CBS spins the numbers for Tuesday, April 15.

[04/16/14 - 08:52 AM]
NBC Is Currently #1 Tuesday Night in Adults 18-49, Led by the #1 Show of the Night, "The Voice"
NBC spins the numbers for Tuesday, April 15.

[04/16/14 - 08:32 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up and Virtually Ties "NCIS: Los Angeles" for #1 in Adults 18-49 at 9pm
ABC spins the numbers for Tuesday, April 15.

[04/16/14 - 08:28 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock series is up from last week among adults 18-49, as are "About a Boy" and "Growing Up Fisher."