or


[08/22/08 - 02:37 PM]
207 Million Watch Beijing Games on NBC Universal Through 14 Days
NBC spins the numbers for Thursday, August 21.

[via press release from NBC]

207 MILLION WATCH BEIJING GAMES ON NBC UNIVERSAL THROUGH 14 DAYS

84 Million Watch on NBC Universal's Cable Nets

85% of All U.S. TV Households Have Tuned In

BEIJING -Aug. 23, 2008 -Through just 14 days, NBC Universal's Beijing Olympic coverage has reached 207 million viewers just two million below the 17-day total for the Atlanta Games, the most viewed event in U.S. television history according to data provided by Nielsen Media Research. The 207 million viewers are 11 million more than the first 14 days for Athens (196 million) and 5 million more than the Atlanta Games (202 million). NBCU's cable networks through 14 days have already reached 84 million, surpassing the 17-day viewership total for any previous Olympics.

MOST VIEWED EVENTS IN U.S. TV HISTORY:

1. 1996 Atlanta Summer Olympics, 209 million (17 days)

2. *2008 Beijing Summer Olympics, 207 million (*through 14 days)

3. 1994 Lillehammer Winter Olympics, 204 million (16 days)

4 . 2004 Athens Summer Olympics, 203 million (17 days)

5. 1988 Seoul Summer Olympics, 194 million (17 days)

� The Beijing Olympic 14-day average primetime viewership is 28.6 million, 11 percent ahead of Athens in 2004 (25.7 million). NBC's average of a 16.8 rating, 29 share in households is the best through the second Thursday for a Summer Olympics outside the U.S. since Barcelona in 1992 (17.8/34) and is an eight percent jump from Athens in 2004 (15.6/27).

� Thursday night garnered 58 million total viewers in primetime and 22.4 million average viewers, a four percent gain from the comparable night in Athens (21.5 million). The night earned a 13.8 rating/23 share, equal to the comparable night in Athens.

BEIJING GAMES BOOST NBC UNIVERSAL'S CABLE NETS:

Through 14 days, 84 million have watched the coverage on NBC Universal's cable networks, a 29 percent gain from the first 14 days of the Athens Games (65 million) and more than the 17-day total viewership for any previous Olympics (Athens, 68.6 million).

TAMi FOR WEDNESDAY: The TAMi (Total Audience Measurement Index) measures the 3600 hours of programming during the 2008 Beijing Olympics, including Television (P2+ reach), Online (Unique Users), Mobile (WAP unique users and Mobile VOD unique users) and TV VOD (unique users). Below is the TAMi measurement through Wednesday, Aug. 20:

Wednesday, Aug. 20 91.1 million

TV: 84.5 million, ONLINE: 6.2 million, MOBILE: 426k, TV VOD: n/a

Tuesday, Aug. 19 95.4 million

Monday, Aug. 18: 94.4 million

Sunday, Aug. 17: 107.4 million

Saturday, Aug. 16: 108.0 million

Friday, Aug. 15: 95.1 million

Thursday, Aug. 14: 101.6 million

Wednesday, Aug. 13: 101.0 million

Tuesday, Aug. 12: 105.1 million

Monday, Aug. 11: 103.1 million

Sunday, Aug. 10: 113.1 million

Saturday, Aug. 9: 97.8 million

Friday, Aug. 8: 74.6 million

*A complete TAMi through Aug. 20 is available at NBC Media Village at www.nbcumv.com. Click TAMi graphic on right side of the page.

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, is presenting an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history featuring the most live coverage (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history.





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[05/24/17 - 08:40 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock wins the night among adults 18-49 while the "Dancing with the Stars"-powered ABC is the most-watched broadcaster.

[05/23/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC Tops Demos, Snaps NBC Win Streak
The Peacock however wins the evening among total viewers.

[05/22/17 - 08:39 AM]
Sunday's Broadcast Ratings: ABC Rides "Billboard Music Awards" to Victory
The Alphabet's annual telecast however is down more than 20% from last year among adults 18-49.

[05/21/17 - 10:40 AM]
Saturday's Broadcast Ratings: NHL Playoffs Keep NBC on Top
Coverage of the Predators at the Ducks leads the night among adults 18-49.

[05/21/17 - 10:32 AM]
"Saturday Night Live" Delivers Its Most-Watched Season Finale in Six Years
NBC spins the numbers for Saturday, May 20.

[05/20/17 - 08:36 AM]
Friday's Broadcast Ratings: "Dateline NBC" Tops Viewers, Demos
The Peacock likewise wins the evening in both categories.

[05/19/17 - 03:51 PM]
"The Daily Show with Trevor Noah" Has Most-Watched Week Ever
Comedy Central spins the numbers for the week of May 15-18.

[05/19/17 - 08:21 AM]
Thursday's Broadcast Ratings: "Grey's," "Scandal" Finales Put ABC on Top
The Alphabet wins the evening in both total viewers and adults 18-49.

[05/18/17 - 08:24 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Keep Demo Crown
The drama remains the night's most-watched program among adults 18-49.

[05/17/17 - 08:34 AM]
Tuesday's Broadcast Ratings: "NCIS" Finales Put CBS on Top
The Eye wins the night in both total viewers and adults 18-49.

[05/16/17 - 01:42 PM]
NBA Western Conference Finals Game 1 on ABC Delivers Total Live Audience of 8.3 Million Viewers
ESPN spins the numbers for Sunday, May 14.

[05/16/17 - 08:30 AM]
The Debut Week of "Live with Kelly and Ryan" Builds to New 9-Week Highs
Disney/ABC Domestic Television spins the numbers for the week of May 1-5.

[05/16/17 - 08:26 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Continue Demo Reign
The Peacock's reality franchise once again wins the night among adults 18-49.

[05/15/17 - 01:26 PM]
TV One's "The Manns" Garners Consecutive Weeks of Growth Among Total Viewers
TV One further spins the numbers for the series to date.

[05/15/17 - 08:31 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demos
The Peacock wins the night with a modest 1.0 average adults 18-49 rating in primetime.