or


[08/25/08 - 03:42 PM]
Beijing Games Show Significant Increases in Rating and Average Viewers
NBC spins the numbers for Sunday, August 24.

[via press release from NBC]

BEIJING GAMES SHOW SIGNIFICANT INCREASES IN RATING AND AVERAGE VIEWERS

15.2 Rating for Closing Ceremony Best for Non-U.S. Summer Olympics Since 1976

Beijing Games Most Viewed Event in U.S. Television History; *Total Viewers Available Tuesday, Aug. 26

NEW YORK - Aug. 25, 2008 - NBC Universal's Beijing Olympic coverage averaged 27.7 million viewers and scored a 17-day rating of 16.2/28 to post significant gains over the 2004 Athens Games. Last night's Closing Ceremony had the best rating for any Summer Olympics Closing Ceremony outside the U.S. since the 1976 Montreal Games.

(Due to Nielsen delays, a final total viewer result for the Beijing Games is not currently available, though the 16-day total through Saturday, Aug. 23 of 211 million has established these Olympics as the most-viewed event in U.S. television history, eclipsing the 209 million of the 1996 Atlanta Summer Games. A final total viewer result will be available tomorrow, Tuesday, Aug. 26.)

"This audience record is something I thought I'd never see again, but what really satisfied me is the way in which these Olympics truly captivated and seemed to inspire our country," said Dick Ebersol, Chairman, NBC Universal Sports & Olympics and Executive Producer of NBC Universal's Beijing Olympics coverage.

"For me, the greatest measure of success at an Olympics is the number of messages I receive from parents of young kids who have fallen in love with the Olympics. That child means more to me than anything because I think a love affair with the Olympics is the greatest in all of sports."

"It's a privilege to have this job because it's one of the few ways in which you can still reach families and children in a meaningful way. If you produce it the right way, the entire family will watch together."

MOST VIEWED EVENTS IN U.S. TV HISTORY:

1. 2008 Beijing Summer Olympics, 211* million (16 days)

2. 1996 Atlanta Summer Olympics, 209 million (17 days)

3. 1994 Lillehammer Winter Olympics, 204 million (16 days)

4. 2004 Athens Summer Olympics, 203 million (17 days)

5. 1988 Seoul Summer Olympics, 194 million (17 days)

*Total viewers not available until Tuesday, Aug. 26

VIEWERS AND RATING BOTH UP SIGNIFICANTLY FROM ATHENS:

� The Beijing Olympics 17-day average primetime viewership is 27.7 million, 13 percent ahead of Athens in 2004 (24.6 million) and is the best primetime average viewership for a complete Olympics outside the U.S since Montreal in 1976.

� NBC's average of a 16.2 rating, 28 share in households is an eight percent increase over Athens in 2004 (15.0/26) and the best rating for a Summer Olympics outside the U.S. since Barcelona in 1992 (17.1/33).

CLOSING CEREMONY BEST NON U.S. RATING SINCE 1976:

� Sunday's Closing Ceremony garnered 27.2 million average viewers, a 39 percent gain from the Closing Ceremony night in Athens (19.6 million). The night earned a 15.2 rating/24 share, a 28 percent increase from Athens (11.9/20). In both categories, the Closing Ceremony from Beijing was the best delivery for a Summer Olympics Closing Ceremony outside the U.S. since Montreal in 1976.

OLYMPICS IN PRIMETIME DOMINATE COMPETITION:

� In primetime, NBC's Beijing Games has won all 100-rated half-hours against its entire network competition.

NBCOLYMPICS.COM ON MSN POSTS RECORD NUMBERS: For the complete Beijing Games, NBCOlympics.com has more than doubled the combined totals for the Athens and Torino Games in page views and unique users, while increasing videos streamed by more than seven times.

� VIDEO STREAMS: 75.5 million for Beijing, 10.8 million for Athens and Torino Games combined (+601%)

� UNIQUE USERS: 51.9 million for Beijing, 25.2 million for Athens and Torino Games combined (+106%)

� PAGE VIEWS: 1.24 billion for Beijing, 561.1 million for Athens and Torino Games combined (+122%)

� HOUR OF VIDEO STREAMED: 9.9 million hours of video consumed through for Beijing Games is the equivalent of 1,126 years of video.

TOP 10 METERED MARKETS FOR BEIJING GAMES:
T1. Denver 23.1/40
T1. Salt Lake City 23.1/45
3. Minneapolis 22.1/41
T4. Indianapolis 21.3/37
T4. San Diego 21.3/39
T6. Baltimore 21.1/35
T6. Oklahoma City 21.1/33
8. Nashville 21.0/33
9. Columbus, Ohio 20.4/35
10. Portland, Ore. 20.2/41





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[11/17/17 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[11/16/17 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Top Spot Among Adults 18-49
"Empire" is the night's top demo draw while "Survivor: Heroes vs. Healers vs. Hustlers" is the most-watched program.

[11/15/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Take Home Demo Crown
The Peacock's top drama is also up from a year ago among adults 18-49.

[11/14/17 - 08:15 AM]
Monday's Broadcast Ratings: "The Good Doctor" Lifts ABC to Top Spot
The Alphabet edges past NBC in both total viewers and adults 18-49.

[11/13/17 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Top Charts
The Peacock cruises to the top spot among total viewers and adults 18-49.

[11/12/17 - 08:39 AM]
Saturday's Broadcast Ratings: ABC Pulls Back in Front with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[11/11/17 - 08:33 AM]
Friday's Broadcast Ratings: Dramas Top Viewers, Demos for CBS
"Blue Bloods" is the most-watched program while "Hawaii Five-0" is tops among adults 18-49.

[11/10/17 - 08:14 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with "Thursday Night Football"
The Peacock begins its portion of the NFL franchise on top among adults 18-49.

[11/09/17 - 11:39 AM]
"Nature Boy" 30 for 30 on Ric Flair Averaged 1.8 Million Viewers; Highest Rated Cable Program for 18-49 Demo
ESPN spins the numbers for Tuesday, November 7.

[11/09/17 - 08:44 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Top Charts for ABC
The Alphabet's annual telecast is up more than 10% from last year among adults 18-49.

[11/08/17 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos, CBS Leads Total Viewers
Without the World Series as competition, nearly every series posts double-digit gains.

[11/07/17 - 08:21 AM]
Monday's Broadcast Ratings: NBC Wins Demo Race, ABC Leads Total Viewers
The Peacock takes home the adults 18-49 crown once again.

[11/06/17 - 03:16 PM]
Discovery Channel Ratings Soar in October with Year-Over-Year Growth in Key Demos
Discovery further spins the numbers for the month of October.

[11/06/17 - 08:57 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Return to Top Spots
The Peacock leads the night in total viewers and adults 18-49.

[11/05/17 - 10:19 AM]
Saturday's Broadcast Ratings: CBS Tops ABC, FOX in College Showdown
The Eye's annual LSU/Alabama telecast wins the night in total viewers and adults 18-49.