or


[08/25/08 - 03:42 PM]
Beijing Games Show Significant Increases in Rating and Average Viewers
NBC spins the numbers for Sunday, August 24.

[via press release from NBC]

BEIJING GAMES SHOW SIGNIFICANT INCREASES IN RATING AND AVERAGE VIEWERS

15.2 Rating for Closing Ceremony Best for Non-U.S. Summer Olympics Since 1976

Beijing Games Most Viewed Event in U.S. Television History; *Total Viewers Available Tuesday, Aug. 26

NEW YORK - Aug. 25, 2008 - NBC Universal's Beijing Olympic coverage averaged 27.7 million viewers and scored a 17-day rating of 16.2/28 to post significant gains over the 2004 Athens Games. Last night's Closing Ceremony had the best rating for any Summer Olympics Closing Ceremony outside the U.S. since the 1976 Montreal Games.

(Due to Nielsen delays, a final total viewer result for the Beijing Games is not currently available, though the 16-day total through Saturday, Aug. 23 of 211 million has established these Olympics as the most-viewed event in U.S. television history, eclipsing the 209 million of the 1996 Atlanta Summer Games. A final total viewer result will be available tomorrow, Tuesday, Aug. 26.)

"This audience record is something I thought I'd never see again, but what really satisfied me is the way in which these Olympics truly captivated and seemed to inspire our country," said Dick Ebersol, Chairman, NBC Universal Sports & Olympics and Executive Producer of NBC Universal's Beijing Olympics coverage.

"For me, the greatest measure of success at an Olympics is the number of messages I receive from parents of young kids who have fallen in love with the Olympics. That child means more to me than anything because I think a love affair with the Olympics is the greatest in all of sports."

"It's a privilege to have this job because it's one of the few ways in which you can still reach families and children in a meaningful way. If you produce it the right way, the entire family will watch together."

MOST VIEWED EVENTS IN U.S. TV HISTORY:

1. 2008 Beijing Summer Olympics, 211* million (16 days)

2. 1996 Atlanta Summer Olympics, 209 million (17 days)

3. 1994 Lillehammer Winter Olympics, 204 million (16 days)

4. 2004 Athens Summer Olympics, 203 million (17 days)

5. 1988 Seoul Summer Olympics, 194 million (17 days)

*Total viewers not available until Tuesday, Aug. 26

VIEWERS AND RATING BOTH UP SIGNIFICANTLY FROM ATHENS:

� The Beijing Olympics 17-day average primetime viewership is 27.7 million, 13 percent ahead of Athens in 2004 (24.6 million) and is the best primetime average viewership for a complete Olympics outside the U.S since Montreal in 1976.

� NBC's average of a 16.2 rating, 28 share in households is an eight percent increase over Athens in 2004 (15.0/26) and the best rating for a Summer Olympics outside the U.S. since Barcelona in 1992 (17.1/33).

CLOSING CEREMONY BEST NON U.S. RATING SINCE 1976:

� Sunday's Closing Ceremony garnered 27.2 million average viewers, a 39 percent gain from the Closing Ceremony night in Athens (19.6 million). The night earned a 15.2 rating/24 share, a 28 percent increase from Athens (11.9/20). In both categories, the Closing Ceremony from Beijing was the best delivery for a Summer Olympics Closing Ceremony outside the U.S. since Montreal in 1976.

OLYMPICS IN PRIMETIME DOMINATE COMPETITION:

� In primetime, NBC's Beijing Games has won all 100-rated half-hours against its entire network competition.

NBCOLYMPICS.COM ON MSN POSTS RECORD NUMBERS: For the complete Beijing Games, NBCOlympics.com has more than doubled the combined totals for the Athens and Torino Games in page views and unique users, while increasing videos streamed by more than seven times.

� VIDEO STREAMS: 75.5 million for Beijing, 10.8 million for Athens and Torino Games combined (+601%)

� UNIQUE USERS: 51.9 million for Beijing, 25.2 million for Athens and Torino Games combined (+106%)

� PAGE VIEWS: 1.24 billion for Beijing, 561.1 million for Athens and Torino Games combined (+122%)

� HOUR OF VIDEO STREAMED: 9.9 million hours of video consumed through for Beijing Games is the equivalent of 1,126 years of video.

TOP 10 METERED MARKETS FOR BEIJING GAMES:
T1. Denver 23.1/40
T1. Salt Lake City 23.1/45
3. Minneapolis 22.1/41
T4. Indianapolis 21.3/37
T4. San Diego 21.3/39
T6. Baltimore 21.1/35
T6. Oklahoma City 21.1/33
8. Nashville 21.0/33
9. Columbus, Ohio 20.4/35
10. Portland, Ore. 20.2/41





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[08/25/16 - 10:44 AM]
HBO's "The Night Of" Heads Into Finale with Strong Momentum Averaging 7 Million Viewers
HBO spins the numbers for the summer to date.

[08/25/16 - 09:24 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock continues its win streak among total viewers and adults 18-49.

[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.

[08/23/16 - 11:19 AM]
Starz Original Series "Power" and "Survivor's Remorse" Continue Record-Breaking Third Seasons in Week 6
Starz spins the numbers for the season to date.

[08/23/16 - 08:37 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Return on Top for NBC
The Peacock keeps its win streak alive post-Olympics among total viewers and adults 18-49.

[08/22/16 - 02:07 PM]
NBC's Rio Olympics Is the Most Successful Media Event in History
NBC further spins the numbers for its coverage to date.

[08/22/16 - 09:07 AM]
Sunday's Broadcast Ratings: NBC, Olympic Games Wrap on Top
The Peacock takes home yet another victory among total viewers and adults 18-49.

[08/22/16 - 08:44 AM]
"The Voice" Generates Strong Sampling, Delvering the Top "Voice" 18-49 Rating Since March
NBC spins the numbers for Sunday, August 21.

[08/22/16 - 08:22 AM]
ABC's Sunday Fun & Games Lineup Grows Against Olympics Closing Ceremony
ABC spins the numbers for Sunday, August 21.

[08/21/16 - 10:59 AM]
Saturday's Broadcast Ratings: NBC Rides Penultimate Night of Olympic Games to Victory
The Peacock continues its streak of victories in total viewers and adults 18-49.

[08/20/16 - 09:16 AM]
Friday's Broadcast Ratings: NBC Tops Charts with Olympic Games, "Superstore"
The Peacock leads the evening among total viewers and adults 18-49.

[08/20/16 - 08:42 AM]
"Superstore's" Post-Olympic Telecast Generates Strong Sampling
NBC spins the numbers for Friday, August 19.

[08/19/16 - 10:33 AM]
Hallmark Channel's Newest Original Primetime Series, "Chesapeake Shores" Premieres to a Strong Start
The Hallmark Channel spins the numbers for the week of August 8-14.

[08/19/16 - 08:40 AM]
Thursday's Broadcast Ratings: NBC Rides Olympic Games to Another Win
The Peacock dominates the evening in total viewers and adults 18-49.

[08/19/16 - 06:38 AM]
NBC Ranks #1 In Primetime for 115th Consecutive Night of Summer Olympics
NBC spins the numbers for Thursday, August 18.