or


[08/25/08 - 03:42 PM]
Beijing Games Show Significant Increases in Rating and Average Viewers
NBC spins the numbers for Sunday, August 24.

[via press release from NBC]

BEIJING GAMES SHOW SIGNIFICANT INCREASES IN RATING AND AVERAGE VIEWERS

15.2 Rating for Closing Ceremony Best for Non-U.S. Summer Olympics Since 1976

Beijing Games Most Viewed Event in U.S. Television History; *Total Viewers Available Tuesday, Aug. 26

NEW YORK - Aug. 25, 2008 - NBC Universal's Beijing Olympic coverage averaged 27.7 million viewers and scored a 17-day rating of 16.2/28 to post significant gains over the 2004 Athens Games. Last night's Closing Ceremony had the best rating for any Summer Olympics Closing Ceremony outside the U.S. since the 1976 Montreal Games.

(Due to Nielsen delays, a final total viewer result for the Beijing Games is not currently available, though the 16-day total through Saturday, Aug. 23 of 211 million has established these Olympics as the most-viewed event in U.S. television history, eclipsing the 209 million of the 1996 Atlanta Summer Games. A final total viewer result will be available tomorrow, Tuesday, Aug. 26.)

"This audience record is something I thought I'd never see again, but what really satisfied me is the way in which these Olympics truly captivated and seemed to inspire our country," said Dick Ebersol, Chairman, NBC Universal Sports & Olympics and Executive Producer of NBC Universal's Beijing Olympics coverage.

"For me, the greatest measure of success at an Olympics is the number of messages I receive from parents of young kids who have fallen in love with the Olympics. That child means more to me than anything because I think a love affair with the Olympics is the greatest in all of sports."

"It's a privilege to have this job because it's one of the few ways in which you can still reach families and children in a meaningful way. If you produce it the right way, the entire family will watch together."

MOST VIEWED EVENTS IN U.S. TV HISTORY:

1. 2008 Beijing Summer Olympics, 211* million (16 days)

2. 1996 Atlanta Summer Olympics, 209 million (17 days)

3. 1994 Lillehammer Winter Olympics, 204 million (16 days)

4. 2004 Athens Summer Olympics, 203 million (17 days)

5. 1988 Seoul Summer Olympics, 194 million (17 days)

*Total viewers not available until Tuesday, Aug. 26

VIEWERS AND RATING BOTH UP SIGNIFICANTLY FROM ATHENS:

� The Beijing Olympics 17-day average primetime viewership is 27.7 million, 13 percent ahead of Athens in 2004 (24.6 million) and is the best primetime average viewership for a complete Olympics outside the U.S since Montreal in 1976.

� NBC's average of a 16.2 rating, 28 share in households is an eight percent increase over Athens in 2004 (15.0/26) and the best rating for a Summer Olympics outside the U.S. since Barcelona in 1992 (17.1/33).

CLOSING CEREMONY BEST NON U.S. RATING SINCE 1976:

� Sunday's Closing Ceremony garnered 27.2 million average viewers, a 39 percent gain from the Closing Ceremony night in Athens (19.6 million). The night earned a 15.2 rating/24 share, a 28 percent increase from Athens (11.9/20). In both categories, the Closing Ceremony from Beijing was the best delivery for a Summer Olympics Closing Ceremony outside the U.S. since Montreal in 1976.

OLYMPICS IN PRIMETIME DOMINATE COMPETITION:

� In primetime, NBC's Beijing Games has won all 100-rated half-hours against its entire network competition.

NBCOLYMPICS.COM ON MSN POSTS RECORD NUMBERS: For the complete Beijing Games, NBCOlympics.com has more than doubled the combined totals for the Athens and Torino Games in page views and unique users, while increasing videos streamed by more than seven times.

� VIDEO STREAMS: 75.5 million for Beijing, 10.8 million for Athens and Torino Games combined (+601%)

� UNIQUE USERS: 51.9 million for Beijing, 25.2 million for Athens and Torino Games combined (+106%)

� PAGE VIEWS: 1.24 billion for Beijing, 561.1 million for Athens and Torino Games combined (+122%)

� HOUR OF VIDEO STREAMED: 9.9 million hours of video consumed through for Beijing Games is the equivalent of 1,126 years of video.

TOP 10 METERED MARKETS FOR BEIJING GAMES:
T1. Denver 23.1/40
T1. Salt Lake City 23.1/45
3. Minneapolis 22.1/41
T4. Indianapolis 21.3/37
T4. San Diego 21.3/39
T6. Baltimore 21.1/35
T6. Oklahoma City 21.1/33
8. Nashville 21.0/33
9. Columbus, Ohio 20.4/35
10. Portland, Ore. 20.2/41





  [august 2008]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[04/24/14 - 10:40 AM]
"The Tonight Show" Sees Year-to-Year Growth, Scoring Its Highest 18-49 Rating for a Week of Rebroadcasts in Nearly Three Years
NBC spins the late-night numbers for the week of April 14-18.

[04/24/14 - 08:50 AM]
Encore Telecast of "Law & Order: Special Victims Unit" Builds On Its Lead-In by 10% in Adults 18-49
NBC spins the numbers for Wednesday, April 23.

[04/24/14 - 08:45 AM]
Wednesday's Broadcast Ratings: FOX Tops Viewers, Demos with "American Idol"
The network's mainstay is up double-digits from last week among adults 18-49.

[04/24/14 - 08:28 AM]
ABC's "Modern Family" Is Up as Wednesday's #1 TV Show for Its 6th Straight Original
ABC spins the numbers for Wednesday, April 23.

[04/24/14 - 07:49 AM]
"Jimmy Kimmel Live: Behind the Scandalabra" Delivers the Show's Most-Watched-Ever Late-Night Telecast
ABC spins the late-night numbers for the week of April 14-18.

[04/23/14 - 02:59 PM]
Discovery Channel's Season Premiere of "Deadliest Catch" Is Highest Rated Premiere in Three Seasons
Discovery spins the numbers for Tuesday, April 22.

[04/23/14 - 02:51 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Keeps NBC on Top in Demos
Plus: numbers for MTV's "Faking It," Investigation Discovery's "Bad Teachers" and Discovery's "Deadliest Catch."

[04/23/14 - 01:21 PM]
Lifetime's New Docu-Series "True Tori" Captivates 1.2 Million Viewers in Series Premiere
Lifetime spins the numbers for Tuesday, April 22.

[04/23/14 - 01:20 PM]
ABC Airs 7 of the Season's Top 20 Entertainment Series - Most for Any Net
ABC spins the numbers for the season to date.

[04/23/14 - 10:52 AM]
Cartoon Network's "Adventure Time" Seals Monday Night Wins
Cartoon Network spins the numbers for Monday, April 21.

[04/23/14 - 08:47 AM]
NBC Finishes #1 or Tied for #1 Tuesday Night Among the Big 4 Networks for a Record 21st Time This Season in 18-49
NBC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:36 AM]
"Supernatural" Rises, "The Originals" Holds Steady
The CW spins the numbers for Tuesday, April 22.

[04/23/14 - 08:30 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up from Its Last Original 8pm Telecast in Viewers and Adults 18-49
ABC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:29 AM]
Tuesday's Broadcast Ratings: NBC Keeps Demo Crown with "The Voice"
Plus: CBS, despite an all-repeat lineup, takes home the silver in adults 18-49 and remains the most-watched network.

[04/23/14 - 06:05 AM]
"The Boondocks'" Season Premiere Makes Big Splash on Adult Swim
Adult Swim spins the numbers for Monday, April 21.