[08/27/08 - 03:38 PM]
Oxygen's Janice Dickinson Kicks Off Fourth Season with Its Most Watched Season Premiere Ever
Oxygen spins the numbers for Tuesday, August 26.

[via press release from Oxygen]


Show Site Breaks Digital Records

Oxygen.com Launching New JDMA-Branded Applications, Games and Behind-The-Scenes Content

NEW YORK, August 27, 2008 - The season four premiere of "The Janice Dickinson Modeling Agency" was the series' most watched season debut ever among key "Generation O" demos P18-49, W18-49 and W18-34. Posting a 0.5 household rating, the airing was the show's most successful season premiere, delivering 322,000 P18-49; 238,000 W18-49 and 167,000 W18-34.

Last night's premiere, the series first under the Oxygen rebrand, was up 98% among P18-49, 109% among W18-49 and 126% W18-34.

Oxygen.com saw record heights leading up to Tuesday night's premiere as well. Page views for the "The Janice Dickinson Modeling Agency" website hit record highs on Tuesday, August 26 with 764,000 page views, and 3.3 million page views to date since the season four site launched.

Other digital components rolling out this season include exclusive model home videos, behind-the-scenes photos and a bonus act. Working with digital marketing and social engagement experts, Wiredset, and Rock You!, the leading application developer for social networks, Oxygen will roll out Facebook tools that empower fans to virtually experience actions with Janice and the models including: sip a cocktail poolside with Janice; play twister with Kehoe; spin the bottle with Chandler; and relax in the hot tub with JP and Crystal. Other games and applications have been developed especially for the show, including: "Date or Dump" where model loving players can choose the most appealing mate; and a video widget that allows users to put their favorite Janice moments on their social networking pages.

In season four, Janice finds herself working with a new business partner and realizes that to create the agency she's always wanted, she's got to shake things up a bit. As the world's first supermodel, with so much to offer as a teacher and mentor, Janice decides its best for her and several models to live under one roof 24/7. In true Janice-fashion, this is not just any house - it's a gorgeous, funky Hollywood Hills mansion with sweeping views and a tricked out, Janice-inspired master bedroom decorated by interior designer and author Christopher Ciccone, brother of Madonna.

About Oxygen:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."

  [august 2008]  


most recent ratings | view all posts
[03/20/18 - 08:18 AM]
Monday's Broadcast Ratings: "The Voice" Tops "American Idol" in Second Showdown
NBC wins the evening in both total viewers and adults 18-49.

[03/19/18 - 08:48 AM]
Sunday's Broadcast Ratings: NCAA Overrun Pushes CBS on Top
The Eye wins the night in total viewers but shares adults 18-49 honors with ABC.

[03/18/18 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NCAA Continue Win Streak
The Eye takes home top honors in both adults 18-49 and total viewers.

[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/15/18 - 08:16 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
The former's "9-1-1" and the latter's "Survivor: Ghost Island" top the night among adults 18-49.

[03/14/18 - 11:41 AM]
Discovery's Motor Madness Reaches Top Speeds Ranking as Cable's #1 Network Among M25-54 During First-Ever "Motor Mega Week"
Discovery Channel further spins the numbers for February 26 - March 5.

[03/14/18 - 08:40 AM]
"Home Town" Season Two Delivers Solid Live Plus Same Day Ratings for HGTV
HGTV further spins the numbers for the series to date.

[03/14/18 - 08:12 AM]
Tuesday's Broadcast Ratings: "This Is Us" Finale Puts NBC on Top
The Peacock wins the night among adults 18-49 however CBS is the most-watched broadcaster.

[03/13/18 - 08:19 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Push from ABC, "Idol"
The Peacock wins the night in both total viewers and adults 18-49.

[03/12/18 - 04:16 PM]
Disney XD's "Star Wars Rebels" Concludes with a Season-Best Performance Across Key Demographics
Disney XD further spins the numbers for Monday, March 5.

[03/12/18 - 09:04 AM]
Sunday's Broadcast Ratings: "American Idol" Returns on Top for ABC
The Alphabet's inaugural season however opens down from FOX's final run.

[03/11/18 - 10:30 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Crown in Low Key Race
The Alphabet's weekly NBA coverage splits the top adults 18-49 honors.

[03/10/18 - 08:59 AM]
Friday's Broadcast Ratings: Dramas Keeps CBS in Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[03/09/18 - 08:17 AM]
Thursday's Broadcast Ratings: "Big Bang Theory," "Young Sheldon" Top Charts for CBS
Both series lead the night in total viewers and adults 18-49.