[08/28/08 - 02:51 PM]
Bravo Scores with "Shear Genius" Finale
Bravo spins the numbers for August 26-27.

[via press release from Bravo]



"Million Dollar Listing" Reaches Series High Numbers For Second Consecutive Week

NEW YORK � August 28, 2008 � The finale of Bravo's hair-raising creative competition series "Shear Genius" broke records on Wednesday night, scoring 1.64 million adults 18-49 and 2.543 million total viewers, marking a series high across all key demos. Versus the prior week's episode, the finale was up 57 percent among adults 18-49 (vs. 1,044,000) and 52 percent among total viewers (vs. 1,671,000), and rose a remarkable 91 percent (vs. 859,000) and 95 percent (vs. 1,304,000) respectively, versus the season one finale. In its second season, "Shear Genius" was also up an impressive 68 percent in adults 18-49 and 77 percent in total viewers versus the season one average. Wednesday's ratings successes helped Bravo earn the top spot as the number one cable entertainment network in primetime among adults18-49, and the number one cable network in the 9-11PM hour in the demo, outdelivering both CBS and ABC.

For the second week in a row, Bravo's real estate docu-series "Million Dollar Listing" scored series and season highs across all key demos, with Tuesday's episode reaching 634,000 adults 18-49 and 909,000 total viewers. Versus the prior season's equivalent episode, the series is up a whopping 131 percent among adults18-49 (634,000 vs. 274,000) and up 152 percent among total viewers (909,000 vs. 361,000). Series-to-date, "Million Dollar Listing" is averaging an impressive 536,000 adults 18-49 and 779,000 total viewers, up 80 percent (vs. 298,000) and 71 percent (vs. 455,000) respectively versus last season.

Wednesday's episode of "Project Runway" also saw a ratings surge, garnering 2.394 million adults 18-49 and 3.547 million total viewers, making it the number one entertainment cable telecast for the day among total viewers and adults 18-49. Versus the prior season's equivalent episode, the series is up 7 percent among adults18-49 (vs. 2,228,000) and up 10 percent among total viewers (vs. 3,231,000). Compared to the prior week's average, Wednesday's episode rose 10 percent among adults 18-49 (vs. 2,168,000) and 11 percent among total viewers (vs. 3,202,000).

Source: Nielsen Galaxy Explorer, Live + Same Day through 8/27/08.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.

  [august 2008]  


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