or


[09/04/08 - 08:14 AM]
Oxygen Sizzled This Summer with August Successes On-Air and Online
Oxygen spins the numbers for the month of August.

[via press release from Oxygen]

OXYGEN SIZZLED THIS SUMMER WITH AUGUST SUCCESSES ON-AIR AND ONLINE

Oxygen.com Burned Brightly: Logs Best Month Ever with Over 26 Million Page Views

New York - September 3, 2008 - Oxygen.com stole the show this August - the website saw the most page views in a single month with 26 million - beating the previous record (of 14 million) in July by 82%. Oxygen also had its best August results ever for both total day and primetime on household coverage ratings and all key demos. This was the nineteenth consecutive month of year-over-year growth among W18-49, P18-49, W18-34, and total viewers on a total day basis. Oxygen is the fastest growing cable network for W18-49 among the top 25 cable networks for the quarter to date.

Oxygen.com crossed the "million mark" in daily page views for the first time on August 5. Oxygen.com logged its highest page view day ever on August 13 - the day after "Tori & Dean: Home Sweet Hollywood's" season finale - with 2.2 million page views. In August, Oxygen.com streamed 1.6 million videos, up 24% from July. Oxygen Everywhere, continues to offer live voting, behind the scenes footage, exclusive games, social networking applications and a bOnus act following each original episode contributed to Oxygen's online successes in August.

Oxygen had its highest rated and most watched August ever on all key demos. This was Oxygen's second best month ever (behind the record setting results of July 2008). Oxygen's exponential growth started with the network's rebrand on June 17, which kicked off the summer. In primetime, Oxygen averaged a 0.5 household coverage rating for the month (up 25% from August 2007). As well, the channel notched 175,000 W18-49 viewers (ahead 36%), 236,000 P18-49 viewers (a gain of 33%), 83,000 W18-34 (up 22%), and 434,000 total viewers (a 30% improvement).

Oxygen also had its best August ever on a Total Day basis, with a 0.3 coverage rating (up 50% versus August 2007). Additionally, the channel saw new August peaks among W18-49 (107,000 up 23% compared to August 2007), P18-49 (144,000 - up 20%), W18-34 (52,000 - up 13%) and 252,000 total viewers (up 19%).

Contributing to this month's success was the wildly popular and buzzed about hit series, "Tori & Dean: Home Sweet Hollywood," which gave Oxygen it's highest rated telecast, most watched telecast, and most trafficked day online in the month of August. The show became Oxygen's highest rated, most watched and most clicked season of an original series ever across all key demos.

"The Janice Dickinson Modeling Agency" also rounded out the month, debuting on August 26 to the series' most watched season premiere ever among key "Generation O" demos P18-49, W18-49 and W18-34. Page views for the show's website hit record highs on Tuesday, August 26 with 764,000 page views, and 5.4 million page views to date since the season four site launched.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 8/17/08, blended with Live + Same Day through 8/31/08; individual telecast performance points based on Live + Same Day data for date and time of airing.

Source: Page Views - Insight XE before May 2008. Omniture Internal Weblogs May 2008 forward. Video Streams - Feedroom and Omniture.

About Oxygen:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."





  [september 2008]  
S
M
T
W
T
F
S
 


· JANICE DICKINSON MODELING AGENCY, THE (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 09:02 AM]
Thursday's Broadcast Ratings: NBC Rides Winter Olympics to Top Spot
The Peacock leads the night in both total viewers and adults 18-49.

[02/15/18 - 02:51 PM]
Hallmark Channel's Annual "Countdown to Valentine's Day" Programming Event Boosts Network to Lead Cable in Weekend Prime
The Hallmark Channel further spins the numbers for the weeks of January 29 - February 11.

[02/15/18 - 01:58 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Wednesday Night Since Nancy & Tonya in 1994
NBC further spins the numbers for Wednesday, February 14.

[02/15/18 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Tops Valentine's Day with Winter Olympics
The Peacock once again holds off the competition in all categories.

[02/14/18 - 02:34 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Tuesday Night Ever, With TAD of 22.6 Million Viewers
NBC further spins the numbers for Tuesday, February 13.

[02/14/18 - 01:14 PM]
"The BET Social Awards" Owned Social - Rising as the #1 Most Social Cable Special of February 2018
BET further spins the numbers for Sunday, February 11.

[02/14/18 - 09:26 AM]
Tuesday's Broadcast Ratings: Another Night, Another Olympics Win for NBC
The Peacock continues to eclipse the night in total viewers and adults 18-49.

[02/13/18 - 01:56 PM]
Half of All U.S. Television Households Have Watched the PyeongChang Olympics on the Networks of NBCUniversal, With 110 Million TV Viewers Tuning In
NBC further spins the numbers for Monday, February 12.

[02/13/18 - 01:22 PM]
2018 Bounce Trumpet Awards Increases Viewership for the Second Consecutive Year, Seen by 2.4 Million Viewers Sunday Night
Bounce TV spins the numbers for Sunday, February 11.

[02/13/18 - 10:40 AM]
Monday's Broadcast Ratings: Winter Olympics Continue Win Streak for NBC
The Peacock dominates the competition once again in total viewers and adults 18-49.

[02/12/18 - 02:14 PM]
Opening Sunday in PyeongChang Delivered Most Dominant Winter Games Sunday Night Ever for NBC Olympics, With TAD of 26 Million Viewers
NBC further spins the numbers for Sunday, February 11.

[02/12/18 - 11:51 AM]
CNN's "The Radical Story of Patty Hearst" Premiere Ranks #1 in Cable News Among Adults 25-54 and 18-34
CNN spins the numbers for Sunday, February 11.

[02/12/18 - 08:30 AM]
Sunday's Broadcast Ratings: Winter Olympics Serve Up Another NBC Win
The Peacock takes home top honors in total viewers and adults 18-49 last night.

[02/12/18 - 08:21 AM]
ABC Draws Highest-Rated "NBA Sunday Showcase" Broadcast Since 2015 for Cleveland Cavaliers-Boston Celtics Showdown
ESPN spins the numbers for Sunday, February 11.