OXYGEN'S SERIES "THE JANICE DICKINSON MODELING AGENCY" ENJOYS TRIPLE DIGIT GROWTH IN KEY DEMO - LOGS QUADRUPLE DIGIT GROWTH ONLINE
NEW YORK, September 4, 2008 - "The Janice Dickinson Modeling Agency" season four is experiencing double digit growth compared to season three. Season to date, the series' season four averages 336,000 P18-49, 238,000 W18-49, 164,000 W18-34 and 452,000 total viewers. Compared to the first two episodes of season three, this is a gain of 82% among P18-49, 84% among W18-49, 102% for W18-34 and 67% on total viewers.
Tuesday's episode grew its audience since the premiere last week. With a 0.5 household coverage rating, Tuesday's episode drew in 349,000 P18-49, 239,000 W18-49, 160,000 W18-34 and 467,000 total viewers (up 7%).
Oxygen's digital properties are seeing growth thanks to Janice as well. Season four is up 1072% in page views and 147% in video streams compared to this same time frame of season three*. Page views for the week leading up to Tuesday's premiere totaled 2.3 million, up 11% compared to the previous week. Video streams were up 33% with 101,000 streams. Since this season's launch, the series' site has logged 5.6 million page views.
*Page views for previous seasons excluded some traffic related to digital photo galleries; season four's figures count page views for all photo traffic. The methodological change in season four accounts for a portion of season-to-season page views growth.
Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."