or


[09/09/08 - 03:24 PM]
Monday Night Football Delivers Cable's Two Biggest Audiences of 2008
ESPN spins the numbers for Monday, September 8.

[via press release from ESPN]

Monday Night Football Delivers Cable's Two Biggest Audiences of 2008

ESPN Wins the Night among All Networks in Prime Time

ESPN.com NFL Content Yields 13.3 Million Visits & 94.2 Million Page Views

Last night's special 2008 season-opening doubleheader of ESPN's Monday Night Football delivered the two biggest cable television audiences of the year, helping ESPN win the night among all networks, broadcast or cable. In addition, the games drove significant traffic to ESPN.com's NFL content.

The Green Bay Packers' 24-19 victory over the Minnesota Vikings (7 p.m. ET), earned a 9.3 rating, representing an average of 9,051,000 households (12,501,000 viewers � P2+), the largest audience for any program on cable television in 2008. This represents increases of 8%, 9% and 13%, respectively vs. last year's opener (Baltimore � Cincinnati: 8.6; 8,288,000 and 11,080,000).

At 10:30 p.m., the Denver Broncos' 41-14 win over the Oakland Raiders received a 7.3 rating with an average of 7,153,000 households watching (9,665,000 viewers), the second-largest audience for any program on cable television in 2008. This represents increases of 7%, 8% and 14%, respectively vs. last year's week one nightcap (Arizona � S.F.: 6.9; 6,625,000 and 8,500,000).

ESPN's telecast of Major League Baseball's Home Run Derby from Yankee Stadium on July 14, previously the most-watch program on cable television in 2008, averaged 6,184,000 homes, based on a 6.4 rating (9,116,000 viewers).

For the usual MNF time slot (8:30 � 11:45 p.m.), ESPN averaged a 10.4 rating (10,139,000 homes), with a 9.1 rating for 8-11 p.m., representing an average of 10,373,000 households, the highest of any network (broadcast or cable) for the night in prime time, with the lead in all key male and adult demos.

ESPN's presentation of the game around the game, which included NFL studio programming starting at 1:30 p.m. through the conclusion of the doubleheader, delivered 21.0 gross household coverage ratings for its MNF coverage.

Also, NFL content on ESPN.com, including "Monday Night Surround," accessed via computers and mobile devices generated more than 13.3 million visits and 94.2 million page views from Monday through Tuesday at noon. In addition, there were four million views of pro football-related video on ESPN.com.

NEXT WEEK ON MNF

Next week, ESPN's MNF schedule will begin its usual schedule, with the Philadelphia Eagles visiting their NFC East rival the Dallas Cowboys at 8:30 p.m. Both teams won their openers on Sunday handily. The complete Monday night NFL schedule on ESPN:

Time (ET) Program
3:30 p.m. NFL Live
4 p.m. NFL PrimeTime
5 p.m. Around the Horn
5:30 p.m. Pardon the Interruption
6 p.m. SportsCenter Monday Kickoff
7 p.m. Monday Night Countdown
8:30 p.m. MNF: Philadelphia at Dallas
11:30 p.m. SportsCenter





  [september 2008]  
S
M
T
W
T
F
S
 


· MONDAY NIGHT FOOTBALL (ESPN)











most recent ratings | view all posts
[08/21/14 - 11:07 AM]
"The Tonight Show" Sets Nine-Week Highs in 18-49 Demo and Total Viewers for Week of Aug. 11-15
NBC spins the late-night numbers for the week of August 11-15.

[08/21/14 - 08:39 AM]
"America's Got Talent" Is the #1 Show of the Night on the Big 4 in Total Viewers and Wins Its Time Period in Every Key Measure
NBC spins the numbers for Wednesday, August 20.

[08/21/14 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Pulls in Front with "Big Brother"
The show's latest installment is the night's top draw among adults 18-49.

[08/21/14 - 08:25 AM]
"Motive" Builds to 6-Week Highs in Total Viewers and Young Adults
ABC spins the numbers for Wednesday, August 20.

[08/20/14 - 02:15 PM]
Animal Planet's "Treehouse Masters" Is Top of the Charts
Animal Planet spins the numbers for Friday, August 15.

[08/20/14 - 12:44 PM]
Syfy's "Wizard Wars" Makes Magic -- Conjures Up Over One Million Total Viewers
Syfy spins the numbers for Tuesday, August 19.

[08/20/14 - 12:11 PM]
4.5 Million Viewers Turn to WE tv on Night of "Braxton Family Values" and "SWV Reunited" Premieres
WE tv spins the numbers for Thursday, August 14.

[08/20/14 - 08:39 AM]
"America's Got Talent" Ranks as the #1 Show of the Night on the Big 4 in Every Key Measure
NBC spins the numbers for Tuesday, August 19.

[08/20/14 - 08:26 AM]
Tuesday's Broadcast Ratings: "Got Talent" Continues Its Reign for NBC
The Peacock once again leads the night among both total viewers and adults 18-49.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.

[08/19/14 - 02:01 PM]
"Fast N' Loud" Returns as the #1 Program in Cable on Monday Night
Discovery spins the numbers for Monday, August 18.

[08/19/14 - 11:47 AM]
Cartoon Network Continues to Rank as Television's #1 Network for Early Delivery Among Targeted Boys 2-11, 6-11 & 9-14
Turner spins the numbers for the week of August 11-17.

[08/19/14 - 11:47 AM]
U.S. Record 3.3 Million Tune in to NBC Sports Group's Opening Weekend of Premier League Coverage
NBC spins the numbers for Saturday, August 16 and Sunday, August 17.

[08/19/14 - 11:33 AM]
Disney Channel Sweeps Prime and Total Day in Total Viewers and Across Major Youth Kid 2-11, Kid 6-11 and Tween 9-14 Demos
Disney Channel spins the numbers for the week of August 11-17.

[08/19/14 - 11:31 AM]
TNT's "Legends" Climbs to 8 Million Viewers Across Multiple Platforms
TNT spins the numbers for the week of August 11-17.