or


[09/22/08 - 02:32 PM]
Quick Take for Sunday, September 21, 2008 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Sunday, September 21.

[via press release from ABC]

Quick Take for Sunday, September 21, 2008 (Fast Affiliate Live + Same Day Ratings)

With "The 60th Primetime Emmy Awards," ABC Takes a Solid Second On Sunday in Adults 18-49 to an NFL (Cowboys-Packers)-Boosted NBC

"Jimmy Kimmel's Big Night of Stars" Sees Substantial Gains for the Late-Night Talker, Marking its 3rd-Most-Watched Telecast Ever, Behind Only its Post-Super Bowl Airings

Beating its Entertainment Competition by Wide Margins, "Emmy Awards" Delivers ABC's Biggest Audience in the 3-Hour Time Period Since Mid-May

One Night Prior to the Start of the TV Season, the "Emmy Awards" Reaches an Estimated 28.4 Million Unique Viewers, Offering ABC a Broad Promotional Platform

Sunday Primetime (7:00-11:00 p.m.)

ABC took second place among Adults 18-49 (3.2/8) to NBC with its high-rated "Sunday Night Football" NFL contest between Dallas and Green Bay. ABC beat third-place CBS (2.8/7) by 14% in the key young adult sales demo, even though the Tiffany net also got a big NFL boost to its Sunday primetime averages from a sizeable overrun that went well into the first hour of primetime.

"Jimmy Kimmel's Big Night of Stars" (7:00-8:00 p.m.)

Airing in the opening hour of primetime, "Jimmy Kimmel's Big Night of Stars" generated substantial additional exposure for the ABC late-night talker, gaining 2.9 million viewers (4.6 million vs. 1.7 million) and 100% in Adults 18-49 (1.2/4 vs. 0.6/3) from its TV Season averages in late night. It was the third-most-watched telecast ever for "Jimmy Kimmel," behind only its two post-Super Bowl airings � 2006 and 2003, respectively.

"The 60th Primetime Emmy Awards" (8:00-11:00 p.m.)

ABC's telecast of "The 60th Primetime Emmy Awards" attracted an average audience of 12.2 million viewers and a 3.8 rating, 9 share among Adults 18-49, taking a solid second in its time slot to NBC's NFL game. ABC led its entertainment competition in the 3-hour time period by 47% in Total Viewers (CBS � 8.3 million) and by 58% in Adults 18-49 (Fox � 2.4/6).

� One night prior to the start of the 2008-09 TV Season, the "Emmy Awards" offered ABC a broad promotional platform for its fall lineup. ABC research estimates that 28.4 million unique viewers tuned in to at least some portion of the telecast (viewers that watched 6 minutes or more of the show).

� "The 60th Primetime Emmy Awards" produced ABC's largest audience in the 3-hour time period since mid-May � since 5/18/08.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 27% currently, from 19% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 9/21/08.





  [september 2008]  
S
M
T
W
T
F
S
 


· SUNDAY NIGHT FOOTBALL (NBC)











most recent ratings | view all posts
[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.

[08/26/14 - 07:49 AM]
"The 66th Primetime Emmy(R) Awards" Posts NBC's Highest-Rated Monday in Metered-Market Households, Excluding Olympics, In Seven Years
NBC spins the numbers for Monday, August 25.

[08/25/14 - 12:30 PM]
New Era of "Doctor Who" Begins with Highest Rated Season Premiere Ever on BBC America
BBC America spins the numbers for Saturday, August 23.

[08/25/14 - 09:42 AM]
Last Night's "Big Brother" Is the Biggest Brother of the Summer
CBS spins the numbers for Sunday, August 24.

[08/25/14 - 09:02 AM]
Sunday's Broadcast Ratings: NFL Preseason Keeps NBC on Top
"Big Brother 16" on CBS however is the night's biggest draw among adults 18-49.

[08/25/14 - 08:34 AM]
NBC Sports Coverage of Last Night's Cincinnati Bengals-Arizona Cardinals Preseason Game Finishes the Night #1 in the 56 Local Markets
NBC spins the numbers for Sunday, August 24.

[08/25/14 - 08:25 AM]
ABC's "Rising Star" Finale is Up for the 2nd Straight Week in Adults 18-49
ABC spins the numbers for Sunday, August 24.

[08/24/14 - 08:34 AM]
Saturday's Broadcast Ratings: NASCAR Edges NFL Preseason for Top Spot
ABC leads the night among total viewers and adults 18-49 over CBS.