[09/25/08 - 11:52 AM]
ABC Takes Second on Wednesday in Total Viewers and Adults 18-49
ABC spins the numbers for Wednesday, September 24.

[via press release from ABC]

Quick Take for Wednesday, September 24, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC Takes Second on Wednesday in Total Viewers and Adults 18-49, While Winning the Night Among Adults 18-34

For the 3rd Evening in a Row, "Dancing with the Stars" Wins its Time Slot in Viewers and Young Adults and Stands as the Most-Watched TV Show of the Night

"DWTS Results" Generates ABC's Top Results in The Time Period Since Last November

Earning Second in its Time Period, "David Blaine: Dive of Death" Draws the Net's Biggest Audience in the Slot Since April and Top Adult 18-49 Rating in Over 7 Months

Wednesday Night (8:00-11:00 p.m.)

ABC delivered a solid second-place finish on Wednesday night in Total Viewers (10.4 million) and Adults 18-49 (2.9/8), while ranking No. 1 among Adults 18-34 (2.2/7). ABC was also the highest-rated broadcaster on the night with Teens 12-17 (1.7/6) and Kids 2-11 (1.5/7).

"Dancing with the Stars Results" (8:00-9:00 p.m.)

On the third evening of its 3-night live premiere event, ABC's "Dancing with the Stars" finished a strong No. 1 in its time slot, topping second-place Fox's "Bones" by 6.0 million viewers (15.6 million vs. 9.6 million) and by 13% in Adults 18-49 (3.5/10 vs. 3.1/9). It was the 3rd night in a row that "DWTS" won its time slot with both viewers and young adults. Actor Ted McGinley was the second celebrity dancer to be eliminated from the contest this season. Also in the hour, "DWTS" towered over NBC's highly-promoted series debut of "Knight Rider," more than doubling the NBC premiere in viewers and outpacing it by 46% in the key Adult 18-49 sales demo ("Knight Rider" = 7.3 million viewers and 2.4/7 in AD18-49).

� For the 3rd straight night, "DWTS" registered as the most-watched TV show. With musical performances by the Jonas Brothers and Jesse McCartney, "Dancing" was also the No. 1 broadcast program on Wednesday night with Teens 12-17 (2.0/8-tie) and Kids 2-11 (2.3/9).

� "Dancing with the Stars Results" attracted ABC's biggest audience and highest Adult 18-49 number to the time period since last November � since 11/28/07.

"David Blaine: Dive of Death" (9:00-11:00 p.m.)

Starting after the Presidential Address at approx 9:16 p.m. (ET), "David Blaine: Dive of Death" took second place in its time period among Total Viewers (7.8 million) and Adults 18-49 (2.6/7). The special featured David Blaine, the "Upside Down Man," attempting to hang from a thin wire five stories in the air � with no safety net or airbag to break his fall � in Central Park's Wollman Rink for three days and nights. During the 10 o'clock hour, "David Blaine: Dive of Death" beat out NBC's season premiere of "Lipstick Jungle," despite the lead-in advantage coming out of "America's Got Talent," in Viewers (6.6 million vs. 6.1 million) and Adults 18-49 (2.5/7 vs. 2.3/7).

� "David Blaine: Dive of Death" drew the Net's biggest audience in the time period since April and its top Adult 18-49 rating in more than 7 months � since 4/16/08 and 2/13/08, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 27% currently, from 19% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 9/24/08.

  [september 2008]  


most recent ratings | view all posts
[03/20/18 - 08:18 AM]
Monday's Broadcast Ratings: "The Voice" Tops "American Idol" in Second Showdown
NBC wins the evening in both total viewers and adults 18-49.

[03/19/18 - 08:48 AM]
Sunday's Broadcast Ratings: NCAA Overrun Pushes CBS on Top
The Eye wins the night in total viewers but shares adults 18-49 honors with ABC.

[03/18/18 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NCAA Continue Win Streak
The Eye takes home top honors in both adults 18-49 and total viewers.

[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/15/18 - 08:16 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
The former's "9-1-1" and the latter's "Survivor: Ghost Island" top the night among adults 18-49.

[03/14/18 - 11:41 AM]
Discovery's Motor Madness Reaches Top Speeds Ranking as Cable's #1 Network Among M25-54 During First-Ever "Motor Mega Week"
Discovery Channel further spins the numbers for February 26 - March 5.

[03/14/18 - 08:40 AM]
"Home Town" Season Two Delivers Solid Live Plus Same Day Ratings for HGTV
HGTV further spins the numbers for the series to date.

[03/14/18 - 08:12 AM]
Tuesday's Broadcast Ratings: "This Is Us" Finale Puts NBC on Top
The Peacock wins the night among adults 18-49 however CBS is the most-watched broadcaster.

[03/13/18 - 08:19 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Push from ABC, "Idol"
The Peacock wins the night in both total viewers and adults 18-49.

[03/12/18 - 04:16 PM]
Disney XD's "Star Wars Rebels" Concludes with a Season-Best Performance Across Key Demographics
Disney XD further spins the numbers for Monday, March 5.

[03/12/18 - 09:04 AM]
Sunday's Broadcast Ratings: "American Idol" Returns on Top for ABC
The Alphabet's inaugural season however opens down from FOX's final run.

[03/11/18 - 10:30 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Crown in Low Key Race
The Alphabet's weekly NBA coverage splits the top adults 18-49 honors.

[03/10/18 - 08:59 AM]
Friday's Broadcast Ratings: Dramas Keeps CBS in Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[03/09/18 - 08:17 AM]
Thursday's Broadcast Ratings: "Big Bang Theory," "Young Sheldon" Top Charts for CBS
Both series lead the night in total viewers and adults 18-49.