90210 AND TOP MODEL POST LARGEST GAINS OF ANY SERIES ON TV IN WOMEN 18-34 WITH LIVE-PLUS SEVEN DAY DVR VIEWING INCLUDED
With Increases of Nearly 60% in Live-Plus Seven Day Ratings with Young Women,
90210 Posts Largest Increases of Any Scripted Series on TV and
TOP MODEL Scores Biggest Increases of Any Network Series
GOSSIP GIRL and ONE TREE HILL Each Gain More Than 30% Additional Viewers
in Key Demos with Live-Plus Seven Data
The CW Scores Largest Percent Gains of Any Network
in Women 18-34 and Adults 18-34 With New DVR Data Included
September 30, 2008 (Burbank, CA) � The CW Network continues to reap the benefits of Live-Plus Seven Day DVR viewing as 90210 and AMERICA'S NEXT TOP MODEL scored the largest increases of any network series with women 18-34 (58% and 59%, respectively) compared to Live Only viewing for the week ending Sept. 14. The CW's Monday block of GOSSIP GIRL and ONE TREE HILL each scored more than 30% increases in with key demos once Live-Plus Seven DVR data was factored in.
The CW Network saw the largest primetime viewership increases (on a percentage basis) of any network in target demographics of women 18-34 (31%, 1.97 v. 1.50) and adults 18-34 (30%, 1.49 v. 1.15) for the week ending 9/14/08 according to Nielsen live-plus 7 day ratings vs. live only viewing.
On Monday, Sept. 8, "Gossip Girl" added 38% more women 18-34 (3.70rtg v. 2.69rtg) and 36% more adults 18-34 (2.55rtg v. 1.88rtg) in Live+7 DVR viewing compared to those who only watched live. "One Tree Hill" added 31% more women 18-34 (3.66rtg v. 2.79rtg) and 32% more adults 18-34 (2.58rtg v. 1.96rtg) in Live+7 DVR viewing compared to those who only watched live.
On Tuesday, Sept. 9, The CW's freshman hit "90210" scored the largest increases of any scripted series on television in its target demos, with gains of 58% in women 18-34 (3.86rtg v. 2.44rtg) and 61% more adults 18-34 (2.59rtg v. 1.61rtg) in Live+7 DVR viewing compared to those who only watched live. The debut of "Privileged" gained 28% additional women 18-34 (2.67rtg v. 2.08rtg) and 30% more adults 18-34 (1.67rtg v. 1.28rtg) in Live+7 DVR viewing versus Live only.
On Wednesday, Sept. 10, "America's Next Top Model" scored the largest gains of ANY series on television (59%) with women 18-34 (4.09rtg v. 2.58rtg) in Live+7 DVR viewing versus Live only. Among adults 18-34, TOP MODEL improved 57% (2.72rtg v. 1.73rtg) in Live+7 DVR viewing compared to those who only watched live.