[09/30/08 - 10:46 AM]
Bravo Marks Highest Quarter in Network History in All Key Demos
Bravo spins the numbers for the third quarter of 2008.

[via press release from Bravo]


Network Marks 12 Consecutive Quarters Of Growth With The Most Engaged, Upscale And Educated Audience

Bravo Digital Post Significant Year-Over-Year Increases

NEW YORK � September 30, 2008 � On pace to record its highest rated year ever, Bravo again broke ratings records on-air and online earning the highest quarter in network history among adults 18-49 and total viewers in primetime � marking a 32 and 20 percent increase respectively versus the third quarter of 2007, according to Nielsen Media Research (data through 9/26/08). With the most engaged, upscale and educated audience among all cable networks, Bravo marked 12 consecutive quarters of year-over-year growth among adults 18-49 and is currently the fastest growing top 20 ad supported cable entertainment network among women 18-49.

The network currently ranks No. 15 among all ad supported cable entertainment networks, an increase from No. 21 compared to third quarter 2007. Additionally, Bravo Digital saw significant year-over-year increases in the third quarter, with a 40 percent rise in page views (89 million vs. 63.9 million), a 60 percent jump in video streams (1.9 million vs. 1.2 million), and a 17 percent increase in unique visitors (2.67 million vs. 2.28 million).

For the quarter, Bravo averaged 477,000 adults 18-49 (vs. 361,000) and 789,000 total viewers (vs. 656,000) in primetime compared to the third quarter of 2007. The network also earned the highest rated month in its history in primetime, averaging 543,000 adults 18-49 and 879,000 total viewers, an increase of 50 and 33 percent, respectively, versus a year ago. Currently ranking as the number one network for program engagement and brand recall among adults 18-49, Bravo boasts 15 original series with one or more original telecasts with more than one million total viewers year-to-date, versus nine series in 2007 to date.

Continuing Bravo's hallmark of increasing viewership with each original franchise cycle, all of Bravo's original programs have seen a surge during through the third quarter of 2008. "Top Design" is averaging 1.246 million adults 18-49 and 1.896 million total viewers, up 56 percent (vs. 801,000) and 55 percent (vs. 1,227,000), respectively from the prior season-to-date average, and on pace to have its highest rated season ever, "Project Runway" is currently averaging 2.674 million adults 18-49 and 3.978 million total viewers. "Shear Genius" ended its second season with record numbers, averaging 1.318 million adults 18-49 and 2.080 million total viewers, up 80 percent (vs. 731,000) and up 91 percent (vs. 1,091,000) respectively from the prior season average. The two-time Emmy Award winning "Kathy Griffin: My Life On The D-List" averaged 754,000 adults 18-49 and 1.013 million total viewers in its fourth season, and "Flipping Out" was also up from its prior season, with an average of 803,000 adults 18-49 and 1.130 million total viewers tuning in, up 48 percent (vs. 544,000) and 52 percent (vs. 741,000), respectively, from the season one average. The second season of "Million Dollar Listing" averaged an impressive 702,000 adults 18-49 and 1,011,000 total viewers, up a whopping 124 percent (vs. 314,000) and 111 percent (vs. 479,000), respectively, from the season one average.

With its online suite of assets �BravoTV.com, TelevisionWithoutPity.com, OutzoneTV.com, and BrilliantButCancelled.com � Bravo Digital boasted a record quarter with increases across the board in page views, unique visitors and video streams. BravoTV.com posted its best third quarter ever in page views and video streams, averaging 61 million page views and 1.7 million video streams, up 96 percent (vs. 29.7 million) and 30 percent (vs. 1.4 million) respectively.

Source: Nielsen Media Research Live + 7 through 9/14/08, blended with Live + Same Day through 9/26/08. Ad supported cable entertainment rank includes networks that air in more than 50% of the Prime daypart; Nielsen Marketbreaks, 12/31/07-9/7/08, HH inc $125K+, College Education 4+ years, standard minimums applied, P18-49 VPVH, Prime; Engagement: IAG measured networks, (01/01/08-09/21/08), Program engagement nonsports programming, A18-49. Bcast Prime: M-Sa 8P-11P, Su 7P-11P. Cable Prime: M-Su 8P-11P, Product Placement: IAG measured networks, (01/01/08-09/15/08), In Program Placements nonsports programming, A18-49. Bcast Prime: M-Sa 8P-11P, Su 7P-11P. Cable Prime: M-Su 8P-11P; Omniture SiteCatalyst Q308 (7/1-9/29) vs. Q307.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.

  [september 2008]  


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