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BUILDING WEEK-TO-WEEK, THE CW AGAIN TAKES TOP SPOT AS MONDAY'S #1 NETWORK WITH YOUNG WOMEN
GOSSIP GIRL Ranks Second in the Hour with Young Women;
Beats "Chuck" and "Terminator" in Adults 18-34
ONE TREE HILL Scores Best Ratings In Nearly Two Years in Target Demos
GOSSIP GIRL and ONE TREE HILL Each Post Week-to-Week Gains in Key Demos
Powerful Drama Combination Again Deliver One of The CW's Best Mondays Ever
September 30, 2008 (Burbank, CA) - With GOSSIP GIRL and ONE TREE HILL building week-to-week, The CW once again ranked as Monday's #1 network with the target demographics of women 18-34 (3.8/10) and females 12-34 (3.4/9), according to preliminary live plus same day Nielsen ratings for Monday, Sept. 29, 2008.
GOSSIP GIRL ranked second from 8:00-9:00p.m. among women 18-34 (3.8/10) and females 12-34 (3.4/10), behind only ABC. GOSSIP GIRL also beat NBC's "Chuck" and Fox's "Terminator" in adults 18-34 (2.5/7), persons 12-34 (2.3/7) and women 18-49 (2.7/7).
GOSSIP GIRL improved week-to-week by 4% in adults 18-34 (2.5/7), 19% in adults 18-49 (1.9/5), 4% in women 18-49 (2.7/7), and 6% in viewers (3.5mil).
Continuing to deliver strong ratings in its sixth season, ONE TREE HILL posted its best performance in nearly 2 years among women 18-34 (3.8/10), adults 18-34 (2.7/7) and adults 18-49 (1.9/4). Retaining 100% or more of its GOSSIP GIRL lead-in in key demos, ONE TREE HILL gained over last week by 15% in women 18-34, 23% in adults 18-34, 27% in adults 18-49, 17% in women 18-49 and 9% in viewers (3.4mil).
Scoring one of the best Monday's in the network's history, The CW improved week-to-week by 6% in women 18-34 (3.8/10), 13% in adults 18-34 (2.6/7), 19% in adults 18-49 (1.9/5), 13% in women 18-49 (2.7/6) and 8% in total viewers (3.5mil).
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