or


[10/01/08 - 09:32 AM]
Oxygen Celebrates Most Successful Quarter Ever
Oxygen spins the numbers for the third quarter of 2008.

[via press release from Oxygen]

OXYGEN CELEBRATES MOST SUCCESSFUL QUARTER EVER

Oxygen Now Ranks Number 22 for W18-49 Among Ad Supported Cable Entertainment Networks

Oxygen.com Page Views Increase 193%

NEW YORK � October 1, 2008 � Oxygen celebrates its most successful quarter ever for both primetime and total day. Per Nielsen Media Research data, the third quarter of 2008 was the network's most watched quarter among all key demos including P18-49, W18-49, W18-34 and total viewers. Oxygen now ranks 22 (up from ranking 29 in Q3 2007) for W18-49 and is the fastest growing cable network among the top thirty ad-supported entertainment cable networks.

In primetime Q3, Oxygen averaged a 0.5 coverage rating (up 67% versus Q3 2007) with 238,000 P18-49 (a 47% increase), 177,000 W18-49 (a 51% gain), 84,000 W18-34 (up 42%) and 448,000 total viewers (a gain of 45%). This marks Oxygen's 13th consecutive quarter of year-over-year growth in primetime on P18-49, W18-49 and W18-34.

For total day this past quarter, Oxygen averaged a 0.3 coverage rating (a 50% improvement on Q3 2007) with 150,000 P18-49 (up 32%), 111,000 W18-49 (a gain of 34%), 55,000 W18-34 (up 28%) and 261,000 total viewers (a 29% gain). It was the network's 18th consecutive quarter of year-over-year growth for the network among P18-49, W18-49 and total viewers on a total day basis.

Oxygen's digital properties also saw their best quarter ever, due in large part to the success of the "Tori & Dean: Home Sweet Hollywood" and "The Janice Dickinson Modeling Agency" microsites. Accumulating 51.8 million page views this quarter saw a 193% increase over second quarter 2008. With 12.2 million page views in September, the website celebrates it best September ever.

This was also Oxygen's best September ever on-air. In primetime, Oxygen averaged a 0.4 coverage rating (up 33% compared to September 2007), with 208,000 P18-49 9(a 45% gain), 155,000 W18-49 (a 46% improvement), 72,000 W18-34 (up 38%) and 399,000 total viewers (a 40% improvement). In total day, Oxygen averaged 0.3 coverage rating (up 50% from last September) with 136,000 P18-49 (a 26% gain), 101,000 W18-49 (up 28%), 47,000 W18-34 (a 12% gain), and 238,000 total viewers (a 25% gain).

Oxygen's original programming contributed to this quarter's success for the network. Key players were "The Janice Dickinson Modeling Agency" as well as "Tori & Dean: Home Sweet Hollywood," which became the most successful season of any Oxygen original series. Adding to this quarter's success was the world broadcast premiere of the movie "Rumor Has It" on July 12; with a 1.3 coverage rating it became Oxygen's highest rated and most watched theatrical telecast ever.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 9/14/08, blended with Live + Same Day through 9/28/08.

Source, Oxygen.com: Page Views - Omniture Internal Weblogs. Months of July, August and September 2008 (7/1 � 9/30) . Video Streams - FeedRoom and Omniture. Months of July, August and September 2008 (7/1 � 9/30) for Omniture, and FeedRoom





  [october 2008]  
S
M
T
W
T
F
S
   


· JANICE DICKINSON MODELING AGENCY, THE (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[11/21/17 - 08:34 AM]
Monday's Broadcast Ratings: ABC Holds Onto Top Spot in Viewers, Demos
"Dancing with the Stars" and "The Good Doctor" top said categories, respectively.

[11/21/17 - 08:09 AM]
"Unexpected" Is TLC's #1 New Series in 2017
TLC further spins the numbers for the series to date.

[11/20/17 - 08:12 AM]
Sunday's Broadcast Ratings: Cowboys-Eagles Showdown Puts NBC on Top
The Peacock's "Sunday Night Football" franchise easily tops the night in all categories.

[11/19/17 - 08:30 AM]
Saturday's Broadcast Ratings: ABC, College Football Edge Demo Race
The Alphabet tops adults 18-49 while CBS is the most-watched broadcaster.

[11/18/17 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
The Eye takes home top honors in both categories last night.

[11/17/17 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[11/16/17 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Top Spot Among Adults 18-49
"Empire" is the night's top demo draw while "Survivor: Heroes vs. Healers vs. Hustlers" is the most-watched program.

[11/15/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Take Home Demo Crown
The Peacock's top drama is also up from a year ago among adults 18-49.

[11/14/17 - 08:15 AM]
Monday's Broadcast Ratings: "The Good Doctor" Lifts ABC to Top Spot
The Alphabet edges past NBC in both total viewers and adults 18-49.

[11/13/17 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Top Charts
The Peacock cruises to the top spot among total viewers and adults 18-49.

[11/12/17 - 08:39 AM]
Saturday's Broadcast Ratings: ABC Pulls Back in Front with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[11/11/17 - 08:33 AM]
Friday's Broadcast Ratings: Dramas Top Viewers, Demos for CBS
"Blue Bloods" is the most-watched program while "Hawaii Five-0" is tops among adults 18-49.

[11/10/17 - 08:14 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with "Thursday Night Football"
The Peacock begins its portion of the NFL franchise on top among adults 18-49.

[11/09/17 - 11:39 AM]
"Nature Boy" 30 for 30 on Ric Flair Averaged 1.8 Million Viewers; Highest Rated Cable Program for 18-49 Demo
ESPN spins the numbers for Tuesday, November 7.

[11/09/17 - 08:44 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Top Charts for ABC
The Alphabet's annual telecast is up more than 10% from last year among adults 18-49.