or


[10/01/08 - 09:32 AM]
Oxygen Celebrates Most Successful Quarter Ever
Oxygen spins the numbers for the third quarter of 2008.

[via press release from Oxygen]

OXYGEN CELEBRATES MOST SUCCESSFUL QUARTER EVER

Oxygen Now Ranks Number 22 for W18-49 Among Ad Supported Cable Entertainment Networks

Oxygen.com Page Views Increase 193%

NEW YORK � October 1, 2008 � Oxygen celebrates its most successful quarter ever for both primetime and total day. Per Nielsen Media Research data, the third quarter of 2008 was the network's most watched quarter among all key demos including P18-49, W18-49, W18-34 and total viewers. Oxygen now ranks 22 (up from ranking 29 in Q3 2007) for W18-49 and is the fastest growing cable network among the top thirty ad-supported entertainment cable networks.

In primetime Q3, Oxygen averaged a 0.5 coverage rating (up 67% versus Q3 2007) with 238,000 P18-49 (a 47% increase), 177,000 W18-49 (a 51% gain), 84,000 W18-34 (up 42%) and 448,000 total viewers (a gain of 45%). This marks Oxygen's 13th consecutive quarter of year-over-year growth in primetime on P18-49, W18-49 and W18-34.

For total day this past quarter, Oxygen averaged a 0.3 coverage rating (a 50% improvement on Q3 2007) with 150,000 P18-49 (up 32%), 111,000 W18-49 (a gain of 34%), 55,000 W18-34 (up 28%) and 261,000 total viewers (a 29% gain). It was the network's 18th consecutive quarter of year-over-year growth for the network among P18-49, W18-49 and total viewers on a total day basis.

Oxygen's digital properties also saw their best quarter ever, due in large part to the success of the "Tori & Dean: Home Sweet Hollywood" and "The Janice Dickinson Modeling Agency" microsites. Accumulating 51.8 million page views this quarter saw a 193% increase over second quarter 2008. With 12.2 million page views in September, the website celebrates it best September ever.

This was also Oxygen's best September ever on-air. In primetime, Oxygen averaged a 0.4 coverage rating (up 33% compared to September 2007), with 208,000 P18-49 9(a 45% gain), 155,000 W18-49 (a 46% improvement), 72,000 W18-34 (up 38%) and 399,000 total viewers (a 40% improvement). In total day, Oxygen averaged 0.3 coverage rating (up 50% from last September) with 136,000 P18-49 (a 26% gain), 101,000 W18-49 (up 28%), 47,000 W18-34 (a 12% gain), and 238,000 total viewers (a 25% gain).

Oxygen's original programming contributed to this quarter's success for the network. Key players were "The Janice Dickinson Modeling Agency" as well as "Tori & Dean: Home Sweet Hollywood," which became the most successful season of any Oxygen original series. Adding to this quarter's success was the world broadcast premiere of the movie "Rumor Has It" on July 12; with a 1.3 coverage rating it became Oxygen's highest rated and most watched theatrical telecast ever.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 9/14/08, blended with Live + Same Day through 9/28/08.

Source, Oxygen.com: Page Views - Omniture Internal Weblogs. Months of July, August and September 2008 (7/1 � 9/30) . Video Streams - FeedRoom and Omniture. Months of July, August and September 2008 (7/1 � 9/30) for Omniture, and FeedRoom





  [october 2008]  
S
M
T
W
T
F
S
   


· JANICE DICKINSON MODELING AGENCY, THE (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/26/16 - 09:16 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Historic Fifth Consecutive TV Season
NBC spins the numbers for the season to date.

[05/26/16 - 08:58 AM]
Wednesday's Broadcast Ratings: NBC, "SVU" Top Final Night of May Sweeps
The Peacock wins the night in both total viewers and adults 18-49.

[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."

[05/25/16 - 08:30 AM]
"Empire" No. 1 Broadcast Series of 2015-2016 Season
FOX spins the numbers for the season to date.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 08:55 AM]
Monday's Broadcast Ratings: "The Bachelorette" Return Pushes ABC on Top
The Alphabet wins the night over NBC among adults 18-49.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/22/16 - 08:50 AM]
Saturday's Broadcast Ratings: ABC Leads Low Key Demo Race
"20/20 Saturday" tops the night among adults 18-49.

[05/22/16 - 08:46 AM]
"SNL" Ranks #1 for the Night in the Metered Markets
NBC spins the numbers for Saturday, May 21.

[05/21/16 - 08:38 AM]
Friday's Broadcast Ratings: ABC Tops Demos as "20/20" Rises
The Alphabet's perennial newsmagazine and the season finale of "Shark Tank" lead the night among adults 18-49.

[05/21/16 - 08:38 AM]
ABC Wins Season's Final Friday with the Top 2 Shows
ABC spins the numbers for Friday, May 20.

[05/21/16 - 08:27 AM]
"Grimm" Matches Its 18-49 High Since March 18
NBC spins the numbers for Friday, May 20.