[10/07/08 - 02:31 AM]
MynetworkTV(R) Body Slams Previous Ratings Record
WWE spins the "Friday Night SmackDown" numbers for Friday, October 3.

[via press release from WWE]

MyNetworkTV� Body Slams Previous Ratings Record

Network's Largest Audience Ever Tunes in to the Premiere of "WWE� Friday Night SmackDown�"

MyNetworkTV Delivers the Most Male Viewers in History of the Network and Tops All Other Broadcast Networks' Friday Performance in M18-34

NEW YORK -- MyNetworkTV was the king of the ring on Friday night as the most viewers in the history of the network tuned-in for the two-hour all-star debut of "WWE Friday Night SmackDown" announced Greg Meidel, president of MyNetworkTV. The network premiere also delivered the most M18-34 (1.2) and M18-49 (1.3) viewers in MNT history, as "WWE Friday Night SmackDown" won the night in the coveted M18-34 demo, besting the closest broadcast network competitor by +33%.

3.2 million total viewers (P2+) (1.9 HH rtg) tuned-in to the MyNetworkTV telecast of "WWE Friday Night SmackDown." The Superstar-studded premiere garnered MyNetworkTV a 217% ratings increase in HH and 233% in A18-49 over the same Friday last year.

In making the announcement, Meidel stated, "The all-star kick-off of �WWE Friday Night SmackDown,' on its new home on MyNetworkTV was a knockout. We look forward to the edge of your seat storylines and Superstar matches that the WWE has in store this season."

For the first time ever on broadcast television, it was a night of Champion vs. Champion including a "Triple Threat Match" between WWE Champion Triple H�, World Heavyweight Champion Chris Jericho� and ECW� Champion Matt Hardy� with Triple H coming out on top.

Geof Rochester, Executive Vice President of Marketing for WWE, added, "Friday's ratings performance was just further evidence that WWE builds networks having been a ratings driver for Spike TV, CW and UPN in the past."

"WWE Friday Night SmackDown" is presented on Friday nights at 8 PM (ET/PT) on MyNetworkTV.

About MyNetworkTV�

MyNetworkTV is a primetime general entertainment broadcast television network. Reaching over 97% of the country and targeted to Adults 18-49, MyNetworkTV provides its affiliates 12 hours of diverse programming Monday through Saturday, including "Celebrity Expos�," Langley Productions' "Jail" and "Street Patrol" and debuting in October 2008, "Magic's Biggest Secrets Finally Revealed," "The Tony Rock Project" and "WWE Friday Night SmackDown�." For more information, please visit www.mynetworktv.com.

About World Wrestling Entertainment, Inc.

Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

  [october 2008]  


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