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[10/08/08 - 10:02 AM]
#1 New First-Run Series "Deal Or No Deal" Continues Strong Start in National Syndication
NBC Universal Domestic Television Distribution spins the numbers for the week of September 22-28.

[via press release from NBC Universal Domestic Television Distribution]

#1 NEW FIRST-RUN SERIES "DEAL OR NO DEAL" CONTINUES STRONG START IN NATIONAL SYNDICATION

All New Half-Hour Daily Game Show Scores Best Ratings Nationally and Locally, Showing Growth Across Country

Los Angeles, CA-October 8, 2008--NBC Universal Domestic Television Distribution and Endemol USA's new half-hour, five-day-a-week version of "Deal or No Deal" continued its strong start in national syndication, leading all new first-run shows and scoring its best ratings both nationally and on a local market level during the week of September 22, according to Nielsen Media Research.

"Deal or No Deal" delivered a 2.0 HH rating for the week, jumping 5% from the previous week and averaged more than 2.8 million viewers per episode for the week. "Deal or No Deal" was the only new first-run series in syndication to grow from last week, and its premiere week, in household ratings.

In addition, "Deal" was the #1 new first-run syndicated show in key demos, delivering series high ratings in Women 25-54 (1.1), up 10% from the previous week, as well as Adults 25-54 (1.0), up 25% from the previous week.

In only its third week, "Deal" has the youngest median age of all syndicated game shows and the highest concentration of women 18-49, women 25-54, adults 18-49 and adults 25-54 among all syndicate games as well. And "Deal or No Deal" is the highest-rated game show launch in six years.

On a local market level for the week of September 22, "Deal Or No Deal" hit weekly highs on stations across the country including Los Angeles, Boston, Atlanta, Houston, Minneapolis, Miami, St. Louis, Portland, Pittsburgh, Raleigh-Durham, Hartford, Kansas City, Columbus, Milwaukee, San Antonio, West Palm Beach, Las Vegas, Austin, Louisville, Buffalo, New Orleans, Tulsa, and Dayton and in many other markets, as well.

Hosted by Howie Mandel, who continues to host NBC's primetime version of "Deal or No Deal," the new syndicated edition is sold in more than 97% of the U.S. for its first season.

The new syndicated version features all the key elements of the hit primetime series, including models, contestants taking big risks and having the chance to win a life-changing amount of money, the Banker, Mandel as host and the same award-winning production team from Endemol USA and Executive Producer Scott St. John.

Based on the successful format from Endemol that has aired in more than 50 countries, "Deal or No Deal" is produced by Endemol USA, a division of Endemol Holding and distributed in national syndication by NBC Universal Domestic Television Distribution. David Goldberg is the President of Endemol USA. The series is executive-produced by Scott St. John.

About NBC Universal Domestic Television Distribution:

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. The NBC Universal Domestic Television Distribution division is responsible for the distribution of NBC Universal product to all forms of television within the U.S. and Canada. This includes distribution of current and library film and television product, including formats and non-scripted programming, in the pay, free, and basic markets, as well as the domestic syndication of first-run syndicated TV programs and theatrical and TV movie packages.

Current and upcoming first-run strip syndicated programming at NBC Universal Domestic Television Distribution includes Deal or No Deal, Access Hollywood, The Jerry Springer Show, The Martha Stewart Show, Maury and The Steve Wilkos Show. Current first-run weekly syndicated programming includes The Chris Matthews Show, The Wall Street Journal Report with Maria Bartiromo, Lyons & Bailes Reel Talk and the off-network distribution of Heroes, The Office, House, Monk, Law & Order, Law & Order: Criminal Intent, Law & Order: Special Victims Unit and much more.

About Endemol USA:

Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces the break-out hits "Deal or No Deal," "1 VS 100," "Fear Factor," "Extreme Makeover: Home Edition" "Wipeout" and "Big Brother." Endemol USA is a division of Endemol Holding, a prominent international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands, has subsidiaries and joint ventures in 21 countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol Entertainment is a subsidiary of the Consortium, a conglomerate formed by Mediacinco Cartera S.A., Cyrte Found II B.V., and GS Capital Partners VI Fund.





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