or


[10/10/08 - 01:21 PM]
Up Against CBS' Premiere Thursday, ABC Earns Second in Viewers and All Key Adults
ABC spins the numbers for Thursday, October 9.

[via press release from ABC]

Quick Take for Thursday, October 9, 2008 (Fast Affiliate Live + Same Day Ratings)

Up Against CBS' Premiere Thursday, ABC Earns Second in Viewers and All Key Adults, While Ranking a Dominant No. 1 on the Night in Women 18-34

Growing Week to Week in Viewers and Young Adults, "Ugly Betty" Takes Second At 8pm in Viewers and Wins the Hour for the 3rd Straight Week in Women 18-34

ABC's "Grey's Anatomy" Tops the Season Opener of "C.S.I" in Adults 18-34 And Stand as the Thursday's No. 1 Television Program in Women 18-34

ABC's "Life on Mars" Opens as TV's No. 1 New Drama Debut This Season In Adults 18-49, Qualifying as the Highest-Rated Fall Drama Opener in 1 Year

In the 10pm Hour, "Life on Mars" Beats CBS' Debut of "Eleventh Hour" in Key Adults

Thursday Night (8:00-11:00 p.m.)

Against the premiere of CBS' Thursday dramas, ABC earned second place in Total Viewers (11.5 million) and across all key Adult demos: AD18-34 (3.4/10), AD18-49 (4.0/10) and AD25-54 (4.6/11). ABC posted a dominant first place on the evening in Women 18-34, besting its nearest competition by 26% (4.9/14 vs. 3.9/11 - NBC).

"Ugly Betty" (8:00-9:00 p.m.)

Growing week to week, ABC's "Ugly Betty" took second place in its hour among Total Viewers (8.5 million) to CBS' "Survivor: Gabon," topping NBC's comedies which included the debut of "Kath & Kim" by 1.2 million viewers ("My Name is Earl"/"Kath & Kim" = 7.3 million). Leading its nearest competition in the hour by 16% in Women 18-34 (3.6/11 vs. 3.1/10 - CBS), "Betty" ranked No. 1 in its time period for the 3rd week in a row among young women.

� "Ugly Betty" was up week to week in both Total Viewers (8.5 million vs. 8.3 million) and Adults 18-49 (2.6/7 vs. 2.5/7).

"Grey's Anatomy" (9:00-10:00 p.m.)

Opposite the season premiere of CBS' "C.S.I. in the 9 o'clock hour," ABC's "Grey's Anatomy" took second in the hour to stand as Thursday's No. 2 TV show in both Total Viewers (14.5 million) and Adults 18-49 (5.5/13). "Grey's" beat the "C.S.I." premiere by 20% among Adults 18-34 (5.3/14 vs. 4.4/12). The ABC medical drama led the hour by 47% (7.8/19 vs. 5.3/13 � CBS and NBC tied) and registered as Thursday's No. 1 TV show with Women 18-34.

"Life on Mars" (10:00-11:00 p.m.)

TV's highest-rated drama debut of the season, ABC's series debut of "Life on Mars" topped CBS' series premiere of "Eleventh Hour" by solid margins in the 10 o'clock hour across all key Adult demos: AD18-34 +23% (2.7/8 vs. 2.2/7), AD18-49 +15% (3.8/10 vs. 3.3/9) and AD25-54 +14% (4.8/12 vs. 4.2/10). In addition, "Life on Mars" ranked No. 1 in the hour in AD25-54, M25-54 and W25-54, and was the top-rated broadcast show in the slot with Teens 12-17 (1.4/6).

� "Life on Mars" stands as TV's No. 1 drama debut of the season in Adults 18-49, and the highest-rated Fall drama opener in 1 year � since 10/3/07.

� "Life on Mars" improved the time period for ABC over the same night last year (w/"Big Shots") by 3.1 million viewers (11.6 million vs. 8.5 million), by 6% in Adults 18-49 (3.8/10 vs. 3.6/10) and by 17% in Adults 25-54 (4.8/12 vs. 4.1/11).

� "Life on Mars" retained a strong 93% of its lead-in among Men 18-49 (2.8/8 vs. 3.0/8) and built on Grey's Anatomy by 6% in Men 25-54 (3.7/10 vs. 3.5/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/9/08.





  [october 2008]  
S
M
T
W
T
F
S
   


· BIG SHOTS (ABC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· ELEVENTH HOUR (CBS)
· GREY'S ANATOMY (ABC)
· KATH & KIM (NBC)
· LIFE ON MARS (ABC)
· MY NAME IS EARL (NBC)
· UGLY BETTY (ABC)









most recent ratings | view all posts
[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.

[12/16/14 - 11:53 AM]
Syfy's "Ascension" Takes Off During First Night Premiere, Transporting 1.8 Million Total Viewers
Syfy spins the numbers for Monday, December 15.

[12/16/14 - 09:52 AM]
"60 Minutes" in Top 10 for Eighth Week in a Row
CBS spins the numbers for Sunday, December 14.