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[10/14/08 - 12:57 PM]
ABC Is the Most-Watched Network for the Fourth Straight Week
ABC spins the numbers for Monday, October 13.

[via press release from ABC]

Quick Take for Monday, October 13, 2008 (Fast Affiliate Live + Same Day Ratings)

ABC is the Most-Watched Network for the Fourth Straight Week, Outperforming Second-Place CBS by 2.0 Million Viewers

Monday's Most-Watched TV Program for the 4th Week Running, ABC's "Dancing with the Stars" Wins its Time Slot in Viewers and Key Women

"Samantha Who?" Season Premiere Leads its Half-Hour in Total Viewers, Topping its CBS Comedy Competition and Besting Last May's Season Finale

"Boston Legal" Outperforms NBC's Highly Promoted Series Debut of "My Own Worst Enemy" by 12% in Total Viewers

Monday Night (8:00-11:00 p.m.)

For the 4th week in a row, ABC stood as Monday's most-watched network, defeating its nearest competitor (CBS) by 2.0 million viewers (13.5 million vs. 11.5 million). ABC also ranked No. 1 for the 4th straight week among Women 18-49 (4.5/11-tied) and Women 25-54 (5.7/13).

"Dancing with the Stars" (8:00-9:30 p.m.)

Monday's most-watched program for the 4th week running, ABC's "Dancing with the Stars" won its time slot, beating second-place CBS by 6.7 million viewers (17.7 million vs. 11.0 million). "DWTS" was also Monday's No. 1 show among Women 18-34 (4.0/10-tied) and Women 25-54 (7.1/16)

"Samantha Who?" (9:30-10:00 p.m.)

The season premiere of ABC's "Samantha Who?" led its half-hour among Total Viewers (11.7 million), Women 18-49 (4.5/10) and Women 25-54 (5.6/12). "Samantha Who?" outdrew its comedy competition in the time-slot, CBS' "Worst Week" (9.8 million), by 1.9 million viewers.

� Also coming out of a "Dancing with the Stars" lead-in last season, "Samantha Who?" was up by 1.5 million viewers compared to its freshman season finale (10.2 million on 5/12/08). The sophomore comedy also registered increases over last season's closer across all key men demos (M18-34/M18-49/M25-54), Teens 12-17 and Kids 2-11.

"Boston Legal" (10:00-11:00 p.m.)

ABC's "Boston Legal" outdrew NBC's highly-promoted series debut of "My Own Worst Enemy" by 12% in Total Viewers (8.2 million vs. 7.3 million). The ABC drama also beat the NBC series among Women 25-54 (3.7/9 vs. 3.2/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007.





  [october 2008]  
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· BOSTON LEGAL (ABC)
· DANCING WITH THE STARS (ABC)
· MY OWN WORST ENEMY (NBC)
· SAMANTHA WHO? (ABC)
· WORST WEEK (CBS)





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