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Strong Originals of Gossip Girl and One Tree Hill Lift the CW to Monday's #1 Network with Young Women
October 14, 2008
On a highly competitive Monday night, Gossip Girl and One Tree Hill powered The CW to Monday's #1 Network with its target audience of women 18-34 (3.7/9) and females 12-34 (3.4/9), according to preliminary live plus same day Nielsen ratings for Monday, Oct. 13, 2008. The CW beat Fox and ABC on Monday in adults 18-34 (2.5/7) and persons 12-34 (2.3/6).
Gossip Girl returned in strong form following last week's encore, as The CW's sophomore sensation ranked second in the hour among women 18-34 (3.4/9) and women 12-34 (3.3/9), behind only ABC. Gossip Girl also beat Fox and NBC in adults 18-34 (2.3/7), persons 12-34 (2.2/7) and women 18-49 (2.4/6).
One Tree Hill continued its growth trend, especially with women 18-34, as the sixth year series scored its best women 18-34 (3.9/10) of the season, but its best in nearly 2 years (since Dec. 06). One Tree Hill won in the 9:00p.m. hour among females 12-34 (3.6/9) and ranked second in adults 18-34 (2.6/7-tie), women 18-34 (3.9/10) and persons 12-34 (2.4/6).
One Tree Hill built on its Gossip Girl lead-in by 13% in adults 18-34, 15% in women 18-34, 6% in adults 18-49 and 4% in women 18-49 (2.5/6).
One Tree Hill also continues to outpace last season by double-digit percentages, gaining 50% in women 18-34, 44% in adults 18-34, 31% in adults 18-49, 32% in women 18-49 and 19% in viewers (3.4mil) versus the comparable telecast a year ago (2/19/08).
Overall, the combination of Gossip Girl and One Tree Hill delivered dramatic year-to-year growth on The CW's Monday, improving 164% in women 18-34 (3.7/9), 150% in adults 18-34 (2.5/7), 70% in adults 18-49 (2.4/6), 71% in women 18-49 (2.4/6) and 35% in viewers (3.4mil)
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