Adult Swim Ranks #1 Among Basic Cable Networks for October 2008
October 28, 2008
Total Day Delivery of Adults 18-34, 18-24 and Men 18-34, 18-24
Late Night Network Earns Solid Delivery Growth Among Targeted Young Adults and Young Men
Adult Swim once again claims the #1 position among basic cable networks for October 2008 total day delivery of adults 18-34, adults 18-24, men 18-24 and men 18-24, according to preliminary data from Nielsen Media Research. The October victory among these coveted young adult and young male demos follows its outstanding third quarter 2008 performance, which charted 12 of the last 14 quarters as ad-supported basic cables #1 network among adults 18-34 Since becoming an individually-rated network in second quarter '05, the Adult Swim has also ranked #1 in total day delivery of adults 18-24 and men 18-24 for 14 consecutive quarters. Additionally, Adult Swim has ranked #1 with men 18-34 for 11 of the last 14 quarters.
Adult Swim's October delivery gains compared to the same time period last year include 4% growth among adults 18-34 (426,000), 7 growth among adults 18-24 (263,000), 7% growth among men 18-34 and 18% growth among men 18-24.
Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.'s network offering original and acquired animated comedy and action series for young adults. Airing overnight 11 p.m. to 6 a.m. Monday through Saturday and 10 p.m. to 6 a.m. Sunday (ET, PT), Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
RATING PERIOD: 09/29/08 � 10/26/08
SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data based on Live+SD data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.