or


[10/31/08 - 12:54 PM]
'30 Rock' Sets New Series Highs in 18-49 and Total Viewers
NBC spins the numbers for Thursday, October 30.

[via press release from NBC]

'30 ROCK' SETS NEW SERIES HIGHS IN 18-49 AND TOTAL VIEWERS

THE THIRD-SEASON PREMIERE OF THE EMMY AWARD-WINNING COMEDY SURGES 21 PERCENT IN 18-49 AND 16 PERCENT IN TOTAL VIEWERS VERSUS LAST YEAR'S PREMIERE

'THE OFFICE' GROWS 12 PERCENT IN 18-49 AND 17 PERCENT IN TOTAL VIEWERS VERSUS LAST WEEK, AND FOR THE FIRST TIME EVER TOPS 'CSI' IN ADULTS 18-49 IN HEAD-TO-HEAD COMPETITION

'KATH & KIM' AND 'ER' ALSO POST WEEK-TO-WEEK GROWTH IN BOTH 18-49 AND TOTAL VIEWERS

'ER' WINS ITS HOUR IN ADULTS 18-49, ADULTS 18-34 AND ADULTS 25-54, TOPPING FRESHMEN SERIES ON ABC AND CBS

BURBANK, Calif. � October 31, 2008 � Last night, the third season premiere of the Emmy Award-winning comedy "30 Rock" set new series records in both adults 18-49 and total viewers, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

Last night from 9:31-10:01 p.m. ET, the third season premiere of "30 Rock" scored new series-high numbers, delivering a 4.1 rating, 10 share in adults 18-49 and 8.5 million viewers overall. "Rock" was up 21 percent in 18-49 rating and 16 percent in total viewers versus last season's premiere (a 3.4/9 in 18-49 and 7.3 million viewers on Thursday, Oct. 4, 2007 at 8:30 p.m.).

Versus its three-week run last Spring in this post-"Office" time period, last night's "30 Rock" surged by 52 percent in 18-49 rating (4.1 vs. 2.7) and 57 percent in total viewers (8.5 million vs. 5.4 million). "30 Rock" retained 87 percent of its 18-49 lead-in from "The Office," easily its best retention so far in the post-"Office" time slot and well ahead of its average retention in this time period last season of 69 percent. "30 Rock" ranked #1 in its highly competitive time period in men 18-49 and men 18-34, topping CBS's "CSI," ABC's "Grey's Anatomy" and Fox's "Kitchen Nightmares" in those demos.

Last night from 9-9:31 p.m. ET, "The Office" (4.7/12 in 18-49, 9.3 million viewers overall) increased versus the prior week by 12 percent in adults 18-49 (to a 4.7 from a 4.2) and by 17 percent in total viewers (to 9.3 million from 8.0 million) to deliver its top 18-49 rating since October 9 and its largest overall viewership since its season premiere on September 25.

"The Office" ranked #2 in its time period in adults 18-49, topping a first-run episode of CBS's "CSI" for the first time ever in that key demographic (pending updates of these preliminary results). "The Office" ranked #1 in the half-hour in adults 18-34, men 18-34 and men 18-34, ahead of "CSI," ABC's "Grey's Anatomy" and Fox's "Kitchen Nightmares" in those demographic measures.

From 10:01-11 p.m. ET, "ER" (3.4/9 in 18-49, 9.1 million viewers overall) won its time period in adults 18-49, adults 18-34, adults 25-54 and virtually all other key demographics over the freshmen dramas "Eleventh Hour" on CBS and "Life on Mars" on ABC. "ER" has now finished #1 in this time period in adults 18-49, excluding sports, for four weeks in a row. Versus last week, "ER" was up 6 percent in 18-49 rating (3.4/9 vs. 3.2/8) and 3 percent in total viewers (9.1 million vs. 8.8 million).

NBC's Thursday night began at 8 p.m. ET, when "My Name is Earl" (2.4/7, 6.2 million viewers overall) won its competitive slot in men 18-34, ahead of CBS's "Survivor," ABC's "Ugly Betty," Fox's "Kitchen Nightmares" encore and CW's "Smallville" in that demo. "Earl" ranked #2 in adults 18-49 and other key demos.

At 8:30 p.m. ET, "Kath & Kim" (2.3/6 in 18-49, 5.5 million viewers overall) increased week-to-week by 5 percent in 18-49 rating (2.3 vs. 2.2) and 9 percent in total viewers (5.5 million vs. 5.0 million). "Kath & Kim" retained 96 percent of its "Earl" lead-in among adults 18-49 (up from an 88 percent retention last week) and built on the "Earl" lead-in by 5 percent in adults 18-34 and 16 percent in women 18-34.

Preliminary 18-49 averages for Thursday night are: CBS, 3.9/10; ABC, 3.6/10; NBC, 3.4/9; Fox and CW, 1.6/4. In overall total viewers, October 30 preliminary results are: CBS, 14.4 million; ABC, 10.7 million; NBC, 8.0 million; CW, 3.9 million; Fox, 3.8 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [october 2008]  
S
M
T
W
T
F
S
   


· 30 ROCK (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· ELEVENTH HOUR (CBS)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· KATH & KIM (NBC)
· KITCHEN NIGHTMARES (FOX)
· LIFE ON MARS (ABC)
· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)
· SMALLVILLE (CW)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[05/26/17 - 12:31 PM]
Senators-Penguins Game 7 Double-OT Thriller on NBCSN Averages More Than 3 Million Viewers
NBCSN spins the numbers for Thursday, May 25.

[05/26/17 - 09:07 AM]
"Into the Badlands" Closes Its Second Season as a Top Scripted Series on Cable
AMC further spins the numbers for the series to date.

[05/26/17 - 08:36 AM]
NBC's 10 P.M. "The Red Nose Day Special" #1 in Timeslot in 18-49 and Improves on Last Year's Telecast by 40% in Demo and 27% in Total Viewers
NBC spins the numbers for Thursday, May 25.

[05/25/17 - 02:36 PM]
ABC Wins Its 4th Consecutive May in Adults 18-49, Delivering Its Longest Winning Streak for the Sweep in Over 25 Years
ABC further spins the numbers for the May sweeps period.

[05/25/17 - 08:26 AM]
Wednesday's Broadcast Ratings: "Survivor" Finale Puts CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[05/25/17 - 08:22 AM]
"Law & Order: SVU" Captures Its Highest 18-49 Rating Since Feb. 22, Ties for the 10-11 P.M. Win
NBC spins the numbers for Wednesday, May 24.

[05/25/17 - 08:21 AM]
"Dirty Dancing" Drives ABC to Its Most Watched Wednesday in Nearly 7 Months
ABC spins the numbers for Wednesday, May 24.

[05/25/17 - 07:55 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Record Sixth Consecutive Year as TV Season Ends
NBC further spins the numbers for the season to date.

[05/25/17 - 06:43 AM]
"Home Town" Delivers Standout Season One Ratings for HGTV
HGTV further spins the numbers for the series to date.

[05/24/17 - 08:40 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock wins the night among adults 18-49 while the "Dancing with the Stars"-powered ABC is the most-watched broadcaster.

[05/23/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC Tops Demos, Snaps NBC Win Streak
The Peacock however wins the evening among total viewers.

[05/22/17 - 08:39 AM]
Sunday's Broadcast Ratings: ABC Rides "Billboard Music Awards" to Victory
The Alphabet's annual telecast however is down more than 20% from last year among adults 18-49.

[05/21/17 - 10:40 AM]
Saturday's Broadcast Ratings: NHL Playoffs Keep NBC on Top
Coverage of the Predators at the Ducks leads the night among adults 18-49.

[05/21/17 - 10:32 AM]
"Saturday Night Live" Delivers Its Most-Watched Season Finale in Six Years
NBC spins the numbers for Saturday, May 20.

[05/20/17 - 08:36 AM]
Friday's Broadcast Ratings: "Dateline NBC" Tops Viewers, Demos
The Peacock likewise wins the evening in both categories.