or


[10/31/08 - 12:54 PM]
'30 Rock' Sets New Series Highs in 18-49 and Total Viewers
NBC spins the numbers for Thursday, October 30.

[via press release from NBC]

'30 ROCK' SETS NEW SERIES HIGHS IN 18-49 AND TOTAL VIEWERS

THE THIRD-SEASON PREMIERE OF THE EMMY AWARD-WINNING COMEDY SURGES 21 PERCENT IN 18-49 AND 16 PERCENT IN TOTAL VIEWERS VERSUS LAST YEAR'S PREMIERE

'THE OFFICE' GROWS 12 PERCENT IN 18-49 AND 17 PERCENT IN TOTAL VIEWERS VERSUS LAST WEEK, AND FOR THE FIRST TIME EVER TOPS 'CSI' IN ADULTS 18-49 IN HEAD-TO-HEAD COMPETITION

'KATH & KIM' AND 'ER' ALSO POST WEEK-TO-WEEK GROWTH IN BOTH 18-49 AND TOTAL VIEWERS

'ER' WINS ITS HOUR IN ADULTS 18-49, ADULTS 18-34 AND ADULTS 25-54, TOPPING FRESHMEN SERIES ON ABC AND CBS

BURBANK, Calif. � October 31, 2008 � Last night, the third season premiere of the Emmy Award-winning comedy "30 Rock" set new series records in both adults 18-49 and total viewers, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

Last night from 9:31-10:01 p.m. ET, the third season premiere of "30 Rock" scored new series-high numbers, delivering a 4.1 rating, 10 share in adults 18-49 and 8.5 million viewers overall. "Rock" was up 21 percent in 18-49 rating and 16 percent in total viewers versus last season's premiere (a 3.4/9 in 18-49 and 7.3 million viewers on Thursday, Oct. 4, 2007 at 8:30 p.m.).

Versus its three-week run last Spring in this post-"Office" time period, last night's "30 Rock" surged by 52 percent in 18-49 rating (4.1 vs. 2.7) and 57 percent in total viewers (8.5 million vs. 5.4 million). "30 Rock" retained 87 percent of its 18-49 lead-in from "The Office," easily its best retention so far in the post-"Office" time slot and well ahead of its average retention in this time period last season of 69 percent. "30 Rock" ranked #1 in its highly competitive time period in men 18-49 and men 18-34, topping CBS's "CSI," ABC's "Grey's Anatomy" and Fox's "Kitchen Nightmares" in those demos.

Last night from 9-9:31 p.m. ET, "The Office" (4.7/12 in 18-49, 9.3 million viewers overall) increased versus the prior week by 12 percent in adults 18-49 (to a 4.7 from a 4.2) and by 17 percent in total viewers (to 9.3 million from 8.0 million) to deliver its top 18-49 rating since October 9 and its largest overall viewership since its season premiere on September 25.

"The Office" ranked #2 in its time period in adults 18-49, topping a first-run episode of CBS's "CSI" for the first time ever in that key demographic (pending updates of these preliminary results). "The Office" ranked #1 in the half-hour in adults 18-34, men 18-34 and men 18-34, ahead of "CSI," ABC's "Grey's Anatomy" and Fox's "Kitchen Nightmares" in those demographic measures.

From 10:01-11 p.m. ET, "ER" (3.4/9 in 18-49, 9.1 million viewers overall) won its time period in adults 18-49, adults 18-34, adults 25-54 and virtually all other key demographics over the freshmen dramas "Eleventh Hour" on CBS and "Life on Mars" on ABC. "ER" has now finished #1 in this time period in adults 18-49, excluding sports, for four weeks in a row. Versus last week, "ER" was up 6 percent in 18-49 rating (3.4/9 vs. 3.2/8) and 3 percent in total viewers (9.1 million vs. 8.8 million).

NBC's Thursday night began at 8 p.m. ET, when "My Name is Earl" (2.4/7, 6.2 million viewers overall) won its competitive slot in men 18-34, ahead of CBS's "Survivor," ABC's "Ugly Betty," Fox's "Kitchen Nightmares" encore and CW's "Smallville" in that demo. "Earl" ranked #2 in adults 18-49 and other key demos.

At 8:30 p.m. ET, "Kath & Kim" (2.3/6 in 18-49, 5.5 million viewers overall) increased week-to-week by 5 percent in 18-49 rating (2.3 vs. 2.2) and 9 percent in total viewers (5.5 million vs. 5.0 million). "Kath & Kim" retained 96 percent of its "Earl" lead-in among adults 18-49 (up from an 88 percent retention last week) and built on the "Earl" lead-in by 5 percent in adults 18-34 and 16 percent in women 18-34.

Preliminary 18-49 averages for Thursday night are: CBS, 3.9/10; ABC, 3.6/10; NBC, 3.4/9; Fox and CW, 1.6/4. In overall total viewers, October 30 preliminary results are: CBS, 14.4 million; ABC, 10.7 million; NBC, 8.0 million; CW, 3.9 million; Fox, 3.8 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [october 2008]  
S
M
T
W
T
F
S
   


· 30 ROCK (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· ELEVENTH HOUR (CBS)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· KATH & KIM (NBC)
· KITCHEN NIGHTMARES (FOX)
· LIFE ON MARS (ABC)
· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)
· SMALLVILLE (CW)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.