or


[10/31/08 - 12:54 PM]
'30 Rock' Sets New Series Highs in 18-49 and Total Viewers
NBC spins the numbers for Thursday, October 30.

[via press release from NBC]

'30 ROCK' SETS NEW SERIES HIGHS IN 18-49 AND TOTAL VIEWERS

THE THIRD-SEASON PREMIERE OF THE EMMY AWARD-WINNING COMEDY SURGES 21 PERCENT IN 18-49 AND 16 PERCENT IN TOTAL VIEWERS VERSUS LAST YEAR'S PREMIERE

'THE OFFICE' GROWS 12 PERCENT IN 18-49 AND 17 PERCENT IN TOTAL VIEWERS VERSUS LAST WEEK, AND FOR THE FIRST TIME EVER TOPS 'CSI' IN ADULTS 18-49 IN HEAD-TO-HEAD COMPETITION

'KATH & KIM' AND 'ER' ALSO POST WEEK-TO-WEEK GROWTH IN BOTH 18-49 AND TOTAL VIEWERS

'ER' WINS ITS HOUR IN ADULTS 18-49, ADULTS 18-34 AND ADULTS 25-54, TOPPING FRESHMEN SERIES ON ABC AND CBS

BURBANK, Calif. � October 31, 2008 � Last night, the third season premiere of the Emmy Award-winning comedy "30 Rock" set new series records in both adults 18-49 and total viewers, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

Last night from 9:31-10:01 p.m. ET, the third season premiere of "30 Rock" scored new series-high numbers, delivering a 4.1 rating, 10 share in adults 18-49 and 8.5 million viewers overall. "Rock" was up 21 percent in 18-49 rating and 16 percent in total viewers versus last season's premiere (a 3.4/9 in 18-49 and 7.3 million viewers on Thursday, Oct. 4, 2007 at 8:30 p.m.).

Versus its three-week run last Spring in this post-"Office" time period, last night's "30 Rock" surged by 52 percent in 18-49 rating (4.1 vs. 2.7) and 57 percent in total viewers (8.5 million vs. 5.4 million). "30 Rock" retained 87 percent of its 18-49 lead-in from "The Office," easily its best retention so far in the post-"Office" time slot and well ahead of its average retention in this time period last season of 69 percent. "30 Rock" ranked #1 in its highly competitive time period in men 18-49 and men 18-34, topping CBS's "CSI," ABC's "Grey's Anatomy" and Fox's "Kitchen Nightmares" in those demos.

Last night from 9-9:31 p.m. ET, "The Office" (4.7/12 in 18-49, 9.3 million viewers overall) increased versus the prior week by 12 percent in adults 18-49 (to a 4.7 from a 4.2) and by 17 percent in total viewers (to 9.3 million from 8.0 million) to deliver its top 18-49 rating since October 9 and its largest overall viewership since its season premiere on September 25.

"The Office" ranked #2 in its time period in adults 18-49, topping a first-run episode of CBS's "CSI" for the first time ever in that key demographic (pending updates of these preliminary results). "The Office" ranked #1 in the half-hour in adults 18-34, men 18-34 and men 18-34, ahead of "CSI," ABC's "Grey's Anatomy" and Fox's "Kitchen Nightmares" in those demographic measures.

From 10:01-11 p.m. ET, "ER" (3.4/9 in 18-49, 9.1 million viewers overall) won its time period in adults 18-49, adults 18-34, adults 25-54 and virtually all other key demographics over the freshmen dramas "Eleventh Hour" on CBS and "Life on Mars" on ABC. "ER" has now finished #1 in this time period in adults 18-49, excluding sports, for four weeks in a row. Versus last week, "ER" was up 6 percent in 18-49 rating (3.4/9 vs. 3.2/8) and 3 percent in total viewers (9.1 million vs. 8.8 million).

NBC's Thursday night began at 8 p.m. ET, when "My Name is Earl" (2.4/7, 6.2 million viewers overall) won its competitive slot in men 18-34, ahead of CBS's "Survivor," ABC's "Ugly Betty," Fox's "Kitchen Nightmares" encore and CW's "Smallville" in that demo. "Earl" ranked #2 in adults 18-49 and other key demos.

At 8:30 p.m. ET, "Kath & Kim" (2.3/6 in 18-49, 5.5 million viewers overall) increased week-to-week by 5 percent in 18-49 rating (2.3 vs. 2.2) and 9 percent in total viewers (5.5 million vs. 5.0 million). "Kath & Kim" retained 96 percent of its "Earl" lead-in among adults 18-49 (up from an 88 percent retention last week) and built on the "Earl" lead-in by 5 percent in adults 18-34 and 16 percent in women 18-34.

Preliminary 18-49 averages for Thursday night are: CBS, 3.9/10; ABC, 3.6/10; NBC, 3.4/9; Fox and CW, 1.6/4. In overall total viewers, October 30 preliminary results are: CBS, 14.4 million; ABC, 10.7 million; NBC, 8.0 million; CW, 3.9 million; Fox, 3.8 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [october 2008]  
S
M
T
W
T
F
S
   


· 30 ROCK (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· ELEVENTH HOUR (CBS)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· KATH & KIM (NBC)
· KITCHEN NIGHTMARES (FOX)
· LIFE ON MARS (ABC)
· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)
· SMALLVILLE (CW)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)











most recent ratings | view all posts
[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.

[10/20/14 - 11:06 AM]
Live + 7 Ratings: ABC's "How to Get Away with Murder" Is the Week's #1 Biggest Gainer in TV Playback in Adults 18-49
ABC further spins the numbers for the week of September 29-October 5.

[10/20/14 - 10:55 AM]
CBS Freshman Dramas Post Strong Second-Week Live +7-Day Lifts
CBS further spins the numbers for the week of September 29-October 5.

[10/20/14 - 08:49 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues NBC's Reign
The Peacock's NFL franchise is up more than 16% from last week among adults 18-49.

[10/20/14 - 08:32 AM]
ABC Builds Year Over Year on Sunday for the 4th Straight Week This Season
ABC spins the numbers for Sunday, October 19.

[10/20/14 - 08:23 AM]
"Sunday Night Football" Delivers Its Best Overnight Rating Since the Sunday Season Premiere on September 7
NBC spins the numbers for Sunday, October 19.

[10/19/14 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Dominates the Night with Notre Dame/Florida State Matchup
The network's "Saturday Night Football" franchise delivers more than 12 million viewers on average in primetime.

[10/18/14 - 08:39 AM]
Friday's Broadcast Ratings: "Shark Tank" Powers ABC to Top Demo Spot
Plus: the Alphabet's "Last Man Standing" posts week-to-week gains among adults 18-49.

[10/18/14 - 08:34 AM]
"The Blacklist" Grows by 53% in 18-49 and 4.979 Million Viewers Overall Going from Live + Same Day to Live + 3
NBC further spins the numbers for Monday, October 13.

[10/18/14 - 08:33 AM]
"Dateline NBC" Hits Three-Week Highs in 18-49 and Total Viewers, With Its Top Results Since September 26
NBC spins the numbers for Friday, October 17.

[10/18/14 - 08:30 AM]
For the 4th Straight Week, ABC Is #1 on Friday with "Shark Tank" as the Top-Rated Show in Adults 18-49
ABC spins the numbers for Friday, October 17.

[10/17/14 - 02:57 PM]
With Live + 3 for Sunday and Replays, "The Affair" Has Been Viewed by 1.68 Million Viewers on the Linear Network
Showtime further spins the numbers for Sunday, October 12.

[10/17/14 - 01:31 PM]
Another Big Audience Sees Giants Win Pennant in Dramatic, Walk-Off Fashion on FOX Sports 1
FOX Sports spins the numbers for Thursday, October 16.

[10/17/14 - 08:50 AM]
"The Biggest Loser" Hits a Five-Week High in Total Viewers
NBC spins the numbers for Thursday, October 16.

[10/17/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Tops Demos for Sixth Consecutive Week
"Thursday Night Football" once again powers the Eye to the front among adults 18-49.