or


[10/31/08 - 12:16 PM]
ABC Takes Second on Thursday in Total Viewers and Adults 18-49
ABC spins the numbers for Thursday, October 30.

[via press release from ABC]

Quick Take for Thursday, October 30, 2008 (Fast Affiliate Live + Same Day Program Ratings)

ABC Takes Second on Thursday in Total Viewers and Adults 18-49 and Ranks No. 1 for the 6th Straight Week Among Women 18-34

ABC's "Ugly Betty" Beats NBC's Comedies at 8pm in Viewers and Adults 18-49, While Finishing No. 1 in its Slot for the 6th Consecutive Telecast in Women 18-34

ABC's "Grey's Anatomy" Stands as Thursday's No. 1 Program Among Adults 18-49 and Draws its Largest Audience Since its Season Premiere

ABC's "Life on Mars" Posts Best-Since-Premiere Numbers in Viewers and Adults 18-49

Thursday Night (8:00-11:00 p.m.)

ABC took second on Thursday among Total Viewers (10.7 million) and Adults 18-49 (3.6/10). The Network ranked No. 1 on the evening among Women 18-49 (5.1/13) and Women 18-34 (4.5/13). In fact, ABC led Thursday night for the 6th week in a row among Women 18-34 with its highest rating in the demo since season premiere Thursday (9/25/08).

"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" took second place at 8:00 p.m. in Total Viewers (8.6 million) and Adults 18-49 (2.5/7), beating NBC's comedies on both counts ("My Name is Earl"/"Kath & Kim" = 5.8 million & 2.4/7 in AD18-49). "Betty" took the top spot among Women 18-34, beating runner-up CBS' "Survivor" by 23% (3.2/10 vs. 2.6/8). The ABC comedy has held the No. 1 position among younger women in all 6 of its telecasts this season.

"Grey's Anatomy" (9:00-10:00 p.m.)

For the 2nd time in the past 3 weeks, ABC's "Grey's Anatomy" stood as Thursday's No. 1 TV program in Adults 18-49 (5.5/14). The ABC medical drama outperformed CBS' "C.S.I." in the 9 o'clock hour by 17% in the key young adult sales demo (4.7/11) and NBC's "The Office"/"30 Rock" season premiere combo by 25% (4.4/11). In addition, "Grey's Anatomy" won the hour in Adults 18-34, more the doubling (+112%) the performance of third-place "C.S.I." in Adults 18-34 (5.3/14 vs. 2.5/7).

� "Grey's" was up over the previous week in Total Viewers (15.1 million vs. 14.5 million) and Adults 18-49 (5.5/14 vs. 5.4/13), drawing its largest audience since its season premiere (9/25/08).

"Life on Mars" (10:00-11:00 p.m.)

ABC's "Life on Mars" posted week to week increases in Total Viewers (8.4 million vs. 7.9 million) and Adults 18-49 (2.7/7 vs. 2.4/6), earning the freshman drama its highest numbers in both measures since its series premiere (10/09/08).

� "Life on Mars" defeated CBS' freshman drama, "Eleventh Hour," for the second straight week among Adults 18-34 (1.9/5 vs. 1.8/5) and Women 18-34 (2.5/7 vs. 1.9/5), taking second in the hour in both demos.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 10/30/08.





  [october 2008]  
S
M
T
W
T
F
S
   


· 30 ROCK (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· ELEVENTH HOUR (CBS)
· GREY'S ANATOMY (ABC)
· KATH & KIM (NBC)
· LIFE ON MARS (ABC)
· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[08/28/16 - 08:26 AM]
Saturday's Broadcast Ratings: NFL Preseason Wins Again for CBS
The Eye takes home top honors among total viewers and adults 18-49.

[08/28/16 - 08:23 AM]
"Aquarius" Matches Its Season High in 18-49; Highest Ever for a Saturday Telecast
NBC spins the numbers for Saturday, August 27.

[08/27/16 - 09:00 AM]
Friday's Broadcast Ratings: CBS, NFL Preseason Snap NBC's Win Streak
The Eye wins the evening in both total viewers and adults 18-49.

[08/26/16 - 01:59 PM]
Post-Olympic "Voice" Jumps 2.5 Million Viewers in Live + 3, Biggest Lift of the Week Across All Networks
NBC further spins the numbers for the week of August 15-21.

[08/26/16 - 11:10 AM]
Hallmark Channel's "Chesapeake Shores" Increases Viewership with Episode Two
The Hallmark Channel spins the numbers for the week of August 15-21.

[08/26/16 - 09:19 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with NFL Preseason
The Peacock continues its win streak among adults 18-49.

[08/25/16 - 10:44 AM]
HBO's "The Night Of" Heads Into Finale with Strong Momentum Averaging 7 Million Viewers
HBO spins the numbers for the summer to date.

[08/25/16 - 09:24 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock continues its win streak among total viewers and adults 18-49.

[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.

[08/23/16 - 11:19 AM]
Starz Original Series "Power" and "Survivor's Remorse" Continue Record-Breaking Third Seasons in Week 6
Starz spins the numbers for the season to date.

[08/23/16 - 08:37 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Return on Top for NBC
The Peacock keeps its win streak alive post-Olympics among total viewers and adults 18-49.

[08/22/16 - 02:07 PM]
NBC's Rio Olympics Is the Most Successful Media Event in History
NBC further spins the numbers for its coverage to date.

[08/22/16 - 09:07 AM]
Sunday's Broadcast Ratings: NBC, Olympic Games Wrap on Top
The Peacock takes home yet another victory among total viewers and adults 18-49.

[08/22/16 - 08:44 AM]
"The Voice" Generates Strong Sampling, Delvering the Top "Voice" 18-49 Rating Since March
NBC spins the numbers for Sunday, August 21.

[08/22/16 - 08:22 AM]
ABC's Sunday Fun & Games Lineup Grows Against Olympics Closing Ceremony
ABC spins the numbers for Sunday, August 21.