[11/03/08 - 03:29 PM]
Sci Fi Has Best Halloween Ever with Ghost Hunters Live!
Sci Fi spins the numbers for Friday, October 31.

[via press release from Sci Fi]


Channel is #1 Cable Entertainment Network in Primetime on Halloween

SCI FI is #4 Cable Entertainment Network for October In Adults 18-49 and 25-54

SCI FI.COM Enjoys Best October Ever

New York, NY � November 3, 2008 � On Halloween night, the 3rd annual Ghost Hunters Live event, which took place from 7pm-2am at the historic Fort Delaware, scored a 1.5 Household rating, 2.1 million total viewers, 1.4 million Adults 25-54 and 1.3 million Adults 18-49, making SCI FI the #1 cable entertainment channel for the night in all key demos and making this year's Halloween SCI FI's best ever in 7-11pm prime. In addition:

�In the 8-11pm time period, SCI FI outperformed ABC among Adults 18-34, Men 18-49 and Men 25-54.

�Ghost Hunters Live is up versus the 2007 Live event by +15% in total viewers, +14% in Adults 25-54 and +5% in Adults 18-49.

�This is SCI FI's best Friday prime delivery in Adults 18-49 and Adults 25-54 since 2005.

�Ghost Hunters Live produced three of the top five cable telecasts for the day for both Adults 18-49 and Adults 5-54, including the top two telecasts with the 7-9pm and 9-11pm portions of the event.

Ghost Hunters Live wrapped SCI FI's "31 Days of Halloween," which featured over 250 hours of horror and sci-fi movies, series, miniseries and originals. The marathon averaged a 1.1 Household rating, 1.5 million total viewers, 814,000 Adults 25-54 and 731,000 Adults 18-49, up +10% in Household ratings, +10% in total viewers, +12% in Adults 25-54 and +2% in Adults 18-49 versus last year's "13 Days of Halloween." Compared to the full month of October in 2007, SCI FI has gained +22% in Household ratings, +24% in total viewers, +26% in Adults 25-54 and +17% in Adults 18-49, making the Channel the #4 cable entertainment network for October in both Adults 18-49 and 25-54.

SCIFI.com once again served as the official Halloween destination for fans online, offering an exclusive, multi-camera online video feed, exclusive access to photos from the live event, live Q&A with the TAPS team member Amy Bruni and the return of the "Panic Button" for Web watchers to alert the team of something they saw live on TV.

On Halloween, the Ghost Hunters section of SCIFI.com out-delivered last year's numbers by a huge margin, scoring 3 million page views and 310,000 uniques. There were 1.2 million streams of the live event - 10 times last year's 120,000 streams. The "Panic Button" earned 287,000 page views -more than tripling last year (91,000).

Ghost Hunters Live drove SCIFI.com to deliver its best month ever this October in uniques (4.0 million) and visits (6.0 million). SCIFI.com continues to show double-digit increases vs. September 2008 and last year in almost all key metrics. The Ghost Hunters section of SCIFI.com had its best month ever in page views (3 million), as well as its best day ever on 10/31/08 in page views. The new social network, "Join the Hunt" has also signed up 30,000 viewers since its debut on October 24, 2008.

The results of last night's marathon investigation will be revealed on next week's all new episode of Ghost Hunters at its regular time, Wednesday at 9PM ET/PT.

In October 2004, SCI FI introduced Jason Hawes and Grant Wilson � plumbers by day, Ghost Hunters by night! Enjoying record-high ratings throughout its run, the series is currently celebrating its highest-rated season ever. Its spin-off series, Ghost Hunters International, has continued to cement the Ghost Hunters brand as the top paranormal franchise in cable since its January debut. The franchise just expanded further with the greenlight of a brand-new pilot, Ghost Hunters: College Edition. Ghost Hunters, Ghost Hunters International and Ghost Hunters: College Edition are produced in association with Craig Piligian's Pilgrim Films and Television (Dirty Jobs, The Ultimate Fighter, In Harm's Way). Piligian and Thomas Thayer, along with Rob Katz and Alan David, serve as executive producers.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com ) and magazine. Launched in 1992, and currently in 93 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.

  [november 2008]  


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