Quick Take for Thursday, November 6, 2008
(Fast Affiliate Live + Same Day Ratings)
ABC Finishes in a Virtual Tie for No. 1 with CBS on Thursday in Adults 18-49, Wins the Night in Adults 18-34 and Tops its 7th Straight Week in Women 18-34
Up in Viewers and Adults 18-49, ABC Posts its Strongest Thursday in 4 Weeks
Drawing its Biggest Audience in 6 Weeks and its Top Teen Number in Over 1 Year, ABC's "Ugly Betty" Wins the 8 O'clock Hour in Adults 18-34 and Women 18-34
Growing its Numbers for the 2nd Straight Week, ABC's "Grey's Anatomy" Posts Best-Since-Premiere Results and Is Once Again Thursday's No. 1 TV Show in Adults 18-49
Beating CBS' "Eleventh Hour" for the 3rd Consecutive Week Among Adults 18-34,
"Life on Mars" Garners Best-Since-Debut Numbers for the 2nd Straight Week
Thursday Night (8:00-11:00 p.m.)
ABC took second on Thursday in Total Viewers (11.2 million) and finished in a virtual tie for No. 1 in Adults 18-49 with CBS, pacing within one-tenth of a rating point and tied in audience share (3.9/10 vs. 4.0/10). The Network won the night, besting second-place NBC by 6% among Adults 18-34 (3.5/10 vs. 3.3/9). In addition, ABC tallied its 7th straight week this season as Thursday's No. 1 network among Women 18-34, towering over its nearest competitor by 46% (5.1/14 vs. 3.5/9 - NBC).
� ABC's Thursday results were up week to week by nearly 1 million viewers and by 8% in Adults 18-49 (10/30/08 = 10.7 million and 3.6/10), representing its best performance on the night in 4 weeks � since 10/9/08. The Net posted best-since-season-premiere ratings on the evening in Adults 18-34 and Women 18-34 � since 9/25/08.
"Ugly Betty" (8:00-9:00 p.m.)
ABC's "Ugly Betty" held second place in the 8 o'clock hour in Total Viewers (9.0 million) and Adults 18-49 (2.7/7), defeating NBC's comedies in the time period for the 4th week in a row on both counts ("My Name is Earl"/"Kath & Kim" = 6.1 million & 2.5/7 in AD18-49). "Betty" ranked No. 1 in the time slot among Adults 18-34 (2.4/7) and dominated the hour with Women 18-34, beating CBS' "Survivor" by 37% (3.7/10 vs. 2.7/8). The ABC series marked its 7th consecutive week this season as the highest-rated show in its hour with Women 18-34.
� Increasing week to week in viewers and young adults (10/30/08 = 8.6 million and 2.6/7), "Ugly Betty" attracted its biggest audience in 6 weeks � best since its season opener on 9/25/08. "Betty" posted its highest-rated telecast in more than 1 year in Teens 12-17 (2.0/7), tying its highest teen number in well over 1-1/2 years � since 10/4/07 and 2/8/7, respectively.
"Grey's Anatomy" (9:00-10:00 p.m.)
For the 2nd week in a row and the 3rd time in the last 4 weeks, ABC's "Grey's Anatomy" finished out as Thursday's No. 1 TV program in Adults 18-49 (5.9/14). The ABC medical drama beat out its drama competition in the 9 o'clock hour, CBS' "C.S.I.," by 16% in Adults 18-49 (5.9/14 vs. 5.1/12) and by 100% in Adults 18-34 (6.0/15 vs. 3.0/8). "Grey's" also registered as the night's No. 1 show with Adults 18-34 for the 4th consecutive week.
� Growing its numbers for the 2nd week in a row, "Grey's" marked best-since-season-premiere results in Total Viewers and across the each of the key Adult demos (AD18-34/AD18-49/AD25-54).
"Life on Mars" (10:00-11:00 p.m.)
ABC's "Life on Mars" beat out its CBS freshman drama competition in the 10:00 p.m. hour, "Eleventh Hour," for the 3rd week in a row among Adults 18-34 (2.2/6 vs. 2.0/6) and Women 18-34 (2.9/8 vs. 2.3/6).
� Up for the 2nd straight week in Total Viewers and Adults 18-49, "Life on Mars" scored its strongest performance since its series debut 4 weeks ago � since 10/9/08.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 11/6/08.