or


[11/10/08 - 11:29 AM]
ABC Is No. 2 in Adults 18-49 and Wins Its 7th Straight Sunday in Key Women
ABC spins the numbers for Sunday, November 9.

[via press release from ABC]

Quick Take for Sunday, November 9, 2008 (Fast Affiliate Live + Same Day Ratings)

Against NBC with "Sunday Night Football" and CBS with a Huge NFL Overrun, ABC is No. 2 in Adults 18-49 and Wins its 7th Straight Sunday in Key Women

For the 6th Time in 7 Weeks, "Desperate Housewives" is Sunday's No. 1 Non-Sports Program in Total Viewers and Adults 18-49

In the 8pm Hour, ABC's "Extreme Makeover: Home Edition" Tops Fox's Animated Comedies by 3.4 Million Viewers and Ranks No. 1 Across All Key Women Demos

Growing Week to Week in All Key Adults, "Housewives" Garners its Strongest Young Adult Numbers in 4 Weeks and Delivers a Best-Since-Premiere Rating in Adults 25-54

Positing its Best Viewer and Young Adult Results in 5 Weeks, "Brothers & Sisters" Defeats its 10 O'clock Drama Competition on CBS by 28% Among Adults 18-49

Sunday Primetime (7:00-11:00 p.m.)

Opposite a big NFL game on NBC's "Sunday Night Football" (Giants-Eagles) and CBS with another huge primetime NFL overrun that went into the final seconds of the contest (Chargers-Chiefs), ABC took second place on the night in Adults 18-49 (3.8/9 � tied w/CBS in the "Fast Affiliate" averages) and ranked dominant No. 1 on Sunday across the key Women demos: W18-34 (3.9/10), W18-49 (4.9/12) and W25-54 (5.8/13). It was ABC's 7th straight Sunday at No. 1 in Women 18-49. ABC defeated fourth-place Fox with its "animation domination" lineup on Sunday night by 19% in Adults 18-49 (3.8/9 vs. 3.2/8).

� For the 6th time in 7 weeks this season, ABC's "Desperate Housewives" qualified as Sunday's No. 1 non-sports program in both Total Viewers and Adults 18-49.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Surging from its lead-in, "Extreme Makeover: Home Edition" outdrew its entertainment competition the time period on Fox ("The Simpsons"/"King of the Hill") by 3.4 million viewers (10.9 million vs. 7.5 million). Overcoming NBC's football game and CBS's NFL inflated programming ("60 Minutes"/"Amazing Race"), "Home Edition" delivered the No. 1 position in its time period with all key Women: W18-34 (3.4/9), W18-49 (4.4/11) and W25-54 (5.3/12-tie).

"Desperate Housewives" (9:00-10:00 p.m.)

ABC's "Desperate Housewives" was the definitive entertainment choice in its 9 o'clock time slot in Total Viewers (15.7 million) and Adults 18-49 (5.9/13), overshadowing CBS' "Amazing Race"/ "Cold Case" combo (12.0 million & 3.1/7) and Fox's animated comedies ("Family Guy"/"American Dad" � 7.6 million & 3.8/9).

� "Desperate Housewives" was up across each of the key Adult demographics week to week, marking its highest numbers in 4 weeks with Adult 18-34 (4.8/12) Adult 18-49 (5.9/13) and posting a best-since-premiere Adult 25-54 number (6.9/14) � since 10/12/08 and 9/28/08, respectively.

"Brothers & Sisters" (10:00-11:00 p.m.)

Competing against NBC's "Sunday Night Football," ABC's "Brothers & Sisters" ranked No. 1 during Sunday's 10 o'clock hour across all key Women, marking its 7th straight week to take first place among key Women 18-49 (5.3/13) and Women 25-54 (6.1/14). Once again the No. 1 non-sports show in the slot among young adults, "Brothers & Sisters" defeated its CBS drama competition in the hour ("Cold Case"/"The Unit") by 28% in Adults 18-49 (3.7/9 vs. 2.9/7).

� Up week to week in Total Viewers (+6% - 10.2 million vs. 9.6 million) and Adults 18-49 (+9% - 3.7/9 vs. 3.4/9), "Brothers & Sisters" turned in its strongest numbers on both counts in 5 weeks � since 10/5/08.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 20% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 11/9/08.





  [november 2008]  
S
M
T
W
T
F
S
      


· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· AMERICAN DAD (FOX)
· BROTHERS & SISTERS (ABC)
· COLD CASE (CBS)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· FAMILY GUY (FOX)
· KING OF THE HILL (HULU)
· SIMPSONS, THE (FOX)
· SUNDAY NIGHT FOOTBALL (NBC)
· UNIT, THE (CBS)





most recent ratings | view all posts
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.

[09/26/25 - 01:11 PM]
"Dancing with the Stars" Week Two Delivers Over 5 Million Total Viewers Rising Over Season Premiere for First Time in 14 Years
Once again, the show led its time period and stood as the No. 1 show of the night in Total Viewers (5.46 million) and Adults 18-49 (1.02 rating).

[09/25/25 - 02:05 PM]
Viewers Have Watched More Than 8 Billion Minutes of "Big Brother" This Summer - Up +27% from Last Year
Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition.

[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.