Quick Take for Monday, November 10, 2008
(National Live + Same Day Ratings)
ABC is Monday's Most-Watched Net for the 7th Time in 8 Weeks,
While Logging its Highest Adults 18-49 Performance in 5 Weeks
"Dancing with the Stars" Is Monday's Most-Watched TV Program for the 8th Straight Week, Posting Week-to-Week Gains of 1.7 Million Viewers and 8% in Adults 18-49
"Samantha Who?" Beats CBS' "Worst Week" in Adults 18-49 for the First Time, Posting its Best Young Adult Performance Since its Season Premiere
"Boston Legal" More than Doubles NBC's "My Own Worst Enemy" in Total Viewers and Defeats the NBC Drama for the First Time and by 22% in Adults 18-49
Monday Night (8:00-11:00 p.m.)
Ranking as the night's most-watched network for the 7th time in 8 weeks this season, ABC's Monday lineup saw increases over the previous week of 1.7 million viewers (14.1 million vs. 12.4 million) and 13% in Adults 18-49 (3.4/8 vs. 3.0/7). In fact, the Net logged its highest young adult performance on the night in 5 weeks - since 10/06/08.
"Dancing with the Stars" (8:00-9:32 p.m.)
Qualifying as Monday's most-watched program in all 8 of its telecasts so far this season, ABC's "Dancing with the Stars" saw week-to-week increases of 1.6 million viewers (18.7 million vs. 17.1 million) and 8% in Adults 18-49 (4.2/10 vs. 3.9/9). In addition, "DWTS" ranked as Monday's No. 1 program among Women 18-49 (5.8/13) and Women 25-54 (7.4/16).
"Samantha Who?" (9:32-10:02 p.m.)
Television's second-most watched sitcom of the season (behind CBS' "Two and a Half Men"), ABC's "Samantha Who?" outdrew its comedy competition in the time slot, CBS' "Worst Week," by nearly 1.0 million viewers (10.4 million vs. 9.5 million), while beating the CBS sitcom for the first time in Adults 18-49 (2.9/7 vs. 2.8/7). In fact, the ABC comedy delivered its best Adults 18-49 rating since its season premiere - 10/13/08.
* "Samantha Who?" won its time period among Women 18-49 (4.3/10) and Women 25-54 (5.3/11) for the 4th time in 5 airings.
"Boston Legal" (10:02-11:00 p.m.)
Building on the previous week's performance by 2.0 million viewers (8.7 million vs. 6.7 million) and by 22% in Adults 18-49 (2.2/6 vs. 1.8/4), ABC's "Boston Legal" equaled its best Adults 18-49 performance since its season premiere - since 9/22/08. "Boston Legal" more than doubled its Total Viewer count compared to NBC's "My Own Worst Enemy" (8.7 million vs. 4.3 million; +4.4 million), while defeating the NBC freshman drama for the first time in Adults 18-49 (2.2/6 vs. 1.8/5; +22%).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 21% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (National, Live + Same Day Ratings), 11/10/08.