or


[11/13/08 - 08:13 AM]
BET Wins Big with the Record-Breaking Return of 'Keyshia Cole: The Way It Is' and the Powerful Sneak Peek of New Series 'Brothers to Brutha'
BET spins the numbers for Tuesday, November 11.
[via press release from BET]

BET Wins Big with the Record-Breaking Return of 'KEYSHIA COLE: THE WAY IT IS' and the Powerful Sneak Peek of New Series 'BROTHERS TO BRUTHA'

NEW YORK, Nov. 13 -- The third time's another charm for BET, as the network's #1 original series KEYSHIA COLE: THE WAY IT IS returned for its third season on Tuesday, November 11 and is now BET's #1 original series season premiere telecast of all time. A total of 1.4 million households and 1.94 million viewers tuned in on Tuesday night, giving the show's season debut a 1.54 coverage rating, according to Nielsen Media Research. The third season premiere of KEYSHIA COLE posted a 10% increase in viewing among households versus last year's premiere, maintaining the series' consistent year-to-year household growth with each season premiere (1.18 million and 1.24 million households for season one and two, respectively).

Additionally, episode two of KEYSHIA COLE aired immediately after the premiere and built on those strong lead-in numbers, scoring a 1.67 coverage rating and drawing 1.5 million households and 2.0 million viewers. Episode two of season three now stands as BET's #1 original series telecast so far this year.

Also, the special sneak peek of BET's new original series BROTHERS TO BRUTHA, which debuted after KEYSHIA COLE, scored a solid 1.02 coverage rating, with 901,000 households and 1.1 million viewers tuning in.

Season three of critically acclaimed docu-drama KEYSHIA COLE: THE WAY IT IS finds the family making progress and discovering their own personal paths. Frankie, Neffie and Keyshia attempt to truly step above their past hurts. During the process, Keyshia finds herself on the path to becoming the woman she is destined to be, leading her family and her business down the road to success. This new path also opens Keyshia's heart and she is finally ready to allow herself to find love once again.

Premiering Tuesday, November 18 at 10:30 p.m.*, the emotional new series BROTHERS TO BRUTHA follows the lives of the Harrell brothers as they attempt to find the balance between family and fame. Under the management of their uncle, music veteran Donny "Drano" Harrell, and under the tutelage of the late Shakir Stewart, Executive Vice President of Island Def Jam, Brutha hopes to realize the entire Harrell clan's lifelong dream of success. Under pressure to be perfect at every turn, the lines between blood and business become blurred and the brothers are put to the test. Will this industry wound the family even more, or will it keep them brother to brother? Brutha's debut self-titled album is set for release on December 23, 2008. (BROTHERS TO BRUTHA is dedicated to the memory of Shakir Stewart).

KEYSHIA COLE: THE WAY IT IS is executive produced by James DuBose of DuBose Entertainment. BROTHERS TO BRUTHA is executive produced by DuBose, Donny "Drano" Harrell and Shakir Stewart and co-executive produced by Antonio "LA" Reid and Adriane Hopper. Reginald Hudlin (former head of Entertainment) and Sitarah Pendelton (current Vice President of Development) are the executives for BET Networks.

Viewers can visit http://www.bet.com/OnTV/BETShows for more about KEYSHIA COLE: THE WAY IT IS and BROTHERS TO BRUTHA, including biographies, upcoming episodes and exclusive interviews.

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 85 million households according to Nielsen Media Research, and can be seen in the U.S., Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of businesses extensions: BET.com, a leading internet destination for Black entertainment, music, culture, and news; BET Digital Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, an extension of BET network programming for global distribution.





  [november 2008]  
S
M
T
W
T
F
S
      


· BROTHERS TO BRUTHA (BET)
· KEYSHIA COLE: THE WAY IT IS (BET)




most recent ratings | view all posts
[04/10/25 - 09:45 AM]
Paramount+'s New Hit "MobLand" Surges with 8.8 Million Global Viewers; Biggest Series Launch Ever on the Service Up +298% from Premiere Day
The new global crime series premiered Sunday, March 30, exclusively on Paramount+ in the U.S., Canada, the U.K. and Australia and will be coming to other P+ international markets soon.
[04/09/25 - 11:31 AM]
ESPN Wraps Up Successful 2024-25 Women's College Basketball Campaign
The national title bout between No. 2 UConn and No. 1 South Carolina scored 8.6 million viewers, the third most-viewed women's college basketball championship game on ESPN platforms and up 76% from the last time the teams played for the title in 2022.
[04/08/25 - 12:01 PM]
Netflix Top 10 Week of March 31: "Adolescence" Leads Top 10 Charts Again, Jumps to No. 4 on Most Popular
Documentary series "Gone Girls: The Long Island Serial Killer," from two-time Academy Award-nominated and Emmy-winning director Liz Garbus, also made a strong debut, arriving at No. 2 on the English TV list with 13 million views in its first week.
[04/07/25 - 02:20 PM]
ABC Scores Third Most-Watched NCAA Women's Championship Ever on ESPN Platforms
The telecast averaged 8.5 million viewers and peaked at 9.8 million viewers.
[04/07/25 - 11:56 AM]
"The White Lotus" Finale Episode Draws 6.2 Million U.S. Sunday Night Viewers, Breaking Viewership Records for Third Consecutive Week
Sunday's season finale episode performed an astounding 51% higher than the Season 2 finale (4.1 million U.S. viewers).

[04/04/25 - 07:01 AM]
Paramount+'s New Series "MobLand" Breaks Record as Biggest Global Series Premiere Ever with 2.2 Million Global Viewers on Premiere Day
"'MobLand' is a runaway success thanks to the visionary work of Guy, Jez, Ronan and David Glasser and brought to life by the exceptional Tom Hardy, Pierce Brosnan and Helen Mirren who transport us into a world audiences clearly cannot get enough of," said Chris McCarthy.
[04/02/25 - 10:49 AM]
"The Rookie" Shoots to Multiplatform Season Highs in Both Total Viewers and Adults 18-49
On linear, "The Rookie" was the No. 1 program of the night among Adults 18-49 (0.48 - tied), and helped propel ABC to a win the night in both Total Viewers (4.68 million) and Adults 18-49 (0.39 rating).

[04/01/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 25-54 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw double-digit increases on the previous week in Adults 25-54 and Adults 18-49.
[04/01/25 - 12:01 PM]
Netflix Top 10 Week of March 24: "Adolescence" Drives the Conversation with Another Week at No. 1
Plus, fans were determined to crack the case in "The Residence," the Uzo Aduba-starring whodunit, which held strong at No. 2 in English TV (8.8 million views).
[04/01/25 - 10:30 AM]
10 CBS Series Deliver 10 Million or More Viewers in Live+35 Multiplatform Viewing
Three other series generated nearly 8 million or more viewers with 35 days of multiplatform viewership.
[03/31/25 - 11:03 AM]
"When Calls the Heart" Wraps Season 12 as #1 Most-Watched Program on Entertainment Cable This Year To-Date
"'When Calls the Heart' delivers the charm, warmth, and community of Hallmark's signature storytelling, and we're pleased that the series continues to drive stellar ratings after 12 seasons and counting," said Samantha DiPippo.
[03/28/25 - 02:26 PM]
Universal Pictures' Global Cinematic Event "Wicked" Debuts as Streaming's #1 Film
Per preliminary Nielsen data, "Wicked" is the #1 film across all of streaming with 882 million minutes viewed for the week of March 17-23.

[03/28/25 - 02:22 PM]
ESPN's Exclusive Coverage of Milwaukee Brewers vs. New York Yankees Game on March 27 Generated Largest National Opening Day Audience in Seven Years
The Brewers vs. Yankees game averaged 1.93 million viewers, peaking with 2.23 million viewers.
[03/27/25 - 11:00 AM]
"Survivor" Hits Broadcast and Live Streaming Season Highs
The telecast averaged 4.50 million broadcast viewers up +7% from its season-to-date average, and up +13% from its season-to-date average live streaming on Paramount+.
[03/25/25 - 03:24 PM]
ESPN Platforms Scores Second Most-Watched First and Second Rounds of the NCAA Women's Tournament on Record
Through two rounds, the 2025 Women's Division I Basketball Tournament is averaging 602,000 viewers, the second-highest audience through this point since 2009.