Quick Take for Thursday, November 13, 2008
(Fast Affiliate Live + Same Day Program Ratings)
ABC Wins Thursday for the 2nd Week in a Row in Adults 18-34 and
Marks its 8th Straight Week as Thursday's Top-Rated Net in Women 18-34
Drawing its Biggest Audience Since its Season Premiere, "Ugly Betty"
Continues to Beat NBC's Comedies at 8pm in Viewers and Adults 18-49, while
Winning its Slot in Women 18-34 for the 8th Consecutive Week This Season
For the 3rd Week in a Row, "Grey's" is Thursday's No. 1 TV Show in Adults 18-49
"Life on Mars" Tops "Eleventh Hour" for the 6th Straight Week in Women 18-34
Thursday Night (8:00-11:00 p.m.)
ABC took second place on Thursday in Total Viewers (11.2 million) and paced just two-tenths out of a tie for first with CBS among Adults 18-49 on the night (3.9/10 vs. 4.1/10). The Network won the night for the 2nd week in a row in Adults 18-34 (3.4/9), holding the No. 1 position for the 4th time in 5 weeks. In addition, ABC took first place with Women 18-49 (5.4/13) for the 5th consecutive week, and marked its 8th straight week this season as the evening's No. 1 network among Women 18-34, surpassing its nearest competitor by 48% on the latter measure (4.9/13 vs. 3.3/9 - NBC).
"Ugly Betty" (8:00-9:00 p.m.)
ABC's "Ugly Betty" took second place in the 8 o'clock hour in Total Viewers (9.2 million) and Adults 18-49 (2.8/7), defeating NBC's comedies in the time period for the 5th week in a row on both counts ("My Name is Earl"/"Kath & Kim" = 6.0 million & 2.4/6 in AD18-49). "Betty" took full control of the hour in Women 18-34, beating CBS' "Survivor" by 21% (3.5/10 vs. 2.9/8) and tallying its 8th straight week this season as the No. 1 program in its time slot with young women.
� "Ugly Betty" attracted its biggest audience since its season premiere 7 weeks ago � since 9/25/08.
"Grey's Anatomy" (9:00-10:00 p.m.)
For the 3rd straight week and the 4th time in the past 5 weeks, ABC's "Grey's Anatomy" qualified as Thursday's No. 1 TV show in the key Adult 18-49 sales demo. The ABC medical drama defeated CBS' drama competition in the 9 o'clock hour, "C.S.I.," by 16% in Adults 18-49 (5.9/14 vs. 5.1/12) and by 70% in Adults 18-34 (5.6/15 vs. 3.3/8). "Grey's" also registered as the night's No. 1 show with Adults 18-34 for the 4th time in the last 5 weeks.
"Life on Mars" (10:00-11:00 p.m.)
ABC's "Life on Mars" bested its CBS freshman drama competition in the 10:00 p.m. hour, "Eleventh Hour," for the 6th week in a row and Women 18-34 (2.7/7 vs. 2.5/7). The two shows tied among Adults 18-34 (2.1/6).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 28% currently, from 21% at the same point in 2007.
More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 11/13/08.