Quick Take for Tuesday, November 25, 2008
(Fast Affiliate Live + Same Day Ratings)
ABC Wins Tuesday in Total Viewers and Adults 18-49 with Its Best Numbers on the Night in 1 Year and Draws its Largest Audience on Any Night This Season
ABC's Annual Telecast of "A Charlie Brown Thanksgiving" Delivers its
Best Performance Ever on ABC Since Premiering on the Net in 2001
"A Charlie Brown Thanksgiving" is Tuesday's No. 1 Program in Kids 2-11 and Ranks as Broadcast TV's Highest-Rated Scripted Telecast Among Kids in Nearly 1 Year
Achieving Season Highs in its Seventh Season Finale, "DWTS the Results Show"
Is Tuesday's No. 1 Show in Viewers and Young Adults
Season Finales of "Dancing with the Stars" and "Dancing with the Stars Results" Stand as the Top 2 Most-Watched Entertainment Telecast of the November Sweep
Tuesday Night (8:00-11:00 p.m.)
Building on the previous week's performance for the 2nd consecutive week, ABC's Tuesday lineup won the night in Total Viewers (17.4 million) and Adults 18-49 (4.5/11), marking the Net's largest audience and highest young adult performance with non-sports programming on the night in 1 year � since 11/27/07. In addition, ABC attracted its biggest audience on any night of the 2008-09 season to date.
"A Charlie Brown Thanksgiving" (8:00-9:00 p.m.)
ABC's annual broadcast of "A Charlie Brown Thanksgiving" attracted its largest audience ever (11.1 million) and matched its highest Adults 18-49 performance (3.4/9) on ABC since its debut on the Network in 2001. The holiday classic also posted Network highs among Women 18-49 (4.3/11), Women 25-54 (4.7/11) and Kids 2-11 (6.3/19).
� "A Charlie Brown Thanksgiving" ranked as Tuesday's No. 1 program in Kids 2-11 and stood as broadcast television's highest rated scripted telecast in the key kids demographic in nearly 1 year � since 12/4/07 with CBS' "Rudolph the Red-Nosed Reindeer."
"Dancing with the Stars Results" (9:00-11:00 p.m.)
On its 7th season finale, ABC's "Dancing with the Stars Results" drew an average audience of 20.6 million viewers and a 5.1 rating, 13 share in Adults 18-49. Actress, host and entrepreneur Brooke Burke was crowned Season 7 champion and awarded the coveted mirror ball trophy. Opposite stiff sweep competition during its 2-hour broadcast, including CBS' "The Mentalist" at 9:00 p.m. and NBC's "Law & Order: SVU" at 10:00 p.m., the season closer of "Dancing" gained audience throughout its telecast, growing by 3.5 million viewers (18.7 million to 22.2 million) and by 24% in Adults 18-49 (4.5/11 to 5.6/15) from its first half-hour to its final half-hour. Hitting season highs in its season finale, "Dancing with the Stars Results" stood as Tuesday's No. 1 program in Total Viewers and Adults 18-49.
� "Dancing with the Stars Results" was up from its most recent Tuesday finale in Total Viewers (20.1 million on 5/20/08). In addition, the finale was also up across each of the key men demographics (M18-34/M18-49/M25-54), Teens 12-17 and Kids 2-11
� The season finales of "Dancing with the Stars" (21.1 million � 11/24/08) and "Dancing with the Stars Results" (20.6 million � 11/25/08) stand as the Top 2 most-watched entertainment telecasts of the 2008 November Sweep.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 28% currently, from 21% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 11/25/08.