Quick Take for Sunday, November 30, 2008
(Fast Affiliate Live + Same Day Ratings)
Opposite an NFL-Boosted NBC and CBS, ABC Attracts its Largest Sunday Night Audience in 5 Weeks and Wins the Evening Across All Key Women
ABC's "Desperate Housewives" is Sunday's Most-Watched
Entertainment Show for the 9th Consecutive Week This Season
Taking Second to CBS' NFL Overrun at 7pm, "America's Funniest
Home Videos" Draws its Biggest Audience Since its Season Opener
"Home Edition" Beats Fox's Animated Comedies in Viewers and Young Adults
"Housewives" Overshadows its Entertainment Competition in the 9pm Hour
"Brothers & Sisters" Beats its 10pm Drama Competition on CBS by 25% in
Adults 18-49 and is No. 1 in with Key Women for its 9th Straight Broadcast
Sunday Primetime (7:00-11:00 p.m.)
Opposite a strong NFL game on NBC's "Sunday Night Football" (Vikings-Bears) and CBS with another big primetime NFL overrun (Broncos-Jets), ABC won Sunday evening across each of the key Women demos: W18-34 (3.9/10), W18-49 (4.8/11) and W25-54 (5.5/12). In fact the Net tallied its 10th consecutive Sunday this season at No. 1 in Women 18-49. ABC outpaced its non-sports competition on the evening, Fox, with its "animation domination" lineup by nearly 6 million viewers (11.5 million vs. 5.6 million) and by 54% in Adults 18-49 (3.7/9 vs. 2.4/6).
� ABC drew its largest Sunday night audience (11.5 million) in 5 weeks � since 10/26/08.
� For its 9th straight telecast this season, ABC's "Desperate Housewives" stood as Sunday's most-watched entertainment program. "Housewives" marked its 8th time in 9 broadcasts this season as Sunday's highest-rated entertainment series with Adults 18-49.
"America's Funniest Home Videos" (7:00-8:00 p.m.)
Taking second place in the 7 o'clock hour to CBS' NFL overrun in Total Viewers (8.9 million) and Adults 18-49 (2.3/6), ABC's "America's Funniest Home Videos" attracted its biggest audience since its season premiere � since 10/5/08. "AFV" stood as the No. 1 broadcast program in its hour with Kids 2-11 (2.4/7), posting its highest-rated telecast in 10 months � since 2/10/08.
"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)
Surging from its lead-in, "Extreme Makeover: Home Edition" topped its entertainment competition in the time period on Fox ("The Simpsons"/"King of the Hill") by 4.0 million viewers (11.2 million vs. 7.2 million) and by 13% in Adults 18-49 (3.6/8 vs. 3.2/7). "Home Edition" won its time period among Women 18-34 (3.5/9) and Women 18-49 (4.3/10), ranking No. 1 in the hour for the 8th time in 9 telecasts this season on the latter measure.
"Desperate Housewives" (9:00-10:00 p.m.)
The evening's No. 1 entertainment telecast, ABC's "Desperate Housewives" was the dominant entertainment choice in its 9 o'clock time slot in Total Viewers (15.6 million) and Adults 18-49 (5.6/12), overshadowing CBS' "Amazing Race"/ "Cold Case" combo by 4.0 million viewers and by 75% in Adults 18-49 (11.6 million & 3.2/7) and Fox's animated comedies by 9.4 million viewers and by 93% in Adults 18-49 ("Family Guy"/"American Dad" � 6.2 million & 2.9/6).
"Brothers & Sisters" (10:00-11:00 p.m.)
Competing against NBC's "Sunday Night Football," ABC's "Brothers & Sisters" ranked No. 1 during Sunday's 10 o'clock hour its 9th consecutive telecast this season in key Women: W18-49 (4.8/11) and W25-54 (5.6/13). Continuing to rank as the No. 1 non-sports show in the slot among young adults, "Brothers & Sisters" defeated its CBS drama competition in the hour ("Cold Case"/"The Unit") by 25% in Adults 18-49 (3.5/8 vs. 2.8/7).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to more than 28% currently, from 21% at the same point in 2007. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 11/30/08.