OXYGEN RECORDS BEST NOVEMBER EVER WITH DOUBLE DIGIT GROWTH AND PACING FOR BEST YEAR EVER
Oxygen.com Achieves 663% Growth Over November 2007
NEW YORK - December 2, 2008 - Oxygen celebrates ratings successes this month, with November becoming the network's best ever, based on Nielsen Media Research data. This was the best November ever for the network on all key demos: W18-49, P18-49, W18-34, and total viewers. The network is on target to celebrate its best year ever. Year to date, the network is experiencing double digit growth for primetime across all key demos.
In primetime for the month, Oxygen averaged 130,000 W18-49 viewers (up13% vs. November 2007), 178,000 P18-49 viewers (up 11%), 69,000 W18-34 (up 35%), and 342,000 total viewers (up 9%).
Oxygen is currently on pace to celebrate its best year ever. In primetime, the network exceeds full year 2007 results in key demos: by 35% among W18-49 (153,000 vs. 113,000), 35% on P18-49 (211,000 vs. 157,000), 25% for W18-34 (74,000 vs. 59,000), and 30% on a Total Viewer basis (388,000 vs. 299,000).
Oxygen's digital properties saw gains this month as well, with www.oxygen.com notching its best November ever in page views. For November, the site is up 663% compared to last November with 9.8 million page views and up 71% on video streams, with 774,000 streams.
Contributing to this month's success was the new series "Coolio's Rules" as well as the Oxygen original move, "Center Stage: Turn it Up." Oxygen notched its best Friday primetime ever among W18-49 (242,000) and W18-34 (193,000) during an encore of the movie on November 14. The night was also saw Oxygen's youngest median audience ever (24.4) for a Friday primetime.
Source: Nielsen Media Research, Most Current Data: Live + 7 through 11/9/08, blended with Live + Same Day through 11/30/08; individual day / telecast performance points based on Live + Same Day data for date and time of airing. Year to date performance data: Most Current Data: Live + 7 12/31/07 - 11/09/08, blended with Live + Same Day through 11/30/08, vs. Live+7 data 1/1/07 - 12/30/07; cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000).
Source, Oxygen.com: Page Views and Monthly Unique Visitors - Insight XE before May '08 (beginning April '03), Omniture SiteCatalyst May'08 forward; Video Streams - FeedRoom solely before June '08 (beginning August '06), FeedRoom and Omniture SiteCatalyst jointly June '08 forward. All November 2008 digital figures span 11/1 -11/30; all previous monthly figures are also full calendar months.
Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "Bad Girls Club," "The Janice Dickinson Modeling Agency," and "Tori & Dean: Home Sweet Hollywood."