Cartoon Network Offers Thanks for November Prime and Total Day Delivery Gains
December 03, 2008
Monthly Performance Grows Between 4% to 15% Among Kids 6-11, Kids 2-11 and Tweens 9-14
Thursday Night Comedy Franchise Grows Between 46% to 91%; Friday Night's Star Wars: The Clone Wars
Improves Targeted Kid Delivery Between 63% to 101%
Cartoon Network had much to be thankful for in November '08 as monthly delivery results across all targeted kid demos advanced by significant gains compared to the network's November '07 performance, according to preliminary data from Nielsen Media Research. Prime time delivery showed the largest increases, rising 14% among kids 2-11, 15% among kids 6-11 and 5% among tweens 9-14. Total day delivery also grew compared to the same 2007 time period, up 6% with kids 2-11, 12% with kids 6-11 and 4% with tweens 9-14.
Standouts among Cartoon Network prime time programming included the Thursday night comedy franchise Har Har Tharsdays (7-10 p.m.), which aired for the first four of the five-week November rating period. Across November '08 compared to November '07, the block earned 46% delivery growth among kids 2-11, 68% growth among kids 6-11 and 91% growth among tweens 9-14. The original animated series Chowder (8 p.m.) posted strong double and triple-digit growth over the prior year, charting 73% growth among kids 2-11, 104% growth among kids 6-11 and 143% growth among tweens 9-14. The anchor of the comedy franchise, Total Drama Island (9 p.m.) scored the largest growth overall, posting 101% gains among kids 2-11, 128% gains among kids 6-11 and 168% gains among tweens 9-14.
On Friday night, exclusive action-driven programming from 8-11 p.m. propelled more modest growth among kids 2-11, 6-11 and 9-14. Soaring into the stratosphere, however, was the remarkable performance of Star Wars: The Clone Wars (9 p.m.), which earned double and triple-digit growth among its target audience. Compared to the same Nov. '07 time period, kids 2-11 delivery increased by 63%, kids 6-11 by 80% and tweens 9-14 by 101%. Similarly, the Cartoon Network original series Ben 10: Alien Force (9:30 p.m.) also provided significant ammunition to Friday night, earning 36% delivery increases among kids 2-11, 46% increases among kids 6-11 and 48% increases among tweens 9-14.
Highlights of Cartoon Network's November 2008 performance compared to the November 2007 time period include the following:
Cartoon Network November 2008 Prime Time (Mon.-Sat., 8-11 p.m.; Sun, 8-10 p.m.) vs. November 2007
� Kids 2-11 delivery (783,000) grew by 14%, and ratings (1.9) by 12%
� Kids 6-11 delivery (554,000) increased by 15%, and ratings (2.3) by 15%
� Tweens 9-14 delivery (439,000) improved by 5%, and ratings (1.8) by 6%
Cartoon Network November 2008 Total Day (Mon.-Sat., 6 a.m.-11 p.m.; Sun, 6 a.m.-10 p.m.) vs. Nov. 2007
� Kids 2-11 delivery (631,000) grew by 6%, and ratings (1.5) were unchanged
� Kids 6-11 delivery (431,000) increased by 12%, and ratings (1.8) by 13%
� Tweens 9-14 delivery (305,000) improved by 4%, and ratings (1.2) were unchanged
Har Har Tharsdays Nov. 2008 Comedy Line-up (Thurs., 7-10 p.m.) vs. the Nov. 2007 time period
� Kids 2-11 delivery (1,134,000) grew by 46%, and ratings (2.8) by 47%
� Kids 6-11 delivery (850,000) increased by 68%, and ratings (3.5) by 67%
� Tweens 9-14 delivery (697,000) improved by 91%, and ratings (2.9) by 93%
Star Wars: The Clone Wars and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & � Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.
Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
RATING PERIOD: 10/27/08 � 11/30/08
SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited. NOTES: All ratings based on Total U.S. Television Universe of 114,500,000 homes.