or


[12/10/08 - 01:29 PM]
Record-Breaking Original Programming Drives TNT to Sixth Consecutive Year as Ad-Supported Cable's #1 Network Among Adults 25-54 in Total Day
TNT spins the numbers for the year to date.

[via press release from TNT]

Record-Breaking Original Programming Drives TNT to Sixth Consecutive Year As Ad-Supported Cable's #1 Network Among Adults 25-54 in Total Day

December 10, 2008

Driven in large part by the success of its high-profile original series, TNT has once again secured its place as ad-supported cable's #1 network in total day delivery of adults 25-54, according to year-to-date numbers from Nielsen Media Research. This will mark the sixth consecutive year TNT has won that prized demographic.

TNT's enormous success in 2008, which included year-over-year growth across the board, was revved-up by stellar performances by the network's original series � two that returned from previous years and two that debuted this year.

The Closer continued to solidify its position as ad-supported cable's #1 series of all time, this year averaging 8.5 million viewers, while Saving Grace scored a loyal audience of 5.2 million viewers. Raising the Bar burst onto the scene with a record-breaking launch on Labor Day, and Leverage scored a personal best for the network with its debut during the height of the broadcast season.

On the sports front, TNT's coverage of the 2007-08 NBA regular season, the NBA All-Star game and the NBA Playoffs all scored significant growth vs. last year.

"Our strategy this year has been to aggressively expand TNT's slate of high-quality original programming," said Steve Koonin, president of Turner Entertainment Networks. "We built on the enormous critical and popular success of The Closer and Saving Grace with the launches of Raising the Bar and Leverage, setting the stage for TNT to continue challenging the broadcast networks head-on in the coming year."

2008 Ratings Highlights for TNT:

Year-to-date, TNT ranks #1 in adults 25-54 in total day, up 6% vs. last year.

� TNT is showing primetime and total-day growth across the board, with adults 18-34, adults 18-49, adults 25-54, households and viewers up when compared to last year.

TNT's The Closer continues to rank as ad-supported cable's #1 series of all time. This summer, it averaged 8.5 million viewers, 6.3 million households, 2.7 million adults 18-49 and 3.7 million adults 25-54.

� The Closer showed growth when compared to last summer, with adults 18-49 up 4%, adults 25-54 up 6% and women 18-49 up 7%.

For its second season, TNT's Saving Grace averaged 5.2 million viewers, 4.0 million households, 1.7 million adults 18-49 and 2.4 million adults 25-54.

� Saving Grace consistently ranked as ad-supported cable's #2 Monday program (behind The Closer).

TNT's new drama series, Raising the Bar, premiered Labor Day and set a new record with ad-supported cable's largest audience ever � 8.6 million viewers and 6.3 million households � for a new series launch.

� The premiere of Raising the Bar also ranked as ad-supported cable's top series launch for the year among adults 18-49 and adults 25-54.

� Raising the Bar averaged 3.2 million viewers for its first season.

TNT's latest drama series, Leverage, premiered Sunday, Dec. 8, and was watched by 5 million viewers.

� Leverage scored TNT's best delivery ever of adults 18-49 (2.1 million) for an original series telecast during the broadcast season.

The TNT original movie The Librarian: Curse of the Judas Chalis scored big numbers for its December premiere. It was watched by more than 5.4 million viewers.

On the sports front, TNT's 2007-08 coverage of the NBA garnered double-digit growth across the board, with viewers up 12%, adults 18-34 up 29%, adults 18-49 up 25%, adults 25-54 up 26%, men 18-34 up 39%, men 18-49 up 29% and men 25-54 up 26%.

� TNT's Feb. 17 coverage of the 2008 NBA All-Star Game on TNT delivered terrific key demo growth among adults 18-34 (+18%), adults 18-49 (+5%), men 18-34 (+20%) and men 18-49 (+5%). The adult and men 18-34 deliveries were TNT's best since the 2005 NBA All Star Game.

� NBA All-Star Saturday Night on TNT was the most watched in the event's 23-year history. The festivities saw increases among viewers (+7%), adults 18-34 (+13%), adults 18-49 (+13%), men 18-34 (+17%) and men 18-49 (+15%).

� TNT's coverage of the 2008 NBA Playoffs was especially strong in audience delivery this year, with the playoff averages showing year-over-year growth among households (+15%), viewers (+14%), adults 18-34 (+25%), adults 18-49 (+22%), adults 25-54 (+24%), men 18-34 (+30%), men 18-49 (+23%) and men 25-54 (+22%).

Turner Network Television (TNT), one of cable's top-rated networks, is television's destination for drama and home to such original series as the acclaimed and highly popular detective drama The Closer, starring Kyra Sedgwick; Saving Grace, starring Holly Hunter; Raising the Bar, with Mark-Paul Gosselaar, Gloria Reuben and Jane Kaczmarek; Leverage, starring Timothy Hutton; and Trust Me, with Eric McCormack and Tom Cavanagh. TNT also presents such powerful dramas as Bones, Cold Case, Law & Order, Without a Trace, ER and Charmed; broadcast premiere movies; compelling primetime specials, such as the Screen Actors Guild Awards�; and championship sports coverage, including NASCAR and the NBA. TNT is available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

All claims are based on Live + 7 data when available. All other claims are based on Live + Same Day data.

Year-to-Date Ratings Period: 12/31/07-12/7/08





  [december 2008]  
S
M
T
W
T
F
S
 


· CLOSER, THE (TNT)
· LEVERAGE (TNT)
· LIBRARIAN 3, THE: CURSE OF THE JUDAS CHALICE (TNT)
· RAISING THE BAR (TNT)
· SAVING GRACE (TNT)









most recent ratings | view all posts
[04/01/15 - 09:38 AM]
USA Network's WWE "Monday Night Raw" Attracts Largest Audience in Nearly Three Years
USA spins the numbers for Monday, March 30.

[04/01/15 - 08:45 AM]
NBC Ties for the Nightlong Win Against All-Original Competition on the Big 4, Despite Encores of "Voice" and "Chicago Fire"
NBC spins the numbers for Tuesday, March 31.

[04/01/15 - 08:38 AM]
Tuesday's Broadcast Ratings: "NCIS," "Dovekeepers" Top Viewers for CBS
The Eye however shares the adults 18-49 crown with NBC last night.

[04/01/15 - 08:36 AM]
"Forever" Is No. 1 at 10pm in Adults 18-49 with an 11% Rise Week to Week
ABC spins the numbers for Tuesday, March 31.

[03/31/15 - 01:15 PM]
HGTV Delivers Record-Breaking Ratings in First Quarter 2015
HGTV spins the numbers for the quarter to date.

[03/31/15 - 01:02 PM]
Turner Broadcasting's TBS and Adult Swim Score Top 5 Primetime Rankings Among Adults 18-34 and Adults 18-49 in Primetime
Turner further spins the numbers for the week of March 9-15.

[03/31/15 - 12:52 PM]
Disney Channel Is 1Q15's #1 Total Day Cable Network in Total Viewers and Kids 6-11; 24-Hour Disney Junior Channel Soars to Record Quarterly Highs
Disney Channel spins the numbers for the quarter to date.

[03/31/15 - 12:51 PM]
Disney XD Delivers #1 Quarter of All Time in Total Viewers and Target Demographics
Disney XD spins the numbers for the quarter to date.

[03/31/15 - 12:29 PM]
NASCAR Sprint Cup Race From Martinsville Sets FOX Sports 1 Audience Mark
FOX Sports spins the numbers for Sunday, March 29.

[03/31/15 - 09:26 AM]
"Live" Nearly Ties "Dr. Phil" as the Week's No. 1 Syndicated Talker in Households
Disney/ABC Domestic Television spins the numbers for the week of March 16-20.

[03/31/15 - 09:00 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Time and the Sixth in Seven Weeks
CBS spins the numbers for Sunday, March 29.

[03/31/15 - 08:44 AM]
NBC Wins Monday with "The Voice" #1 Among Big 4 Programs in 18-49 by a 52% Margin
NBC spins the numbers for Monday, March 30.

[03/31/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Tops Demos for Sixth Consecutive Week
Plus: ABC is the most-watched network for the past three weeks.

[03/31/15 - 08:30 AM]
ABC Is Monday's Most Watched Network for the 3rd Week Running
ABC spins the numbers for Monday, March 30.

[03/30/15 - 01:29 PM]
ABC Family's "The Fosters" and "Chasing Life" Rise to Season Highs in Finales
ABC Family further spins the numbers for Monday, March 23.