or


[12/10/08 - 01:31 PM]
TruTV Scores Network Records in Delivery of Key Demos During First Year of New Branding
truTV spins the numbers for the year to date.

[via press release from truTV]

truTV Scores Network Records in Delivery of Key Demos During First Year of New Branding

December 10, 2008

As it nears the end of its first year as truTV, the network is celebrating a number of victories, including best-ever deliveries of male viewers in the network's 17-year history and a significant drop in the network's median age, according to year-to-date data from Nielsen Media Research. The network's success over the past year included the launches of several original series that garnered time-period growth for the network in delivery of adults and men 18-49.

"Our first year out of the gate with new branding has been extraordinary, with all of the elements coming together to position truTV as an exciting new voice in the cable world," said Marc Juris, executive vice president and general manager for truTV. "Next year, we look forward to continuing to build and expand the truTV brand and the network's signature �actuality' programming."

2008 Ratings Highlights for truTV:

truTV � formerly known as Court TV � is on track to score its best year ever in primetime delivery of men 18-34, men 18-49 and men 25-54, as well as all male viewers. The network also is within striking distance to score its best year ever in primetime delivery of adults 18-49.

truTV's median age has dropped four years, from 52 to 48, when comparing the fourth quarter of 2007 (prior to rebranding) to the third quarter and fourth-quarter-to-date of 2008.

truTV's new branding has led to a greater composition of male viewers, with men making up 54% of the network's primetime audience, a rise from 49% in 2007.

Several new series on truTV have delivered strong growth among key adult and male demos for their time periods.

� BLACK GOLD delivered 47% growth among adults 18-49 and 138% growth among men 18-49 when compared to the same timeslot a year ago.

� THE SMOKING GUN PRESENTS� garnered 31% time-period growth among adults 18-49 and 47% growth among men 18-49.

� OCEAN FORCE: HUNTINGTON BEACH scored 45% growth for its timeslot among adults 18-49 and 53% growth among men 18-49.

� REHAB: PARTY AT THE HARD ROCK HOTEL delivered 48% growth among adults 18-49 and 75% growth among men 18-49 for its timeslot.

� THE PRINCIPAL'S OFFICE earned 9% growth among adults 18-49 and 11% among men 18-49 in its time period.

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households and enjoying more than a year of solid and consistent ratings growth, truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. Among truTV's primetime fan favorites are the original series Forensic Files, Ocean Force, Haunting Evidence, Psychic Detectives, Dominick Dunne's Power, Privilege and Justice and Speeders. During the daytime, the channel features expert trial coverage under the name IN SESSION.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

All claims are based on Live + 7 data when available. All other claims are based on Live + Same Day data.

Year-to-Date Ratings Period: 12/31/07-12/7/08





  [december 2008]  
S
M
T
W
T
F
S
 


· BLACK GOLD (TRUTV)
· PRINCIPAL'S OFFICE, THE (TRUTV)
· REHAB: PARTY AT THE HARD ROCK HOTEL (TRUTV)









most recent ratings | view all posts
[04/22/14 - 02:48 PM]
Bravo Media's "Southern Charm" Earns Highest-Rated Episode of the Series with 1.2 Million Total Viewers
Bravo spins the numbers for Monday, April 21.

[04/22/14 - 02:45 PM]
Monday's Cable Ratings & Broadcast Finals: "The Voice," "DWTS" Lead Demos, Total Viewers
Plus: numbers for Food Network's "Rewrapped," Adult Swim's "The Boondocks" and FX's "Archer."

[04/22/14 - 12:30 PM]
Season Premiere of "Signed, Sealed, Delivered, Hallmark Channel's Newest Original Series, Posts 1.6 Household Rating
The Hallmark Channel spins the numbers for Sunday, April 20.

[04/22/14 - 11:56 AM]
Across the Third Week of April, Adult Swim Once Again Ranks #1 in Prime Time Among Adults 18-34
Turner spins the numbers for the week of April 14-20.

[04/22/14 - 11:19 AM]
2014 Stanley Cup Playoffs Up 63% on Cable Through First 5 Days
NBC spins the numbers for its coverage of the NHL playoffs to date this season.

[04/22/14 - 11:18 AM]
Disney XD Soars to Its #2 Week in the Network's History in Prime in Total Viewers and Near Year-and-a Half Year Highs in Kids 2-11 and Boys 2-11
Disney XD spins the numbers for the week of April 14-20.

[04/22/14 - 11:10 AM]
ABC Wins the Week in Adults 18-49 and Is the Only Net Up Year to Year
ABC spins the numbers for the week of April 14-20.

[04/22/14 - 10:54 AM]
FOX Ranks No. 2 for the Week Among Adults 18-34 and No. 4 Among Adults 18-49
FOX spins the numbers for the week of April 14-20.

[04/22/14 - 10:53 AM]
CBS Continues Post-Olympic Winning Streak, Earning Its Seventh Straight Weekly Win
CBS spins the numbers for the week of April 14-20.

[04/22/14 - 10:50 AM]
Disney Channel Is TV's #1 Total Day Network for the 149th-Consecutive Week in Tweens and for the 148th Time in the Previous 149 Weeks in Kids 6-11
Disney Channel spins the numbers for the week of April 14-20.

[04/22/14 - 10:47 AM]
Sunday's Cable Ratings & Broadcast Finals: "Game of Thrones" Tops Easter Demos
Plus: numbers for Lifetime's "Devious Maids," WGN America's "Salem" and Comedy Central's "Tracy Morgan: Bona Fide."

[04/22/14 - 10:42 AM]
Saturday's Cable Ratings & Broadcast Finals: UFC, NBA Playoffs Top Demos
Plus: numbers for Lifetime's "A Day Late and a Dollar Short," Hallmark's "A Lesson in Romance" and BBC America's "Orphan Black."

[04/22/14 - 10:24 AM]
"The Voice" Ties for #1 in 18-49 Among Big 4 Primetime Programs for the Week of April 14-20
NBC spins the numbers for the week of April 14-20.

[04/22/14 - 09:17 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndie Talker in All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of April 7-11.

[04/22/14 - 08:36 AM]
NBC Wins the Night Among the Big 4 in Adults 18-49, Taking Six of Six Half-Hours with the #1 and #2 Shows of the Night
NBC spins the numbers for Monday, April 21.