or


[12/10/08 - 01:31 PM]
TruTV Scores Network Records in Delivery of Key Demos During First Year of New Branding
truTV spins the numbers for the year to date.

[via press release from truTV]

truTV Scores Network Records in Delivery of Key Demos During First Year of New Branding

December 10, 2008

As it nears the end of its first year as truTV, the network is celebrating a number of victories, including best-ever deliveries of male viewers in the network's 17-year history and a significant drop in the network's median age, according to year-to-date data from Nielsen Media Research. The network's success over the past year included the launches of several original series that garnered time-period growth for the network in delivery of adults and men 18-49.

"Our first year out of the gate with new branding has been extraordinary, with all of the elements coming together to position truTV as an exciting new voice in the cable world," said Marc Juris, executive vice president and general manager for truTV. "Next year, we look forward to continuing to build and expand the truTV brand and the network's signature �actuality' programming."

2008 Ratings Highlights for truTV:

truTV � formerly known as Court TV � is on track to score its best year ever in primetime delivery of men 18-34, men 18-49 and men 25-54, as well as all male viewers. The network also is within striking distance to score its best year ever in primetime delivery of adults 18-49.

truTV's median age has dropped four years, from 52 to 48, when comparing the fourth quarter of 2007 (prior to rebranding) to the third quarter and fourth-quarter-to-date of 2008.

truTV's new branding has led to a greater composition of male viewers, with men making up 54% of the network's primetime audience, a rise from 49% in 2007.

Several new series on truTV have delivered strong growth among key adult and male demos for their time periods.

� BLACK GOLD delivered 47% growth among adults 18-49 and 138% growth among men 18-49 when compared to the same timeslot a year ago.

� THE SMOKING GUN PRESENTS� garnered 31% time-period growth among adults 18-49 and 47% growth among men 18-49.

� OCEAN FORCE: HUNTINGTON BEACH scored 45% growth for its timeslot among adults 18-49 and 53% growth among men 18-49.

� REHAB: PARTY AT THE HARD ROCK HOTEL delivered 48% growth among adults 18-49 and 75% growth among men 18-49 for its timeslot.

� THE PRINCIPAL'S OFFICE earned 9% growth among adults 18-49 and 11% among men 18-49 in its time period.

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households and enjoying more than a year of solid and consistent ratings growth, truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. Among truTV's primetime fan favorites are the original series Forensic Files, Ocean Force, Haunting Evidence, Psychic Detectives, Dominick Dunne's Power, Privilege and Justice and Speeders. During the daytime, the channel features expert trial coverage under the name IN SESSION.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

All claims are based on Live + 7 data when available. All other claims are based on Live + Same Day data.

Year-to-Date Ratings Period: 12/31/07-12/7/08





  [december 2008]  
S
M
T
W
T
F
S
 


· BLACK GOLD (TRUTV)
· PRINCIPAL'S OFFICE, THE (TRUTV)
· REHAB: PARTY AT THE HARD ROCK HOTEL (TRUTV)





most recent ratings | view all posts
[10/30/26 - 08:57 AM]
ABC News Wins Across Friday Night, Sunday Morning and Late-Night
"20/20: Help Dale Find Dee" ranked as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.

[10/29/26 - 03:25 PM]
Champions at Last: 14.2 Million Viewers Projected for FOX Sports' Coverage of Milwaukee Brewers World Series Clinch
13,476,000 viewers tuned in for World Series Game 4 presented by Capital One across FOX and FOX Deportes.

[10/29/26 - 12:21 PM]
ABC Thursday Returns Strong with "9-1-1" and "9-1-1: Nashville" Rising Over Previous Season Averages
The Season 10 debut of "9-1-1" (8 p.m.) earned 8.14 million Total Viewers after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, based on Nielsen's competitive multiplatform measurement.

[10/28/26 - 03:31 PM]
Cowboys-Eagles on "Monday Night Football" Delivers 18.8M Viewers
Seven weeks into ESPN's Super Bowl LXI season, "Monday Night Football" is up 26% compared to the same point in 2025, averaging 19M viewers.

[10/28/26 - 11:30 AM]
"The Drew Barrymore Show" Hits All-Time Series High
This season to date, "The Drew Barrymore Show" averaged 1.90 million total viewers, up +36% year over year.

[10/28/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of October 19
"The Terminal List," "Carrie," "Reacher," "Neagley," and "Off Campus" led all original series worldwide.

[10/27/26 - 03:36 PM]
College Football on FOX Scores Big Numbers in Week 8
7,015,000 viewers tuned into FOX "Big Noon Saturday" for Indiana's win over Michigan.

[10/27/26 - 03:14 PM]
FOX's "America's Game of the Week" Roars with 24,670,000 Viewers in Week 7
The network's Sunday window ranks as the #1 program in all of television through the first seven weeks of the season (24,749,000 average).

[10/27/26 - 03:10 PM]
NFL's First-Ever Paris Game Draws 7.7M Viewers, Concluding Strong October for NFL Network
NFL Network's October International Series slate is averaging 7.1M viewers, up 18% vs. the network's overall six-game International Series average last season.

[10/27/26 - 03:03 PM]
No Time Like October: FOX Sports Drives in 12,259,000 Viewers for Game 1 and 10,854,000 Viewers for Game 2
Both telecasts were the most-watched of their respective days on any network.

[10/27/26 - 02:59 PM]
NBC and Peacock Deliver Most-Watched WNBA Finals Game 4 Ever
Led by Gabby Williams' 17 points, Golden State's 67-62 win over Atlanta peaked at 2.5 million viewers for the game's exciting conclusion from 3:30-3:45 p.m. ET.

[10/27/26 - 02:40 PM]
"College GameDay Built by The Home Depot" Continues Record-Setting Season; ESPN Networks Deliver Three of the Top Five Games Across All Nets
Ole Miss/Texas (8.1 million) was the top game of the week and added to ESPN's nine total games this season with 8+ million viewers.

[10/27/26 - 02:06 PM]
Chiefs-Seahawks Is Most Watched Week 7 NBC "Sunday Night Football" Game Since 2013, Averaging 26.3 Million Viewers on NBC & Peacock
The audience peaked at 29.0 million viewers on NBC and Peacock in the second quarter (9:30-9:45 p.m. ET).

[10/27/26 - 01:01 PM]
"Crystal Lake" Makes Killer Debut on Peacock
"Crystal Lake" has generated 1.3 billion minutes watched over its first 11 days, making it the fourth highest scripted original series ever on Peacock.

[10/26/26 - 11:32 AM]
ESPN's NBA Opening Week Delivered Its Largest Audience Since 2014
The Philadelphia 76ers' victory over the Cleveland Cavaliers averaged 2.5 million viewers, up 26% from last year's comparable game.