or


[12/17/08 - 08:38 AM]
Oxygen Marks Best Year Ever with NBC Universal Acquisition
Oxygen spins the numbers for the year to date.

[via press release from Oxygen]

OXYGEN MARKS BEST YEAR EVER WITH NBC UNIVERSAL ACQUISITION

Network Delivers Triple Digit Increases Online, Double Digit Increases Across All Key Demos Under the Successful "Live Out Loud" Rebrand in 2008

NEW YORK - December 17, 2008 - For the first full year under the NBC Universal umbrella, Oxygen experienced triple digit growth online and double digit growth on-air celebrating its best year ever in primetime and total day across every demographic and all metrics, based on Nielsen Media Research data. The year comes to a close with another high for the network - the successful return of the "Bad Girls Club," which became the network's highest rated and most watched season premiere ever besting the previous high held by the wildly successful, "Tori & Dean: Home Sweet Hollywood."

For the year, the network reached new highs among its digital properties; added 100 new advertisers; implemented its first e-commerce initiative and made history by breaking numerous network records in 2008. Additionally, Oxygen now ranks No. 25 for W18-49 (up from No. 29 in 2007) and No. 27 for P18-49 (up from No. 32) among all ad-supported cable networks.

Oxygen scored impressive year-over-year gains among key demos, averaged P18-49 (averaging 211,000, a 34% gain), W18-49 (153,000, a 35% gain), W18-34 (75,000, a 27% gain) and total viewers (390,000, a 30% gain). The third quarter of 2008 marks Oxygen's best quarter ever, and the network is on pace to achieve a 14th consecutive quarter of year-over-year growth in primetime among P18-49, W18-49 and W18-34.

"I've seen extraordinary growth since I joined Oxygen nearly a year ago; achieving a 27% increase among our target of W18-34, Generation O, is a phenomenal accomplishment," said Jason Klarman, General Manager, Oxygen Media. "The 'Live Out Loud' branding is resonating with our audience. They are connecting with our programming and our digital properties, as evidenced by the numbers."

The year was punctuated with many milestones for the network including the first telecast to draw one million viewers or more. In total, thirteen Oxygen telecasts held this distinction. Other milestones achieved include: the best month ever (July, 2008), best week ever (w/o July 7) and the official rebrand of the network with its 'Live Out Loud" tagline, showcasing a new look both on air and on line. (June 2008).

Oxygen's digital properties are experiencing huge triple digit growth. Oxygen's website saw a substantial increase of 498% in monthly page views when compared to 2007. Average monthly unique visitors were up 42% this year and monthly video streams are up 74% compared to 2007. Page views for www.oxygen.com totaled 118 million in 2008, up 492 % compared to the 20 million in 2007. Video streams this year totaled 18.0 million, up 63% compared to the 10.6 million in 2007. The Network has aggressively moved into new digital applications as a way to further enhance the viewers and fan experience including, live mobile polling, a twitter application, a new online video player, an e-commerce site, a WAP site and VOD programming.

Under the new leadership team, every existing program franchise outperformed all previous seasons. They include "Bad Girls Club," which recently experienced the best season premiere ever with season three "Tori & Dean: Home Sweet Hollywood," a cornerstone of Oxygen's programming successes, and "The Janice Dickinson Modeling Agency" which saw its best season ever this year. Theatrical telecasts performed well for the network in 2008 with "Rumor Has It" on July 12 becoming the network's highest rated and most watched theatrical telecast drawing in 1.25 million viewers.

The new year will bring brand new series to the network including "Addicted to Beauty" a docu-soap that goes behind the scenes of one of the country's hottest medi-spas as seen through the eyes of the larger than life staff. It will join "Dance Your Ass Off," a competition, weight loss show where full-figured contestants who struggle with their weight dance to unleash their inner thin. Premiere dates are forthcoming.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 11/30/08, blended with Live + Same Day through 12/14/08; individual day / telecast performance points based on Live + Same Day data for date and time of airing. Cable ranks : Most Current Data: Live + 7 through 11/30/08, blended with Live + Same Day through 12/14/08 vs. Live+7 Data, 01/01/07 - 12/30/07; includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000).

Source, Oxygen.com: Page Views and Monthly Unique Visitors - Insight XE before May '08, Omniture SiteCatalyst May'08 forward; Video Streams - FeedRoom solely before June '08, FeedRoom and Omniture SiteCatalyst jointly June '08 forward. 2008 totals are 1/1-12/15/08; 2007 totals are 1/1-12/31/07 | 2008 averages are Jan '08 - Nov '08; 2007 totals are Jan '07 - Dec '07.

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Tori & Dean: Home Sweet Hollywood."





  [december 2008]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)
· DANCE YOUR ASS OFF (OXYGEN)
· JANICE DICKINSON MODELING AGENCY, THE (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."

[05/25/16 - 08:30 AM]
"Empire" No. 1 Broadcast Series of 2015-2016 Season
FOX spins the numbers for the season to date.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 08:55 AM]
Monday's Broadcast Ratings: "The Bachelorette" Return Pushes ABC on Top
The Alphabet wins the night over NBC among adults 18-49.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/22/16 - 08:50 AM]
Saturday's Broadcast Ratings: ABC Leads Low Key Demo Race
"20/20 Saturday" tops the night among adults 18-49.

[05/22/16 - 08:46 AM]
"SNL" Ranks #1 for the Night in the Metered Markets
NBC spins the numbers for Saturday, May 21.

[05/21/16 - 08:38 AM]
Friday's Broadcast Ratings: ABC Tops Demos as "20/20" Rises
The Alphabet's perennial newsmagazine and the season finale of "Shark Tank" lead the night among adults 18-49.

[05/21/16 - 08:38 AM]
ABC Wins Season's Final Friday with the Top 2 Shows
ABC spins the numbers for Friday, May 20.

[05/21/16 - 08:27 AM]
"Grimm" Matches Its 18-49 High Since March 18
NBC spins the numbers for Friday, May 20.

[05/20/16 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The season finale of "Grey's Anatomy" leads the night among adults 18-49.

[05/19/16 - 08:43 AM]
Wednesday's Broadcast Ratings: "Empire" Rises with Its Season Finale
FOX tops the night among adults 18-49 while CBS is the most-watched network.

[05/18/16 - 08:58 AM]
Tuesday's Broadcast Ratings: "NCIS" Season Finale Sparks CBS Victory
Michael Weatherly's swan song leads the night in both total viewers and adults 18-49.

[05/17/16 - 01:25 PM]
Hallmark Channel Steals Saturday Night with Premiere of "Tulips in Spring"
The Hallmark Channel spins the numbers for the week of May 9-15.

[05/17/16 - 08:56 AM]
ESPN Delivers Best WNBA Regular-Season Audience Since 2001
ESPN spins the numbers for Saturday, May 14.