or


[01/10/09 - 01:28 PM]
'Howie Do It' Captures a 10-Month Non-Olympic Time-Period High
NBC spins the numbers for Friday, January 9.

[via press release from NBC]

'HOWIE DO IT' CAPTURES A 10-MONTH NON-OLYMPIC TIME-PERIOD HIGH

'HOWIE DO IT' IMPROVES ON NBC'S SEASON AVERAGE IN THE SLOT BY 91 PERCENT IN 18-49

UNIVERSAL CITY, Calif. � January 10, 2009 � Last night's premiere of the new NBC reality series "Howie Do It" has captured NBC's highest non-Olympic results in the time period in more than 10 months, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

From 8-9 p.m. ET, the debut of "Howie Do It" averaged a 2.1 rating, 7 share in adults 18-49 and 7.7 million viewers overall, NBC's strongest Nielsen figures in the time slot, excluding Olympics, since February 22, 2008 in 18-49 and since February 15, 2008 in total viewers.

The debut of "Howie Do It" improved on NBC's season averages in the time period by 91 percent in 18-49 rating (2.1 vs. 1.1) and 3.0 million persons or 63 percent in total viewers (7.7 million vs. 4.7 million). The series, hosted by executive producer Howie Mandel, ranked #2 in the time period in adults 18-49 and total viewers and #1 among adults 18-34 (tie) and men 18-49 (pending updates).

At 9 p.m. ET last night, NBC's "Lipstick Jungle" (1.4/4 in 18-49, 4.1 million viewers overall) matched its highest 18-49 rating to date as a Friday regular and delivered its second-biggest overall audience over those eight telecasts. From its first half-hour to its second, "Lipstick Jungle" increased its 18-49 rating by 15 percent (to a 1.5 from a 1.3). Note that "Lipstick Jungle's" "live plus same day" ratings are increasing by 34 percent in 18-49 in "live plus seven day" results, giving "Lipstick Jungle" the biggest jump among all primetime network series.

At 10 p.m., "Dateline NBC" delivered a 1.3/3 in 18-49 and 4.9 million viewers overall. From its first half-hour to its second, "Dateline" increased its 18-49 rating by 36 percent (to a 1.5/4 from a 1.1/3) and its overall viewership by 22 percent (to 5.4 million from 4.4 million).

Preliminary 18-49 averages for Friday night are: CBS 2.3/7; ABC, 1.9/6; NBC, 1.6/5; ABC, 1.6/5; CW, 0.5/2. In overall total viewers, January 9 preliminary results are: CBS, 10.3 million; ABC, 6.1 million; NBC, 5.5 million; Fox, 4.2 million; CW, 1.1 million

Official national results for Friday night are due from Nielsen Monday, Jan. 12.





  [january 2009]  
S
M
T
W
T
F
S
    


· DATELINE NBC (NBC)
· HOWIE DO IT (NBC)
· LIPSTICK JUNGLE (NBC)





most recent ratings | view all posts
[10/22/18 - 08:21 AM]
Sunday's Broadcast Ratings: Another Sunday, Another NFL Win for NBC
The Peacock takes home the top spot in both total viewers and adults 18-49.

[10/21/18 - 09:07 AM]
Saturday's Broadcast Ratings: ABC, College Football Once Again Top Charts
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/20/18 - 08:45 AM]
Friday's Broadcast Ratings: FOX Edges Tight Demo Race with CBS
"Last Man Standing" once again leads the night among adults 18-49.

[10/19/18 - 08:13 AM]
Thursday's Broadcast Ratings: FOX Holds Onto Demo Crown with "Thursday Night Football"
Despite a blowout Broncos-Cardinals game, the network once again takes home top honors among adults 18-49.

[10/18/18 - 08:13 AM]
Wednesday's Broadcast Ratings: "Empire" Rises as FOX Tops Demos
The network's flagship drama is the only series up week-to-week among adults 18-49.

[10/17/18 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Holds Off Demo Push by ABC Debuts
The Alphabet's premiere of "The Conners" leads all programs last night among adults 18-49.

[10/16/18 - 08:16 AM]
Monday's Broadcast Ratings: "The Voice" Once Again Tops Charts for NBC
The Peacock leads the evening in total viewers and adults 18-49.

[10/16/18 - 07:17 AM]
ESPN's "Monday Night Football": 49ers-Packers Up 38 Percent Year-Over-Year
ESPN spins the numbers for Monday, October 15.

[10/15/18 - 08:23 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock once again takes home top honors in total viewers and adults 18-49.

[10/14/18 - 08:28 AM]
Saturday's Broadcast Ratings: ABC Cruises to Victory with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/14/18 - 07:49 AM]
College Football Week 7: ABC's "Saturday Night Football" Up an Impressive 57% Year-Over-Year
ESPN spins the numbers for Saturday, October 13.

[10/13/18 - 08:28 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Top Demo Race
The network take home the adults 18-49 crown while CBS is the most-watched network.

[10/12/18 - 03:26 PM]
"The Good Place" & "Superstore" Debuts Set Series Records in Digital
NBC further spins the numbers for the season to date.

[10/12/18 - 11:44 AM]
Freeform's Newly Expanded "31 Nights of Halloween" Launches with Gains Over the Prior Year, as 'Hocus Pocus' Reaches 8.2 Million Viewers in Its First Week
Freeform further spins the numbers for the week of October 1-7.

[10/12/18 - 08:26 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in Latest FOX Victory
The network once again takes home top honors in total viewers and adults 18-49.