or


[01/14/09 - 12:19 PM]
ABC's Tuesday Is Up by 15% in Viewers and by a Substantial 64% in Adults 18-49 Over the Year Ago Night
ABC spins the numbers for Tuesday, January 13.

[via press release from ABC]

Quick Take for Tuesday, January 13, 2009 (Fast Affiliate Live + Same Day Ratings)

Opposite Fox's "American Idol" Premiere, ABC's Tuesday is Up by 15% in Viewers and by a Substantial 64% in Adults 18-49 Over the Year Ago Night

"Homeland Security USA" Improves the 8pm Time Period by 1.6 Million Viewers and by 50% in Adults 18-49 Over ABC's Year-Ago Performance

"Scrubs" at 9:30pm Holds 100% of its Lead-in in All Key Adult Demos

ABC News' "Primetime: What Would You Do?" is Up Week to Week in Viewers and Adults 18-49, Hitting Series Highs in Adults 18-34 and Men 18-34

Tuesday Night (8:00-11:00 p.m.)

Opposite the season premiere of Fox's "American Idol," ABC was up over the same night last year (01/15/08) by 15% in Total Viewers (5.9 million vs. 5.1 million) and by a substantial 64% in the key Adults 18-49 sales demo (2.3/6 vs. 1.4/3).

"Homeland Security USA" (8:00-9:00 p.m.)

Airing against the first hour of "American Idol," ABC's "Homeland Security USA" saw increases for the Net at 8:00 p.m. over the same night last year, up by 1.6 million viewers (6.0 million viewers vs. 4.4 million) and by 50% in Adults 18-49 (1.8/5 vs. 1.2/3).

� Despite the competition, "Homeland Security USA" grew from start to finish among Adults 18-34 (1.3/4 to 1.4/4) and Adults 18-49 (1.8/5 to 1.9/5).

"Scrubs" (9:00-9:30 p.m.)

ABC's "Scrubs" earned second place in its half-hour among Men 18-34 (2.2/6) to Fox's "American Idol."

"Scrubs" (9:30-10:00 p.m.)

At 9:30pm, the night's second episode of "Scrubs" retained 100% of its lead-in across each of the key Adult demographics: Adults 18-34 (2.4/6), Adults 18-49 (2.2/5) and Adults 25-54 (2.0/4).

"Primetime: What Would You Do?" (10:00-11:00 p.m.)

Airing against established original dramas on NBC ("Law & Order: SVU") and CBS ("Without a Trace"), ABC News' "Primetime: What Would You Do?" was up over its week-ago season premiere in both Total Viewers (7.3 million vs. 7.0 million) and Adults 18-49 (2.8/7 vs. 2.7/7). The ABC newsmagazine ranked No. 2 in the hour, beating "Without a Trace" among Adults 18-34 (2.6/7 vs. 1.7/5) and Men 18-49 (2.4/6 vs. 2.2/6).

� "Primetime: What Would You Do?" hit series highs in Adults 18-34 (2.6/7) and Men 18-34 (2.3/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Program Ratings), 1/13/09.





  [january 2009]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (FOX)
· HOMELAND SECURITY USA (ABC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· PRIMETIME (ABC)
· SCRUBS (ABC)
· WITHOUT A TRACE (CBS)











most recent ratings | view all posts
[10/01/14 - 10:00 AM]
OWN: Oprah Winfrey Network Delivers Growth Across Key Demos in Third Quarter
OWN spins the numbers for the third quarter of 2014.

[10/01/14 - 09:46 AM]
Bounce TV Posts Double-Digit Viewership Gains in Third Quarter
Bounce TV spins the numbers for the third quarter of 2014.

[10/01/14 - 09:29 AM]
"NCIS: New Orleans" Retains 95% of Its Premiere in Viewers and 92% in Adults 18-49
CBS spins the numbers for Tuesday, September 30.

[10/01/14 - 08:48 AM]
NBC Wins Tuesday Night in Adults 18-49 Among the Big 4 Networks by a 59% Margin
NBC spins the numbers for Tuesday, September 30.

[10/01/14 - 08:46 AM]
Live+3: ABC's "Shark Tank" Solidifies Its Rank as Friday's #1 TV Show in Adults 18-49 with Its Strongest-Ever Season Premiere
ABC further spins the numbers for Friday, September 26.

[10/01/14 - 08:30 AM]
NBCSN Primetime & Total Day Viewership Increase for Fourth Consecutive Quarter
NBCSN spins the numbers for the third quarter of 2014.

[10/01/14 - 08:27 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues Win Streak for NBC
The Peacock's reality franchise once again replicates its week ago numbers among adults 18-49.

[10/01/14 - 08:16 AM]
ABC's New Tuesday Comedies Beat FOX's Comedies
ABC spins the numbers for Tuesday, September 30.

[10/01/14 - 07:45 AM]
ABC Ranks #1 with Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 22-28.

[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.

[09/30/14 - 12:20 PM]
TNT Extends Its Summer Victory by Ranking as Basic Cable's #1 Network in Primetime for Q3 2014 Among Total Viewers
Turner spins the numbers for the third quarter to date.