or


[01/14/09 - 03:07 PM]
Bad Girls Club Breaks One Million Viewers for First Time This Season
Oxygen spins the numbers for Tuesday, January 13.

[via press release from Oxygen]

"BAD GIRLS CLUB" BREAKS ONE MILLION VIEWERS FOR FIRST TIME THIS SEASON

Tuesday's Episode Among Oxygen's Top Five Best-Telecasts-Ever In Key Demos

NEW YORK -- January 14, 2009 - Tuesday's premiere episode of Oxygen's "Bad Girls Club" ("The Tipping Point") became the show's most watched telecast of the season, according to Nielsen Media Research. The episode was among one of Oxygen's best telecasts ever, with the second-largest W18-34 audience for a telecast in network history; it was also the network's best overall Tuesday primetime ( 8P-11P) result among W18-34. For the hour, Oxygen was the number three cable network among W18-34. The episode was also the network's number five most-watched telecast ever for W18-49, P18-49 and total viewers.

The episode drew in 834,000 P18-49 (a 38% increase compared to the previous episode), 634,000 W18-49 (a 39% increase), 498,000 W18-34 (a 35% increase) and 1.1 million total viewers (a 32% increase).

Oxygen's digital properties delivered increases as well, with the show's website registering 3.4 million page views and 592,000 video streams in the week leading up to Tuesday's episode. Compared to last week, the website is up 54% in page views and 83% in video streams. Last night, sign ups for the "Bad Girls Club" mobile group grew by 25%, a record registration amount for a single day. Oxygen's "Tuesday Tweet" also garnered its heaviest participation last night, with a 10% increase of fans twittering, compared to last week.

This season introduced new online features including live twittering, where fans can interact and chat during the show; an e-commerce initiative, allowing fans to purchase Bad Girls Club merchandise such as yoga pants and jewelry; and exclusive bonus footage on the o2 video player and games.

Source: Nielsen, 3/30/03 - 1/1/09, LS AA(000) for demos cited.

Source: Omniture SiteCatalyst, as dated.

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched 2000 to fill a void in the television landscape - creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Tori & Dean: Home Sweet Hollywood."





  [january 2009]  
S
M
T
W
T
F
S
    


· BAD GIRLS CLUB, THE (OXYGEN)









most recent ratings | view all posts
[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.

[11/24/14 - 03:02 PM]
Discovery's "Gold Rush" Remains #1 Program on All of Television Among Men 18-49
Discovery spins the numbers for Friday, November 21.