or


[01/21/09 - 02:02 PM]
ABC Marks Its Strongest Tuesday in 8 Weeks in Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, January 20.

[via press release from ABC]

Quick Take for Tuesday, January 20, 2009 (Fast Affiliate Live + Same Day Ratings)

With Continuing Inauguration Coverage into Prime, ABC Marks its Strongest Tuesday in 8 Weeks in Total Viewers and Adults 18-49

The No. 2 TV Show Overall for the Night to "Idol," ABC's "The Neighborhood Ball" Generates the Net's Top Numbers in the 2-Hour Time Slot Since November

Overcoming an "Idol"-Fueled Episode of Fox's "Fringe," ABC's Coverage of "The Neighborhood Ball" Emerges as the Most-Watched TV Show in the 9 O'clock Hour

"ABC News Special" Wins the 10 pm Hour in Key Adults and Beats NBC News' Inauguration Special by 3.3 Million Viewers and by 32% in Adults 18-49

On the Eve of the Historical Presidential Inauguration, Disney Channel's Monday Night Special, "Kids' Inaugural: We Are the Future," Reaches 7.1 Million Viewers

Tuesday Night (8:00-11:00 p.m.)

With its continuing inauguration coverage, ABC earned second place on Tuesday night among Total Viewers (11.5 million) and Adults 18-49 (3.4/8-tie).

� In Total Viewers and Adults 18-49, ABC registered its strongest Tuesday in 8 weeks � since 11/25/08.

"The Neighborhood Ball: An Inauguration Celebration" (8:00-10:00 p.m.)

The No. 2 TV show of the night to Fox's "American Idol" in Total Viewers, ABC's coverage of "The Neighborhood Ball" drew an average audience of 12.6 million viewers and earned a 3.7 rating, 9 share among Adults 18-49. President Obama hosted the first-ever "Neighborhood Ball" with scheduled musical performances by Beyonc�, Mary J. Blige, Mariah Carey, Faith Hill, JAY-Z, Alicia Keys, Shakira and Stevie Wonder. Also during the telecast, "Good Morning America's" Robin Roberts conducted the exclusive first post-inauguration interview with President Obama. Qualifying as the most-watched TV program during the 9 o'clock hour and surpassing Fox's "Idol"-driven installment of "Fringe," ABC's "Neighborhood Ball" overshadowed CBS' inauguration programming ("Change and Challenge") by 5.7 million viewers (12.6 million vs. 6.9 million) and by 117% in Adults 18-49 (3.9/9 vs. 1.8/4)

� Despite going up against all-original competition on the other nets, including Fox's "American Idol" during the 8 o'clock hour, "The Neighborhood Ball" generated ABC's biggest audience and top Adult 18-49 rating in the 2-hour time period since November, on the night of the "Dancing with the Stars" finale (11/25/08).

"ABC News Special - A Moment in History: The Inauguration of Barack Obama" (10:00-11:00 p.m.)

The "ABC News' Special � A Moment in History: The Inauguration of Barack Obama" took first place in the 10 o'clock hour among Adults 18-49 (2.9/7) and Adults 25-54 (3.4/8-tie). Head to head in the hour, the "ABC News Special" towered over NBC News' inauguration special ("Dateline") by 3.3 million viewers (9.5 million vs. 6.2 million), by 32% in Adults 18-49 (2.9/7 vs. 2.2/7) and by 31% in Adults 25-54 (3.4/8 vs. 2.6/6).

� The "ABC News Special" produced ABC's highest numbers in the time period in 2 months among Total Viewers, Adults 18-49 and Adults 25-54.

Monday (1/19/09): Disney Channel's "Kids' Inaugural: We Are the Future" (8:00-9:35 p.m.)

On the eve of the historical Presidential Inauguration, Disney Channel's special, "Kids' Inaugural: We Are the Future," averaged 3.4 million Total Viewers, reaching 7.1 million overall, including 2.4 million unique Kid 6-11 and Tween 9-14 viewers. The concert, featuring recording artists the Jonas Brothers, Miley Cyrus, Demi Lovato, Bow Wow, Billy Ray Cyrus, Keke Palmer, Usher and Raymond IV, among others, honored the families of the men and women of the American Armed Services, highlighted by themes of service to community and performances by some of the most popular young recording artists today.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 1/20/09.





  [january 2009]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (ABC)
· DANCING WITH THE STARS (ABC)
· DATELINE NBC (NBC)
· FRINGE (FOX)





most recent ratings | view all posts
[11/17/17 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[11/16/17 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Top Spot Among Adults 18-49
"Empire" is the night's top demo draw while "Survivor: Heroes vs. Healers vs. Hustlers" is the most-watched program.

[11/15/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Take Home Demo Crown
The Peacock's top drama is also up from a year ago among adults 18-49.

[11/14/17 - 08:15 AM]
Monday's Broadcast Ratings: "The Good Doctor" Lifts ABC to Top Spot
The Alphabet edges past NBC in both total viewers and adults 18-49.

[11/13/17 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Top Charts
The Peacock cruises to the top spot among total viewers and adults 18-49.

[11/12/17 - 08:39 AM]
Saturday's Broadcast Ratings: ABC Pulls Back in Front with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[11/11/17 - 08:33 AM]
Friday's Broadcast Ratings: Dramas Top Viewers, Demos for CBS
"Blue Bloods" is the most-watched program while "Hawaii Five-0" is tops among adults 18-49.

[11/10/17 - 08:14 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with "Thursday Night Football"
The Peacock begins its portion of the NFL franchise on top among adults 18-49.

[11/09/17 - 11:39 AM]
"Nature Boy" 30 for 30 on Ric Flair Averaged 1.8 Million Viewers; Highest Rated Cable Program for 18-49 Demo
ESPN spins the numbers for Tuesday, November 7.

[11/09/17 - 08:44 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Top Charts for ABC
The Alphabet's annual telecast is up more than 10% from last year among adults 18-49.

[11/08/17 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos, CBS Leads Total Viewers
Without the World Series as competition, nearly every series posts double-digit gains.

[11/07/17 - 08:21 AM]
Monday's Broadcast Ratings: NBC Wins Demo Race, ABC Leads Total Viewers
The Peacock takes home the adults 18-49 crown once again.

[11/06/17 - 03:16 PM]
Discovery Channel Ratings Soar in October with Year-Over-Year Growth in Key Demos
Discovery further spins the numbers for the month of October.

[11/06/17 - 08:57 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Return to Top Spots
The Peacock leads the night in total viewers and adults 18-49.

[11/05/17 - 10:19 AM]
Saturday's Broadcast Ratings: CBS Tops ABC, FOX in College Showdown
The Eye's annual LSU/Alabama telecast wins the night in total viewers and adults 18-49.