or


[01/22/09 - 12:42 PM]
ABC Generates Its Highest-Rated Wednesday Evening, with Series Programming in Over 1-1/2 Years in Adults 18-49
ABC spins the numbers for Wednesday, January 21.

[via press release from ABC]

Quick Take for Wednesday, January 21, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Generates its Highest-Rated Wednesday Evening, With Series Programming in Over 1-1/2 Years in Adults 18-49

The No. 1 Scripted TV Show of the Night in Adults 18-49, "Lost" Opens Ahead Of Fox's "Idol"-Fueled Debut of "Lie to Me" and Beats Out CBS' Original Dramas

"Lost" Attracts ABC's Biggest Audience with Series Programming in the Time Slot Since September 2007 and its Highest Adult 18-49 Number Since May 2007

"Lost" Tops Last Season's Finale in Adults 18-49, with its Best Result Since April

"Lost" Outpaces its May 2008 Averages in Both Total Viewers and Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

With a "Lost" recap special at 8:00 p.m. and the 5th season opener of "Lost" at 9:00 p.m., ABC (4.5/11) earned a strong second place to an "American Idol"-boosted Fox among Adults 18-49, outdelivering third-place CBS by 55% (2.9/7) and fourth-place NBC by 137% (1.9/5).

� Excluding its telecasts of the "CMA Awards," ABC posted its highest-rated Wednesday in more than 1-1/2 years in Adults 18-49 - since 5/23/07.

"Lost: Destiny Calls" (8:00-9:00 p.m.)

Opposite Fox's "American Idol," ABC's "Lost" recap special took second place in the 8 o'clock hour (8.5 million and 3.3/8), pulling in the Net's best numbers in the time period in 2 months - since 11/12/08.

"Lost" (9:00-11:00 p.m.)

Opening its 5th season against stiff competition, including Fox's series debut of "Lie to Me" coming out of "American Idol" and CBS' original dramas ("Criminal Minds"/"CSI: NY"), "Lost" drew an average audience of 11.4 million viewers and delivered a 5.0 rating, 12 share in Adults 18-49 from 9:00-11:00 p.m. Surging from its lead-in, "Lost" finished out as Wednesday's No. 1 scripted TV show in Adults 18-49, besting Fox's "Idol"-driven debut of "Lie to Me" (Fox's 4.9 time-zone adjusted rating from 9:03-10:06 p.m.). In its second hour from 10:00-11:00pm, "Lost" moved up into a dominant No. 1 position, defeating second-place CBS' original "C.S.I.: NY" in the hour by 63% in the key young adult sales demo (4.9/13 vs. 3.0/8). In addition to Adults 18-49, "Lost" also stood Wednesday's No. 1 scripted TV program across each of the key Men demographics (M18-34/M18-49/M25-54).

� "Lost" generated ABC's biggest audience with scripted programming in the time period since September '07 and its highest Adult 18-49 rating since May '07 - since 9/26/07 and 5/23/07, respectively.

� Besting its 4th season finale last May, "Lost" posted its highest Adult 18-49 rating since April (4/24/08).

� "Lost" improved upon where it finished out last season in original episodes during the 2008 May Sweep (4/24-5/21/08). Versus its Live + Same Day averages for originals in May '08 (11.1 million & 4.9/13), "Lost" was up in both Total Viewers and Adults 18-49. It should definitely be noted in any comparisons to its 4th season opener last January (Thursday, 1/31/08) that "Lost" premiered against considerably less competition a year ago, facing repeat programming on CBS and an "Idol"-less Fox on the evening with "Don't Forget the Lyrics."

Please Note: One of the most recorded and played back shows on TV, on average last season in originals Lost saw its overall audience grow by 1.9 million viewers and jump 19% in Adults 18-49 (+1.0 rating point) from its first-reported Live + Same Day and finalized Live + 7 Day numbers.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 1/21/09.





  [january 2009]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (ABC)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· DON'T FORGET THE LYRICS! (FOX)
· LIE TO ME (FOX)
· LOST (ABC)





most recent ratings | view all posts
[10/17/19 - 08:13 AM]
Wednesday's Broadcast Ratings: "Chicago" Crossover Puts NBC on Top
The Peacock wins the night in total viewers, shares the adults 18-49 crown with FOX.

[10/16/19 - 01:32 PM]
Critically-Acclaimed Limited Series "Unbelievable" Watched by 32 Million Member Households
Netflix details the show's viewership from its first 28 days.

[10/16/19 - 01:31 PM]
"Stranger Things" Season 3 Was the Most Watched Season to Date
The streaming service reveals 64 million member households watched in its first four weeks.

[10/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Stay on Top in Demos
The Peacock's lineup wins the night among adults 18-49 while CBS remains the most-watched network.

[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.

[10/10/19 - 08:43 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in FOX Demo Victory
The network once again takes home the adults 18-49 crown while NBC remains the most-watched network.

[10/09/19 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Demo Crown
CBS likewise remains the most-watched broadcaster on Tuesday nights.

[10/08/19 - 08:29 AM]
Monday's Broadcast Ratings: FOX, "9-1-1" Top Demo Race
The network pulls in front of NBC among adults 18-49.

[10/07/19 - 08:25 AM]
Sunday's Broadcast Ratings: Another Week, Another Victory for "Sunday Night Football"
NBC wins the evening in total viewers and adults 18-49 while FOX gets its own NFL boost.

[10/06/19 - 09:44 AM]
Saturday's Broadcast Ratings: College Football Continues Reign for ABC
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/05/19 - 08:36 AM]
Friday's Broadcast Ratings: FOX Gets Boost from "WWE SmackDown"
The network's premiere installment leads the night among adults 18-49.