or


[01/22/09 - 12:42 PM]
ABC Generates Its Highest-Rated Wednesday Evening, with Series Programming in Over 1-1/2 Years in Adults 18-49
ABC spins the numbers for Wednesday, January 21.

[via press release from ABC]

Quick Take for Wednesday, January 21, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Generates its Highest-Rated Wednesday Evening, With Series Programming in Over 1-1/2 Years in Adults 18-49

The No. 1 Scripted TV Show of the Night in Adults 18-49, "Lost" Opens Ahead Of Fox's "Idol"-Fueled Debut of "Lie to Me" and Beats Out CBS' Original Dramas

"Lost" Attracts ABC's Biggest Audience with Series Programming in the Time Slot Since September 2007 and its Highest Adult 18-49 Number Since May 2007

"Lost" Tops Last Season's Finale in Adults 18-49, with its Best Result Since April

"Lost" Outpaces its May 2008 Averages in Both Total Viewers and Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

With a "Lost" recap special at 8:00 p.m. and the 5th season opener of "Lost" at 9:00 p.m., ABC (4.5/11) earned a strong second place to an "American Idol"-boosted Fox among Adults 18-49, outdelivering third-place CBS by 55% (2.9/7) and fourth-place NBC by 137% (1.9/5).

� Excluding its telecasts of the "CMA Awards," ABC posted its highest-rated Wednesday in more than 1-1/2 years in Adults 18-49 - since 5/23/07.

"Lost: Destiny Calls" (8:00-9:00 p.m.)

Opposite Fox's "American Idol," ABC's "Lost" recap special took second place in the 8 o'clock hour (8.5 million and 3.3/8), pulling in the Net's best numbers in the time period in 2 months - since 11/12/08.

"Lost" (9:00-11:00 p.m.)

Opening its 5th season against stiff competition, including Fox's series debut of "Lie to Me" coming out of "American Idol" and CBS' original dramas ("Criminal Minds"/"CSI: NY"), "Lost" drew an average audience of 11.4 million viewers and delivered a 5.0 rating, 12 share in Adults 18-49 from 9:00-11:00 p.m. Surging from its lead-in, "Lost" finished out as Wednesday's No. 1 scripted TV show in Adults 18-49, besting Fox's "Idol"-driven debut of "Lie to Me" (Fox's 4.9 time-zone adjusted rating from 9:03-10:06 p.m.). In its second hour from 10:00-11:00pm, "Lost" moved up into a dominant No. 1 position, defeating second-place CBS' original "C.S.I.: NY" in the hour by 63% in the key young adult sales demo (4.9/13 vs. 3.0/8). In addition to Adults 18-49, "Lost" also stood Wednesday's No. 1 scripted TV program across each of the key Men demographics (M18-34/M18-49/M25-54).

� "Lost" generated ABC's biggest audience with scripted programming in the time period since September '07 and its highest Adult 18-49 rating since May '07 - since 9/26/07 and 5/23/07, respectively.

� Besting its 4th season finale last May, "Lost" posted its highest Adult 18-49 rating since April (4/24/08).

� "Lost" improved upon where it finished out last season in original episodes during the 2008 May Sweep (4/24-5/21/08). Versus its Live + Same Day averages for originals in May '08 (11.1 million & 4.9/13), "Lost" was up in both Total Viewers and Adults 18-49. It should definitely be noted in any comparisons to its 4th season opener last January (Thursday, 1/31/08) that "Lost" premiered against considerably less competition a year ago, facing repeat programming on CBS and an "Idol"-less Fox on the evening with "Don't Forget the Lyrics."

Please Note: One of the most recorded and played back shows on TV, on average last season in originals Lost saw its overall audience grow by 1.9 million viewers and jump 19% in Adults 18-49 (+1.0 rating point) from its first-reported Live + Same Day and finalized Live + 7 Day numbers.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 1/21/09.





  [january 2009]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (ABC)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· DON'T FORGET THE LYRICS! (FOX)
· LIE TO ME (FOX)
· LOST (ABC)





most recent ratings | view all posts
[08/21/17 - 11:44 AM]
TV One's "Rickey Smiley for Real" Garners Second Consecutive Week of Growth Among Women 18-49 and 25-54
TV One further spins the numbers for Tuesday, August 15.

[08/21/17 - 08:26 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Hold Off Competition
The Eye wins the night among total viewers as well as adults 18-49.

[08/20/17 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NBC Split Demo Crown
NASCAR on the Peacock and a rebroadcast of its Princess Diana special on the Eye lead the evening.

[08/19/17 - 08:37 AM]
Friday's Broadcast Ratings: CBS Gets Another Bump from "Big Brother" Special
The Eye edges the competition in both total viewers and adults 18-49.

[08/18/17 - 09:00 AM]
Season Two of Original Scripted Series "Chesapeake Shores" Catapults Hallmark Channel as Top-Rated and Most-Watched Cable Network
The Hallmark Channel further spins the numbers for the week of August 7-13.

[08/18/17 - 08:12 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[08/17/17 - 08:19 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "CMA Fest"
The Peacock edges the Alphabet by one-tenth of a ratings point among adults 18-49.

[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 10:02 AM]
"Younger" Continues to Break All-Time Series Records with Highest-Rated and Most-Watched Episode Ever
TV Land further spins the numbers for Wednesday, August 9.

[08/15/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Win Demo Crown
The Alphabet narrowly edges NBC and "American Ninja Warrior" among adults 18-49.

[08/14/17 - 01:27 PM]
USA Network's "The Sinner" Is the #1 New Cable Series Year-to-Date in P18-49, P25-54 and P2+ in L3
USA further spins the numbers for the series to date.

[08/14/17 - 08:42 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Continue Sunday Reign
The Eye has won the adults 18-49 crown for seven consecutive Sundays.

[08/13/17 - 08:32 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
The Peacock's "Dateline Saturday Night Mystery" leads the night in both categories.

[08/12/17 - 08:46 AM]
Friday's Broadcast Ratings: NBC Wins Tight Demo Race
The Peacock gets another boost from preseason NFL coverage last night.