or


[01/22/09 - 12:42 PM]
ABC Generates Its Highest-Rated Wednesday Evening, with Series Programming in Over 1-1/2 Years in Adults 18-49
ABC spins the numbers for Wednesday, January 21.

[via press release from ABC]

Quick Take for Wednesday, January 21, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Generates its Highest-Rated Wednesday Evening, With Series Programming in Over 1-1/2 Years in Adults 18-49

The No. 1 Scripted TV Show of the Night in Adults 18-49, "Lost" Opens Ahead Of Fox's "Idol"-Fueled Debut of "Lie to Me" and Beats Out CBS' Original Dramas

"Lost" Attracts ABC's Biggest Audience with Series Programming in the Time Slot Since September 2007 and its Highest Adult 18-49 Number Since May 2007

"Lost" Tops Last Season's Finale in Adults 18-49, with its Best Result Since April

"Lost" Outpaces its May 2008 Averages in Both Total Viewers and Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

With a "Lost" recap special at 8:00 p.m. and the 5th season opener of "Lost" at 9:00 p.m., ABC (4.5/11) earned a strong second place to an "American Idol"-boosted Fox among Adults 18-49, outdelivering third-place CBS by 55% (2.9/7) and fourth-place NBC by 137% (1.9/5).

� Excluding its telecasts of the "CMA Awards," ABC posted its highest-rated Wednesday in more than 1-1/2 years in Adults 18-49 - since 5/23/07.

"Lost: Destiny Calls" (8:00-9:00 p.m.)

Opposite Fox's "American Idol," ABC's "Lost" recap special took second place in the 8 o'clock hour (8.5 million and 3.3/8), pulling in the Net's best numbers in the time period in 2 months - since 11/12/08.

"Lost" (9:00-11:00 p.m.)

Opening its 5th season against stiff competition, including Fox's series debut of "Lie to Me" coming out of "American Idol" and CBS' original dramas ("Criminal Minds"/"CSI: NY"), "Lost" drew an average audience of 11.4 million viewers and delivered a 5.0 rating, 12 share in Adults 18-49 from 9:00-11:00 p.m. Surging from its lead-in, "Lost" finished out as Wednesday's No. 1 scripted TV show in Adults 18-49, besting Fox's "Idol"-driven debut of "Lie to Me" (Fox's 4.9 time-zone adjusted rating from 9:03-10:06 p.m.). In its second hour from 10:00-11:00pm, "Lost" moved up into a dominant No. 1 position, defeating second-place CBS' original "C.S.I.: NY" in the hour by 63% in the key young adult sales demo (4.9/13 vs. 3.0/8). In addition to Adults 18-49, "Lost" also stood Wednesday's No. 1 scripted TV program across each of the key Men demographics (M18-34/M18-49/M25-54).

� "Lost" generated ABC's biggest audience with scripted programming in the time period since September '07 and its highest Adult 18-49 rating since May '07 - since 9/26/07 and 5/23/07, respectively.

� Besting its 4th season finale last May, "Lost" posted its highest Adult 18-49 rating since April (4/24/08).

� "Lost" improved upon where it finished out last season in original episodes during the 2008 May Sweep (4/24-5/21/08). Versus its Live + Same Day averages for originals in May '08 (11.1 million & 4.9/13), "Lost" was up in both Total Viewers and Adults 18-49. It should definitely be noted in any comparisons to its 4th season opener last January (Thursday, 1/31/08) that "Lost" premiered against considerably less competition a year ago, facing repeat programming on CBS and an "Idol"-less Fox on the evening with "Don't Forget the Lyrics."

Please Note: One of the most recorded and played back shows on TV, on average last season in originals Lost saw its overall audience grow by 1.9 million viewers and jump 19% in Adults 18-49 (+1.0 rating point) from its first-reported Live + Same Day and finalized Live + 7 Day numbers.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 1/21/09.





  [january 2009]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (FOX)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· DON'T FORGET THE LYRICS! (FOX)
· LIE TO ME (FOX)
· LOST (ABC)











most recent ratings | view all posts
[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.